Gruner + Jahr

History

1965–1969

Gruner + Jahr was founded in 1965 by Richard Gruner, John Jahr, and Gerd Bucerius.{{citation|surname1=John Jahr|periodical=Die Zeit|title=Medienindustrie: Ein Pakt unter Freunden|issue=27|date=2005|language=German|url=http://www.zeit.de/2005/27/Ein_Pakt_unter_Freunden|access-date=1 September 2016

In 1969, Richard Gruner stepped down from the company. Differences concerning the political and strategic orientation of the publishing house prompted this move. Gruner gave up his shares to his co-shareholders, Bucerius and Jahr, who for a short time each owned 50%. Both subsequently sold 25% of Gruner + Jahr to Bertelsmann.{{citation|periodical=Der Spiegel|title=Erster Schritt|issue=12|date=1970|language=German|url=http://www.spiegel.de/spiegel/print/d-45197597.html|access-date=1 September 2016

1960s, 70s and 80s

In the 1960s and 1970s, the business of Gruner + Jahr was initially focused on expanding activities in the German market. An example of this was the acquisition of minority shareholdings in Spiegel Verlag and Vereinigte Motor-Verlage (today ) in the year 1971. At the end of the 1970s, the company then embarked on a period of expansion abroad: In France, the subsidiary Participations Edition Presse (today ) was established in 1978, and that same year, Gruner + Jahr acquired the Spanish publishing company and the US printing firm Brown Printing. In the 1980s, additional shareholdings and subsidiaries were acquired abroad, for example in Great Britain.

By the mid-1980s, the employees of Gruner + Jahr were spread throughout various buildings along Hamburg's Outer Alster Lake. To promote collaboration within the publishing house and to create space for additional staff, construction of a press building on Baumwall began in 1985. The company's headquarters remain at that address to this day. The property on which the press building was built is situated between St. Michael's Church and the Speicherstadt. It was previously owned by the City of Hamburg and has floor space of 22,000 m². Construction work was largely completed in 1989, and the first employees moved into the press building one year later.{{citation|surname1=Thomas Hirschbiegel|periodical=Hamburger Morgenpost|title=Baumwall: "Goliath" besiegt "David"|at=p. 20|date=28 September 2007|language=German|url=http://www.mopo.de/baumwall--goliath--besiegt--david--19730220|access-date=1 September 2016

1990s

Following the German reunification in 1989/90, Gruner + Jahr was instrumental in building up a free press in the new German states. For example, the company founded the ** and, shortly thereafter, the ** daily newspaper. In 1991, Gruner + Jahr acquired the Sächsisches Druck- und Verlagshaus, where the Sächsische Zeitung is published. The company also acquired a stake in Berliner Verlag – initially 50% in 1990, then 100% from 1992 on. Among its leading newspapers are Berliner Zeitung and Berliner Kurier. Internationally, Gruner + Jahr attracted a lot of attention by acquiring seven magazines belonging to The New York Times Company. In 1994, the company advanced to become a leading US publishing house and, for the first time in its history, generated half of its sales revenues outside of Germany.

In 1995, Gruner + Jahr launched websites under the domains geo.de, mopo.de, pm-magazin.de, stern.de and tvtoday.de as one of the first professional service providers on the world wide web. In the years that followed, digital business models assumed an ever-greater importance: In 1997, the company launched Fireball, a search engine specially geared towards German-language content. This was followed by in 1998, a search engine specializing in news. An e-mail provider (Firemail) was also part of the portfolio. In the year 2000, Gruner + Jahr incorporated Fireball and its related brands into Lycos Europe. In exchange, Gruner + Jahr received a stake in the company, the IPO of which was imminent. From the end of 2000, following the bursting of the dot-com bubble, Gruner + Jahr once again concentrated on content-based services, that is, on the websites of its media brands.

