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Function Drinks

Functional beverage company based in Los Angeles, California

Field	Value
name	Function Drinks
type	Privately Owned
foundation	2004
founder	Alex Hughes, Dayton Miller, Josh Simon, Will Harbin
location_city	Los Angeles, California
industry	Beverages
products	See products section
revenue	US$10 Million (est.) (2007)
num_employees	50
homepage	Function Drinks

Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes, along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.

In January 2008, Function Drinks was named the "Overall Best New Product" and "Best Functional Beverage" of 2007 by BevNET. Function is distributed nationally in Whole Foods, Target, and other retail chains.

Functional Platforms

Function: ALTERNATIVE ENERGY

Functionality: sustained released energy, typically lasts 1 to 2 hours
Flavor: Citrus Yuzu (Replacing Tangerine Yuzu), Strawberry Guava
Key ingredients: Muira puama, Epimedium, Catuaba, and Yerba mate

Function: BRAINIAC

Functionality: Improve brain function
Flavor: Carambola Punch
Key ingredients: N-Acetyle-Cysteine, Vitamin E as Mixed tocopherols, Zinc Picolinate, Soy phosphatidylserine, Ginkgo biloba.

Function: LIGHT WEIGHT

Functionality: Boosts metabolism, curbs cravings for sugar and other carbohydrates
Flavors: Açai Pomegranate, Blueberry Raspberry, Peach Mango
Key ingredients: EGCG, Resveratrol, and Gymnema.

Function: URBAN DETOX

Functionality: Recovery from hangovers; clears particulate pollution from lungs and sinuses
Flavors: Citrus Prickly Pear and Goji Berry
Key ingredients: N-Acetyle-Cysteine, Prickly Pear Fruit Extract, B vitamins (riboflavin or vitamin B), vitamins B and B, folate.

Function: WATER

Electrolyte-enhanced, vapor distilled water

Advocates

Function has developed a strong following in the Hollywood community, with fans ranging from Madonna, Shakira, Tobey Maguire, Lauren Conrad, Keanu Reeves, Kelly Slater, celebrity trainer Tracy Anderson, and pro snowboarder Jake Blauvelt.

References

Beverage World. "Beverage World: Nutrient Advanced". Beverage World Publications Group.
BevNET. "BevNET Review". BevNET.
BevNET. "The beverage industry's best of 2007". BevNET.
dietFacts.com. "function:® Nutrition Facts - Brainiac, Carambola Punch flavored". Strategic Office Solutions, Inc..

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

energy-drinks food-and-drink-companies-established-in-2004

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