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Fox Racing

American action sports and clothing brand

Summary

American action sports and clothing brand

Field	Value
name	Fox Head, Inc.
trade_name	Fox Racing
logo	Fox Racing 2024 logo.svg
key_people	Geoff Fox, Founder
industry	Sporting goods
products	Motocross and MTB gear, Clothing, Footwear, Eyewear, Bags, Stickers, Apparel, Helmets, Boots, Men's, Women's, Youth
num_employees	301
owner	Revelyst
foundation	1974
location	Irvine, California, U.S.
homepage	https://www.foxracing.com

Fox Head, Inc. (doing business as Fox Racing) is an American extreme sports (primarily motocross and mountain biking), protective equipment, and lifestyle-clothing brand founded in 1974. Fox is owned by Revelyst, having been previously owned by Vista Outdoor.

History

The early histories of Fox Racing and Fox Racing Shox were intertwined. Fox Racing Shox is a brand of offroad-racing suspension components founded by Geoff Fox's brother, Bob Fox. Fox Racing Shox was originally owned by Moto-X Fox. In 1977 Bob's division split out as a separate company called Fox Factory.

A Fox Head store at the Hayuelos Mall in [[Bogotá]], [[Colombia

In July 2006, Fox Racing decided to change its corporate name to Fox Head. The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.

Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors. Peter Fox subsequently left the company, but rejoined when Fox Head was acquired by Altamont Capital Partners in 2014, leaving the founder and his son in charge of the company.

In July 2022, it was announced that Fox Racing would be acquired by Vista Outdoor for $540 million.

Fox Racing entered the shoe business in early 2022 with the introduction of Union shoe line designed for bicyclists.

In 2023, Vista Outdoor began to integrate brands such as Bell and Giro into the Action Sports division with Fox Racing.

References

"The History of Fox Air Shocks". Moto Cross History Museum.
AN301PLH, MFN 1998. "Archived copy Fox Head 1998".
"Vista Outdoor to acquire Fox Racing for $540 million".
(9 February 2023). "Fox Racing now covers head-to-toe with new Union shoe range". Bike Radar.
(10 April 2023). "Vista Outdoor to lay off workers, close Bell/Giro facility in Scotts Valley". [[Lookout Santa Cruz]].
Antonovich, Michael. (December 9, 2014). "FOX Head Acquired By Altamont Capital Partners".
(May 2016). "Fox Head, Inc.". [[ReferenceUSA]].
Lunan, Charlie. (December 11, 2014). "Fox Head Names Former CEO Peter Fox Chief Creative Officer".

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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