Initiatives and crisis

At around the turn of the millennium, Gruner + Jahr sold off several regional daily newspapers. In 1999, the company divested itself of the , a free Sunday newspaper. The deficit-ridden Hamburger Morgenpost was sold in 1999 to Hans Barlach and Frank Otto. In addition, Gruner + Jahr divested itself of several regional editions of the Sächsische Zeitung. At the same time, the company established Financial Times Deutschland, a new Germany-wide business newspaper. This initiative was one of the most ambitious newspaper projects of the time. In the year 2000, Gruner + Jahr purchased Inc. and Fast Company, two leading business magazines.

In 2002, Gruner + Jahr sold the Berliner Verlag publishing company to the Georg von Holtzbrinck publishing group. Due to the concentration in the Berlin newspaper market, some media commented critically on the transaction.{{citation|surname1=Steffen Grimberg|periodical=Die Tageszeitung|title=Dahinter steckt immer derselbe Verlag|at=p. 21|date=27 June 2002|language=German|url=http://www.taz.de/1/archiv/?dig=2002/06/27/a0062|access-date=1 September 2016

After selling Berliner Verlag, Gruner + Jahr once again focused on its business with magazines and printing firms. In mid-2003, the company began developing various new magazines, with Neon and Brigitte Woman among its new German market launches.

Gruner + Jahr continued to expand, despite an increasingly difficult market environment. The company further pursued this strategy in the years that followed and planned additional acquisitions, but prescribed a regimen of belt-tightening in Germany and the United States. In 2004, Gruner + Jahr, in cooperation with Arvato and Axel Springer, founded the printing service provider . One year later, in 2005, Gruner + Jahr sold off its entire US business to Meredith Corporation, and Condé Nast acquired one individual youth magazine. The company thus largely exited the US market, where, up to that time, it had been the sixth-largest magazine publisher.

Due to the 2008 financial crisis, from 2007 Gruner + Jahr was forced to close several magazines.{{citation|surname1=David Denk, Steffen Grimberg|periodical=Die Tageszeitung|title=Krise erreicht Kiosk|at=p. 15|date=1 November 2008|language=German|url=http://www.taz.de/!5173436/|access-date=1 September 2016

Bertelsmann era

In 2014, Bertelsmann came to an agreement with the heirs of John Jahr concerning the purchase of their remaining shares of 25.1%. The takeover was intended to signify a commitment to journalism. Bertelsmann thus strengthened its journalism business, especially through the established media brands of Gruner + Jahr. The executive board of Gruner + Jahr was confirmed and the company re-introduced the legal entity used up until 1971 (limited partnership). Gruner + Jahr then intensified its cooperation with other Bertelsmann companies. Territory is an example for this strategic shift.

Over the past few years, Gruner + Jahr, under the leadership of Julia Jäkel, has been vastly transformed and strategically repositioned. In 2016, Gruner + Jahr sold its magazine business in Spain to an investor and withdrew from Austria. By expanding digital activities and innovation in the area of traditional magazines, Gruner + Jahr's business has continued its successful expansion. The company has expanded its digital services and developed into one of the key market players in digital marketing.

Furthermore, in 2017, the marketing arm of Gruner + Jahr in cooperation with the RTL-subsidiary IP Deutschland and Smartclip, established the Ad Alliance, under the umbrella of which new services have been developed for advertisers and agencies. The Ad Alliance's cross-media platform reaches more than 99% of the German population monthly, and Spiegel Media and Media Impact have now also joined it.

In 2017, Gruner + Jahr announced it was moving to HafenCity and building new headquarters. The modern new building, will reflect the innovation strategy being pursued by Gruner + Jahr. The press building at Baumwall was sold to the city, which wants to use it for its own purposes after Gruner + Jahr's move has been completed.

French media conglomerate Vivendi acquired Prisma Media from Bertelsmann in 2020 and later the company spun-out its publishing operation (including Prisma Media) into Louis Hachette Group in 2024.

