Genasys

History

Genasys was founded in Utah by Elwood "Woody" Norris as the American Technology Corporation in 1980. From 1988 to early 1992 the company was inactive. Norris recapitalized the company as a Delaware Corporation in 1992. In 1996, the company launched its first directed sound technology and began engineering sound solutions for the commercial, government, and military markets. In response to the October 2000 attack on the USS Cole, the company's engineering team developed their long-range acoustic device (LRAD) product line. With the introduction of LRAD systems in 2003, the company created the acoustic hailing device (AHD) market, followed by the introduction of multidirectional mass notifications systems in 2012. The company acquired Genasys, a Madrid, Spain-based software provider of location-based mass messaging solutions for emergency warning and workforce management in January 2018, and subsequently adopted the name Genasys for itself. In 2020, Genasys acquired Amika Mobile, an Ottawa, Canada-based enterprise software provider of critical event situational awareness, communication and control products. It was subsequently renamed Genasys Communications Canada. In a June 2021 acquisition, Genasys added Zonehaven, a California-based company specializing in emergency evacuation software services and resources.

In September 2023, Genasys acquired Evertel Technologies from Word Systems Operations for about $5.8 million.

Los Angeles County suspended use of Genasys during the January 2025 Southern California wildfires after an "alert was erroneously sent out to nearly 10 million residents".

After San Diego County implemented Genasys in 2024, the technology was used by the county and City of San Diego in January 2025 to safely evacuate residents from wildfires.

The Maui Emergency Management Agency launched Genasys on May 1, 2025 to enhance emergency operations and evacuations for residents and visitors on Maui, Molokai and Lanai.

In June 2025, Santa Barbara County began using Genasys EVAC mapping software to assist first responders and county residents during evacuations and other emergencies.

The City of San Jose, California implemented Genasys Protect hours before the Ranch Fire started in the East San Jose hills June 17, 2025.

Products

• Genasys Protect The State of New Hampshire selected Genasys to send emergency and non-emergency notifications through single or multiple communication methods to keep residents and visitors informed public safety messaging and severe weather-related notifications.

• Genasys Protect, The State of Oregon’s Office of Resilience and Emergency Management entered into a multi-year contract with Genasys to provide emergency response planning and evacuation management. Genasys Protect is used to evacuate people in harm’s way quickly with targeted geographical zones, tested evacuation plans, and consistent communication during and after a critical event

• Acoustics The City of Berkeley introduced a new outdoor warning system to alert people of wildfires and other critical events. The system includes 15 Acoustics outdoor speakers installed on buildings throughout Berkeley. The Acoustics systems broadcast siren tones, audible warnings and voice instructions.

• Evertel Evertel provides secure, real-time communication and collaboration for public safety agencies, hospitals, financial services, and secure business communication.

• Long Range Acoustic Device (LRAD), is a directional acoustic system designed for long-range communication and mass notification.

References

References

1. "LRAD CORPORATION".
2. (October 25, 2019). "LRAD Corporation Rebranding as Genasys Inc. to Reflect Broader Commitment to Critical Communications". GlobeNewswire News Room.
3. "Utah Business Search - Utah.gov".
4. "EDGAR Filing Documents for 0000936392-96-000513".
5. "Genasys™ Inc. Acquires Enterprise Software Provider, Amika Mobile". GlobeNewswire.com.
6. "Genasys Inc. Closes Acquisition of Enterprise Software Provider, Amika Mobile". GlobeNewswire.com.
7. "Genasys Inc. Acquires Emergency Evacuation SaaS Provider, Zonehaven". GlobeNewswire.com.
8. (September 26, 2023). "Genasys To Acquire Evertel Technologies From Word Systems Operations For About $5.8 Mln". [[Nasdaq.com]].
9. (January 11, 2025). "Faulty evacuation alerts woke Angelenos in a panic. What’s wrong with L.A.’s emergency system?". [[Los Angeles Times]].
10. Sir Milo Loftin. (30 January 2025). "County Confirms Commitment to Emergency Preparedness".
11. Wendy Osher. (7 April 2025). "MEMA to launch new real-time evacuation notifications on Genasys Protect app".
12. (1 May 2025). "MEMA Announcement: Genasys Protect Evacuation App goes live May 1, 2025".
13. Rebecca Caraway. (7 June 2025). "Genasys Emergency Mapping Software Coming to Santa Barbara County".
14. Tori Gaines. (18 June 2025). "Emergency alert app launches in San Jose, hours before Ranch Place Fire".
15. "Genasys Selected to Power Public Safety Communication for the State New Hampshire". genasys.com.
16. "Oregon boosts emergency preparedness with new evacuation software". oregon.gov.
17. "City of Berkeley Fire Ready Fest: Partnering for Community Awareness". genasys.com.
18. "Berkeley tests out new emergency sirens". nbcbayarea.com.
19. "Evertel Joins Forces with Genasys to Offer a Comprehensive Portfolio of Collaboration and Communications Solutions—Genasys Protect CONNECT". genasys.com.
20. "American Technology Ships $1.5 Million in LRAD Orders". FreshNews.com.