Giti Tire

History

Giti Tire's roots go back to 1951 when it was founded under the name Fotaixing, beginning with bicycle tire and inner-tube manufacturing in Indonesia, and later producing bias tires for passenger and commercial vehicles. The founders were the Lim family, a Chinese Indonesian family originating from Putian in China, who gained wealth from pepper trade. In 1961, the company changed its name to . The company entered China in 1993 and established a joint venture with Anhui Tire Factory, an independent third party for the production of bias tires. In 1998, Giti established proprietary sales and distribution centers in various locations, completing manufacturing facilities in Fujian two years later to serve new passenger car tire (PCR) production. Since then, the company has expanded further internationally, opening offices and distribution centers around the world. In 2010 the company adopted a new Lippincott-designed logo featuring an elephant.

In June 2014, the company announced plans to build a US$560 million production plant in Richburg, South Carolina, (in the Charlotte metropolitan area) USA, its first factory outside of Asia, which opened in October 2017.

In February 2016, Giti was named Automotive Supplier of the Year and Hardlines Supplier of the Year by Bentonville, AR retailer Walmart.

In 2018 the company reported US$3.2 billion in revenue, including affiliate PT Gajah Tunggal Tbk.

Giti Group

Giti Tire's parent company, Giti Group, also owns a paper business and develops and operates retail stores in Indonesia.

Facts and Figures

• Markets Present: more than 130 countries
• Regional Offices: United States, Canada, UK, Germany, France, Indonesia, China, UAE, Malaysia, and Singapore
• Research and Development: Locations in the US, Germany, UK, Indonesia, and China. Proving grounds in five different locations (Ding Yuan Proving Ground in China, Mira Proving Ground in the UK, Mella Track Proving Ground in Finland, ARTC in Taiwan, and in Karawang, Indonesia.
• Manufacturing Facilities: Five plants, located in China, Indonesia, and in South Carolina, USA. All plants have obtained ISO/TS16949:2002 accreditation (a standard of quality control and ISO14001 for Environmental Management System).

Brand Portfolio

Giti Tire manufactures a variety of brands of passenger car, truck/bus, and off-road tires for global markets, which include Giti, GT Radial, Primewell, Runway, and Dextero.

Motorsports

Giti sponsors motorsports drivers and events under the Giti and GT Radial brands. Included among these are being the tire sponsor for many Motorsports events in Asia and Europe, including the F3 Asian Championship

In 2017, Giti Tire debuted at the 24 Hours Nürburgring Race in Germany, qualifying 1st in the SP8 class, and placing 2nd in its class after a final race mechanical issue on the transmission. In 2019, the company achieved its best performance yet, with a first and second-place finish in the SP8 class at the 24 Hours Nürburgring. In addition, its 'Giti's Angels' team of all-female drivers, technicians, and coach achieved a first class finish in their group at the final VLN race in 2019.

In the UK, Giti is the official tire of the VW Beetle Fun Cup, using GitiCompete GTR1 tires.

Also in the UK, Giti have been the official sponsor and exclusive tyre supplier of the British Truck Racing Championship since 2022, which they extended into 2023.

GT Radial is a tire supplier to drifting competitors such as Chris Forsberg (Formula D; since 2021), Benjamin Bourdet (European Champion), and the German drift team.

In the United States, Giti has sponsored Japan's Nobuhiro Tajima in the Pikes Peak International Hill Climb Championship, the 2013 winner in the Electric Auto division.

In 2023, Giti is the official supplier of the Formula Regional Middle East Championship.

References

References

1. "Financial Performance".
2. "Manufacturing Facilities".
3. "BRAND FINANCE".
4. "Giti Tire - Milestones".
5. Iain. (2023-07-16). "Giti Tire".
6. "Profile of Lim Dexiang and Family - Through the Years of Giti Group and Putian City".
7. "Milestones".
8. (August 2012). "LogoLounge 7: 2,000 International Identities by Leading Designers". Rockport Publishers.
9. "Giti Tire To Bring 1,700 Jobs To Chester County".
10. "Giti Tire Celebrates New United States Factory".
11. "Walmart Chooses Giti Over All Other Brands - Suppliers - Modern Tire Dealer".
12. "About Us | Baby Diaper, Adult Diapers, sanitary napkin supplier".
13. China Automotive Testing World. "Proving Ground in Dingyuan". China Automotive Testing World.
14. Mira Proving Ground. (26 April 2018). "Mira Proving Ground in the UK". Mira Proving Ground.
15. Test World. "Mella Track Proving Ground in Finland". Test World.
16. "Manufacturing Facilities".
17. "Brand Listing".
18. "Motorsports".
19. (9 June 2017). "Motorsports".
20. "Motorsports".
21. "Giti Tire to continue keeping the BTRC wheels turning in 2023".
22. (July 2013). "Nobuhiro "Monster" Tajima gets 10th Pikes Peak International Hill Climb Win and Sets Electric Record". The Fast Lane Car.