Corporate structure

The group holding company is Gruner + Jahr GmbH, headquartered in Hamburg. It is a limited liability company (GmbH) under German law, and its shareholders are Bertelsmann SE & Co. KGaA, as well as two holding companies which are also part of the Bertelsmann Group. Three people sit on the executive board of Gruner + Jahr GmbH: Julia Jäkel is Chief Executive Officer (CEO), Oliver Radtke is Chief Operating Officer (COO), and Stephan Schäfer is Chief Product Officer (CPO). Their contracts were last renewed in 2018 for five years.

Gruner + Jahr is one of eight corporate divisions of Bertelsmann. The annual financial statements are included in the consolidated financial statements, and not separately published. In the 2020 business year, Gruner + Jahr achieved sales of 1.1 billion euros. Gruner + Jahr owns companies and hold equity participation in several companies in Germany and abroad, including Prisma Media, for example.

Products and services

Magazines

The most important German-language magazines of Gruner + Jahr in terms of popularity and scope are Brigitte, Capital, **, Eltern family, **, Essen & Trinken für jeden Tag, National Geographic Deutschland, P.M. Magazin, Schöner Wohnen, and Stern. Since 2013, all publications from Gruner + Jahr have been clustered into eight units called "Communities of Interest." Both print and digital cross-media content is created there.

Digital brands

In the last few years, Gruner + Jahr has significantly increased its digital activities. Sales in the digital field have experienced exceptional growth over the past years. In its core markets, digital sales account for more than a third of total sales. Gruner + Jahr invests not only in its own platforms but also in the services of third parties: For example, a start-up fund was launched in 2015, and in 2016, an online shop was created under the Schöner Wohnen brand. The ad-tech company AppLike, established in 2016, was spun off in 2017 thanks to its strong growth.

Other

Nannen Prize

In 2004, Gruner + Jahr joined forces with Stern to create the Henri Nannen Prize, which since 2016 has been referred to simply as the . The award honors outstanding journalistic achievements in categories such as reporting, documentation, and photography. The role model for the Henri Nannen Prize was the Egon Erwin Kisch Prize, created in 1977 by Henri Nannen. It developed into one of the most renowned journalism prizes in the German-speaking region and today is continued as a category of the Nannen Prize. Peter Scholl-Latour was the first journalist and author to receive the Henri Nannen Prize in 2005 for his life's work as a journalist. Other laureates have included former German Chancellor Helmut Schmidt (2010). Gruner + Jahr regularly honors special achievements in the service of press freedom with a special award, which Laura Poitras received in 2014 for her involvement in the uncovering of the global surveillance and spying affair by Edward Snowden.

Henri Nannen School

Main article: Henri-Nannen-Schule

Gruner + Jahr did not train journalists in the 1960s and 70s. In 1978, this changed: The Henri Nannen School was established, modeled after the German School of Journalism. It was initially called the Hamburg School of Journalism and, in 1983, received the name it bears today, in honor of the Stern founder, Henri Nannen. Wolf Schneider was integrally involved in its founding and served as its director for 16 years. Today, the Henri-Nannen School is based in Hamburg's . The school provides training for newspaper, magazine, radio, television, and online journalists across various genres. The Henri Nannen School is a limited liability company, backed up by the Gruner + Jahr, Die Zeit and Der Spiegel publishing houses.

Controversy

In 1983, the company was clouded by the affair surrounding the alleged Hitler diaries. The affair was to go down in history as Stern's greatest ever miscalculation and caused significant damage to the public image of Gruner + Jahr and Bertelsmann.{{citation|title=Die Kehrseite|issue=22|date=1983|language=German|url=http://www.spiegel.de/spiegel/print/d-14020705.html|access-date=1 September 2016

In 2013, Gruner + Jahr announced it would be handing over the forged Hitler diaries to the German Federal Archives. To date, this has not occurred; the forged Hitler diaries are still archived in the Gruner + Jahr publishing house.

References

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