Five Roses Flour

Five Roses sign

The Farine Five Roses sign is a feature of the Montreal skyline, first erected above the Ogilvie flour mill in 1948. The sign faced uncertainty when the Five Roses brand was sold in 2006, as ADM still owned the mill and had little interest in promoting a brand it no longer owned. However, Smucker has spent nearly a million dollars to maintain the sign and keep it lit. The sign was designated by the Montreal borough of Ville-Marie as a protected architectural feature in 2020. The sign has been incorporated into the branding of Montreal Roses FC of the Northern Super League.

''Five Roses Cookbook''

The Five Roses Cook Book was first published in 1913 by Lake of the Woods Milling Company. It is the longest-running recipe collection from a Canadian flour company. The cookbook features Five Roses flour. In 2003, a version of the 1967 edition was produced with an introduction outlining the cookbook's history written by Elizabeth Driver, a food historian who has written extensively on cookbooks. The original edition had recipes submitted by women in a contest run by the Lake of the Woods Milling Company and cost approximately 40 cents.

References

References

1. "Industry '67 Centennial Perspective". The Canadian Manufacturers' Association.
2. (11 April 2009). "A brief history".
3. (10 October 2018). "Saving the Farine Five Roses sign".
4. (12 December 2013). "Le néon Farine Five Roses allumé pour de bon".
5. (12 November 2020). "Montreal's Farine Five Roses Sign is Getting Special Protection by the City".
6. [https://www.amazon.ca/Five-Roses-Guide-Good-Cooking/dp/1552854582 Five Roses: A Guide to Good Cooking]. Elizabeth Driver (ed.)
7. (7 April 2008). "Food historian on cookbooks". The Globe and Mail.