Golden Grahams

Overview

It consists of small toasted square-shaped cereal pieces made of whole wheat and corn. The taste was a mix of honey and brown sugar.

Golden Grahams was introduced in 1976, and the earliest TV commercials featured a jingle sung to the tune of the James A. Bland song "Oh, Dem Golden Slippers". The cereal was widely available in Europe, United States and Canada. It was produced by Nestlé and Cereal Partners, except in the US and Canada, where it was made by General Mills.

United Kingdom

Golden Grahams reached the peak of their popularity in the UK in the 1980s and 90s, however a gradual decline in sales led to their eventual discontinuation in the country in the early 2000s. In October 2010, Nestlé announced that the brand was to be reintroduced into British supermarkets, however little over a decade later, in 2021, Golden Grahams were once again discontinued for a second time. Despite this, however, Golden Grahams' sister brand, Curiously Cinnamon (formerly marketed as Cinnamon Grahams), remains widely available throughout the United Kingdom.

References

References

1. Laura Brehaut. (September 25, 2020). "Breakfast throwback: General Mills attempts to woo millennials with return to '80s cereal recipes". [[National Post ]].
2. SUSAN KRASHINSKY. (May 2, 2016). "Can Jose Bautista flip consumers back on to cereal?". [[The Globe & Mail]].
3. (August 31, 2000). "Golden Grahams to relaunch with spoof cult campaign". Marketing Week.
4. [http://www.generalmillsfoodservice.com/products/cereals/singlepak/general-mills-singlepak-cereal/golden-grahams_0_875_oz Ingredients and nutritional information at General Mills website]
5. MICHAEL ROBERTS. (June 8, 2009). "Milking It: Golden Grahams". Westword.
6. "Golden Grahams". MrBreakfast.com.
7. (21 November 2022). "The breakfast cereals we loved as kids that are no longer on supermarket shelves". Wales Online.
8. "Nestlé Cereals – Curiously Cinnamon". Nestlé.