Furla

History

Furla was founded in Bologna (Emilia-Romagna), Italy in 1927 by Aldo Furlanetto, selling ladies' accessories wholesale.

In 1955, the first Furla store was opened in Bologna. By the 1970s, Aldo Furlanetto children, Carlo, Paolo, and Giovanna Furlanetto assisted with the business.

During the same decade, Furla released the first collection of bags. In the early 1990s, Furla started to open stores and branches around the world.

In 2007, Furla celebrated its 80th anniversary with the introduction of "Furla Talent Hub Project".

In 2008, Giovanna Furlanetto established Fondazione Furla in order to support emerging talents.

In 2012, Furla opened its first flagship store in Bangkok, creating a new store concept. By 2013, Furla started to manage its distribution in Hong Kong, Macau, and China, and recorded growth in Asia.

In 2015, Furla opened Palazzo Furla in Milan, Italy's fashion capital. In 2018, Furla acquired the manufacturing plant Effeuno Srl in Tuscany. In the same year, Furla's sales more than doubled to 513 million euros. The company then finalized the acquisition of the retail distribution network in China.

In 2019, the company declared that it would only use faux fur in its collections.

In 2020, Furla USA filed for Chapter 11 bankruptcy protection, planning to exit leases and shed debt. In 2023, the Canadian subsidiary filed for bankruptcy in Ontario.

Distribution

Furla operates an omnichannel structure, integrating different physical and digital touchpoints. The brand's collections are present in 850 points of sale around the world, including multi-brand boutiques and department stores. In addition, Furla operates a retail network covering 50 countries with a total of 457 points of sale, including 281 direct stores, 141 franchised shops, and 35 units in airports and railway stations.

Furla Progetto Italia

In the spring of 2021, Furla inaugurated Furla Progetto Italia, the new 43,000 square metre complex located in Tavarnelle Val di Pesa. The new hub also houses the "Furla Academy", a training program launched in 2018 in partnership with ITS Mita, which aims to offer young talented artisans access to academic studies and technical and practical courses.

In February 2023, Furla announced a spring and summer line, "Italy by Furla". The announcement came via a marketing campaign starring Italian DJ and producer Anfisa Letyago.

Gallery

Madrid - Furla (Serrano 46).jpg|Furla store in Madrid Hong kong during typhoon utor 14.08.2013 04-22-32.JPG|Furla store inside a Hong Kong mall 三井アウトレットパーク FURLA - panoramio.jpg|Furla store in Japan

References

References

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2. (2022-01-22). "Furla {{!}} History, Trivia, All About The Designer".
3. Zargani, Luisa. (2017-02-23). "Furla at 90: A 'Cautiously Aggressive' Strategy Toward Consistent Growth".
4. Pittilla, Mary Jane. (2013-02-01). "Furla partners with Fung Group to open 100 stores in China".
5. (December 1855). "Notizie di fotografia". Il Nuovo Cimento.
6. Salibian, Sandra. (2018-01-09). "Furla Acquires Effeuno Manufacturing Plant".
7. "Versace and Furla join designer labels ditching fur," [https://www.reuters.com/article/us-fashion-fur-versace-furla/versace-and-furla-join-designer-labels-ditching-fur-idUSKCN1GR1NW Reuters], 15 March 2018.
8. Al-Muslim, Aisha. (November 9, 2020). "Luxury-Goods Retailer Furla USA Files for Bankruptcy".
9. Schaden, Marco. (September 13, 2023). "Italy’s Furla closes stores and files for bankruptcy in Canada".
10. Vautard, Céline. (2019-03-15). "Furla’s turnover exceeds 500 million euros".
11. Fraser, Kristopher. (2021-05-24). "Furla opens new production facility in Italy".
12. "Furla Spring-Summer 2023 - "Italy by Furla" campaign {{!}} SENATUS Magazine".