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Hang Ten (brand)

Asian casual clothing brand

Field	Value
name	Hang Ten
producttype	Surf lifestyle clothing
currentowner	Li & Fung (2012-present) (retail stores)
American Brand Holdings, LLC (copyright and licensing owner)
country	United States
introduced	1960
markets	International
website
module
module1

American Brand Holdings, LLC (copyright and licensing owner)

The storefront of a Hang Ten clothing shop in [[Kowloon City, Hong Kong

Hang Ten is a Hong Kong-based lifestyle and apparel company that had its origins in surf wear but now makes mass-market casual clothing and other items, selling the bulk of its products in the East Asian market, including Hong Kong, Taiwan and South Korea. Hang Ten's name comes from the surfing maneuver of 'hanging ten', that is, to hang all ten toes over the edge of the surfboard. Its original logo was a sewed-on pair of little feet. Today, the company licenses its logo and designs for apparel, paddle-boards, skateboards, surfboards, sun care, and other lifestyle products.

History

Hang Ten was founded in 1960 in Seal Beach, California, by Doris Moore and Duke Boyd, as a maker of surfing apparel. It branched into other sports apparel, and helped develop the action-sports apparel industry. Boyd sold Hang Ten in 1970. The brand was bought by Hong Kong–based conglomerate Li & Fung in 2012.

References

(20 December 2011). "Li & Fung Company Makes $340.7 Million Offer for Hang Ten". Wall Street Journal.
"About Hang Ten". Hang Ten.
(January 1, 2015). "Memories of an 'Endless' Tour". [[The Orange County Register]].
(July 5, 2013). "Hang Ten Founder's New Line Targets 'Gentleman Surfer'". Orange County Business Journal.
(10 August 2012). "Questions Over Li & Fung's Acquisition Strategy". Wall Street Journal.

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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