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Future Cola

Chinese cola drink

Summary

Chinese cola drink

FieldValue
nameFuture Cola
imageFuture Cola in 2006.jpg
image_size200
captionA can of Future Cola. The phrase "Future will be better" is visible on the left.
typeSoft drink
manufacturerHangzhou Wahaha Group
Reed's, Inc.
originChina
introduced
flavourCola
variantsCherry Cola

Reed's, Inc.

Future Cola is a cola-flavoured carbonated beverage manufactured by Hangzhou Wahaha Group of China, where its market share is 12-15%, making it the third-largest manufacturer of soft drinks in China behind Coca-Cola and Pepsi Cola. It is distributed by Reed's, Inc., in the United States as China Cola.

In China it is sold under the name Future Cola (), the patriotic by-line "The Chinese people's own cola", and the slogan "the future will be better".

Markets

China

Wahaha started making its own cola in 1998. Feichang Kele (translated as Extreme Cola or, more commonly, Future Cola, for its sound) tastes like a cross between Coca-Cola and Pepsi, but bears a red and white label. Through Wahaha's extensive distribution network, Future Cola dominates rural China and its second- and third-line cities. Sales in 2003 amounted to 620 million litres, approximately 35% and 70% of the volumes of Coca-Cola and Pepsi-Cola respectively.

In China, Wahaha adopted three main marketing techniques. First, its advertisements adopt a nationalistic tone. Copy promotes Future Cola as "Chinese people's own cola" and incites consumers to select it over Coke or Pepsi. Future Cola's focus on rural areas gave the product high penetration at lower costs. It also uses celebrity advertising. Its penetration pricing made it an affordable alternative to its rivals, particularly in the more price-sensitive rural areas.

International markets

Wahaha works with a trading and distribution company in Taiwan and completed a factory for its cola products in Indonesia. Cola has joined other Wahaha products to be exported to France, Germany, Hong Kong, Italy, Japan, Malaysia, the Netherlands, Spain, Taiwan, Thailand, and the United States.

References

References

  1. "Future Cola in China".
  2. GCB_China, "Danone Dump could mean Chance for Chinese Cola Brand", Goldenchinabrands.com, 25 May 2008, Retrieved 3 July 2008
  3. Faligot, Roger. (June 2019). "Chinese Spies: From Chairman Mao to Xi Jinping". [[C. Hurst & Co.]].
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

hangzhou-wahaha-group cola-brands products-introduced-in-1998 chinese-drink-brands soft-drinks
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