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FeedBurner

Email notification system for blogs, made by Google


Email notification system for blogs, made by Google

FieldValue
nameFeedburner, Inc.
logoGoogle Feedburner logo.png
parentGoogle
url
typeWeb feed management
company_typeSubsidiary
launch_date
current_statusActive

Feedburner, Inc. is a web feed management service primarily for monetizing RSS feeds, primarily by inserting targeted advertisements into them. It was founded in 2004{{cite news

Services

Services provided to publishers include traffic analysis and an optional advertising system. Though it initially was not clear whether advertising would be well-suited to the RSS format, authors now choose to include advertising in two-thirds of FeedBurner's feeds. Users can find out how many people have subscribed to their feeds and with what service/program they subscribed.

Feedburner replaces an ordinary RSS feed by a modified feed; the original feed becomes a private feed that only Feedburner can access. Apart from advertising, published feeds are modified in several ways, including automatic links to Digg and del.icio.us, and "splicing" information from multiple feeds. FeedBurner originally offered application programming interfaces (APIs) to allow other software to interact with it, but as of October 2012 no longer does. As of August 4, 2008 (the last time statistics were released), FeedBurner hosted 1,993,406 feeds for 1,125,264 publishers, including 249,728 podcast and videocast feeds.

History

FeedBurner was founded in 2004 by Dick Costolo, Eric Lunt, Steve Olechowski, and Matt Shobe. The four founders were consultants together at Andersen Consulting (now Accenture).

On June 3, 2007, FeedBurner was acquired by Google for a rumored price of $100 million. One month later, two of their popular "Pro" services (MyBrand and TotalStats) were made free to all users.

On May 26, 2011, Google announced that the FeedBurner APIs were deprecated.{{cite web | access-date = 2011-05-27 |access-date = 2012-09-11 |url-status = dead |archive-url = https://web.archive.org/web/20120505145451/https://developers.google.com/feedburner/ |archive-date = May 5, 2012

Google terminated AdSense for Feeds on October 2, 2012 and shut it down on December 3, 2012.

On April 14, 2021, Google announced they would migrate FeedBurner to new infrastructure but remove "non-core" functionality including email subscriptions, browser-friendly viewing, and password-protection. This was originally scheduled for July 2021 but did not occur until July 2022.

References

References

  1. (2006-07-17). "Mining For Data In Blogs". TechWeb.
  2. (2004-11-18). "Advertisers Muscle Into RSS". [[Wired News]].
  3. (2006-07-17). "FeedBurner buys BlogBeat, expanding blog analysis". Reuters.
  4. (2004-07-14). "The Feed Thickens". [[Flickr]].
  5. "FeedBurner".
  6. "About FeedBurner". FeedBurner.com.
  7. "Techcrunch confirms Google buyout of FeedBurner".
  8. "FreeBurner for Everyone". FeedBurner.
  9. (September 28, 2012). "Continues: Google Kills AdSense For Feeds". TechCrunch.
  10. "Upcoming changes to FeedBurner in July 2021 - Feedburner Help".
  11. (2022-07-19). "feedburner over the limit problem".
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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