GCDS

History

GCDS was founded in 2015 by brothers Giuliano and Giordano Calza in Milan, Italy. The first pieces of clothing developed by the line were sweatshirts with the GCDS logo on the front. There were only 100 sweatshirts made in the first attempt. At the time the shirts were made in China, however the line is now made entirely in Italy. Initially the company only sold its products online, before being picked up by retail locations.

Company overview

Giuliano Calza is the label's creative director, and Giordano Calza is the label's chief executive officer. In 2016 GCDS opened its first flagship store in Piazza Gae Aulenti. The company has store locations in Italy, Shanghai, Hong Kong, and Beijing.

The brand name is more commonly known as “Giuliano Calza Design Studio”, "God Can't Destroy Streetwear", "Girls Can Desire Sex" “Giuliano Calza Does SpongeBob”,

Collections

Soon after founding, the company expanded its clothing items to include t-shirts, jackets, Men's wear line, Fall/Winter line, its "Skater or die" collection, and some limited edition collaborations, such as its “Made in LA” line. They also create accessories and in 2018 they released their first children's wear collection GCDS Mini. GCDS exhibits its new seasons at Milan Fashion Week,

In 2019 GCDS released a line of lipsticks called GCDS Beauty, which included a lipstick called THC and which contains a PH reagent that causes a chemical color change in the lips.

In November 2021, the label launched a collection in collaboration with Bratz.

In March 2022, the label collaborated with One Piece for its Spring/Summer 2022 collection.

In 2025, GCDS partnered with Mattel to release a limited-edition Polly Pocket-inspired fashion line."

References

References

1. Nuzzi, Di Valentina. (9 April 2018). "In viaggio con GCDS → I 5 indirizzi del cuore di Giuliano Calza di GCDS da segnare in agenda". ELLE.
2. (4 July 2017). "Un'intervista esclusiva a Giuliano Calza di GCDS". Vogue Italia.
3. (15 November 2016). "The Street Style Star-Approved Brand That Won't Break the Bank". Allure.
4. "Giuliano Calzais One of the 500 People Shaping the Global Fashion Industry in 2018". The Business of Fashion.
5. (2018-09-22). "The Next 100 Italy: Giuliano Calza". MFFashion.com.
6. WW, FashionNetwork com. "GCDS: A fashionable immigrant story in reverse".
7. (25 September 2018). "Three Breasts Are Better Than Two, Apparently". 10 daily.
8. "GCDS – Spring Summer 2018 – Men Fashion Shows – Vogue.it".
9. Ruggeri, Di Angelo. (4 May 2018). "Giuliano Calza: "Ecco perché tutti amano lo streetwear"". Esquire.
10. (14 June 2018). "GCDS Introduces Children's Wear". Women's Wear Daily.
11. (12 November 2018). "giuliano calza unveils gcds beauty, its new and colorful project". Vice.
12. "Giuliano Calza's GCDS and Bratz Unveil New Collab Collection That Puts Emphasis on Inclusive Fashion".
13. (2021-12-01). "Passion for fashion! Bratz get a whole new look courtesy of GCDS".
14. (2022-03-28). "'One Piece' x GCDS Is for the Die-Hard Manga Fans".
15. (July 2025). "Mattel x Polly Pocket x GCDS Collaboration: Limited Edition 2025".