Fearless Tour

Background and development

Big Machine Records released Fearless, the second album of the American singer-songwriter Taylor Swift, on November 11, 2008, in North America. She wrote the majority of the album while touring as an opening act for country musicians such as Brad Paisley and Rascal Flatts throughout 2007–2008. Fearless topped the US Billboard 200 for 11 weeks and made Swift the best-selling musician of 2008 in the United States. It also received critical praise for her songwriting and won numerous industry awards.

On January 30, 2009, Swift announced 52 dates for the Fearless Tour, which was her first headlining tour; she said, "I never wanted to go into an arena and have to downsize it so there were only 5,000 or 4,000 people there. [...] So we waited a long time to make sure the headlining tour was everything I wanted [it] to be." To conceptualize her tour, she drew on her experiences opening for other country acts including Paisley, Rascal Flatts, Tim McGraw, Faith Hill, George Strait, and Kenny Chesney. The first 52 shows visited cities across the United States, kicking off in Evansville, Indiana, on April 23, 2009. Kellie Pickler and Gloriana were announced as opening acts. The tour took place after Swift, aged 19, finished high school.

In mid-2009, Swift announced two shows in England, including a London show announced in June and a Manchester show announced in August; both were scheduled for November. Justin Bieber was announced as the supporting act. On September 30, 2009, Swift announced a February 2010 Australian leg, and a week later, she announced 37 additional shows in North America, scheduled for March–June 2010. In January 2010, she announced a show in Tokyo, Japan, scheduled for February. The last US show was held on June 5, 2010, at Gillette Stadium in Foxborough, Massachusetts. The Fearless Tour also visited the Bahamas and, in total, covered 118 shows over 15 months, until July 10, 2010.

Production and stage

Swift was inspired by her childhood years at the community theater to incorporate theatrical elements to the stage: "[...] I never want people to think that they're just seeing a show where I'm playing song after song after song. When I play a song, I want people to feel like they're experiencing exactly what I went through when I wrote the song as I'm singing it for them." She involved herself in the stage designing process with the production designer Jonathan Smeeton, who helped realize Swift's vision for theatrical and dramatic settings that accompanied the narratives of her songs. Smeeton conceived the ideas and collaborated with Barry Otto from the production company CT Touring over a few weeks at a studio to execute the designs.

The set included a back wall built from LED panels, a middle ground with five towers and two flying screens, and a foreground with a 10-feet-square drum riser at the left stage and a 20-feet diameter circular riser at the right. Both risers were 8 feet tall, giving another projection surface right off the stage itself. All pieces were designed in white to best showcase the projected images. Images that were projected onto the background included "Bavarian castles", "Victorian ivy", flying butterflies, and clouds; each were used in different song performances to accompany their individual meanings and statements. A fairytale-inspired castle, co-designed by Swift, featured more than one million lumens of light. In total, the equipment included 12 Barco FLM HD projectors, 56 Martin Professional 40mm LED panels, 4 Sony HDC 1500 HD cameras, and 1 Grass Valley Kayak 200 HD flypack system. The two-storied main stage consisted of three winding staircases, a background for projections, and extensions that allowed the audience to better interact with Swift; an auxiliary state where she sang some acoustic songs was a rotating stage in the back, on the floor.

The tour's front of house (FOH) engineer, Russell Fischer, and mixer, Andrea "Vito" Carena, chose Audio-Technica's 5000 Series Wireless System for the lead and background vocals. Swift used Audio-Technica's Artist Elite 5000 Series UHF Wireless System with an AEW-T4100 handheld transmitter for her lead vocals. Fischer selected other microphones from Audio-Technica for the background vocals (AEW-T5400), systems (AEW-R5200), guitars and overheads (AT4050 Cardioid), and kick drums (ATM25 Hypercardioid). Fischer selected Audio-Technica because their products had "massive rejection and controllable gain before feedback" and ensured that the feedback generated by Swift's movements around the audio systems did not get into the mix.

One month before the tour kicked off, Swift held open-call auditions to recruit dancers. Six dancers in total were finalized: three males and three females. Rehearsals took place in an old steel factory in Nashville, Tennessee, starting in February 2009 and lasting for over a month. There were over 150 personnel working full-time for the Fearless Tour, including band members, dancers, stage designers, logisticians, chefs, wardrobe personnel, public relations personnel, and drivers for trucks and buses.

Concert synopsis

Each concert lasted for two hours and encompassed 17 songs for the 2009 shows and 16 songs for 2010. The set list consisted of songs mostly from Fearless and some from Swift's 2006 album Taylor Swift. Before the concert began, the screen showed footage of celebrities including Miley Cyrus, Faith Hill, and Garth Brooks sharing their definitions of the word "fearless".

The show opened with the stage decorated as a school hallway as background videos showed lockers; six background dancers were dressed as cheerleaders, and the seven-member backing band wore marching band outfits. Swift appeared at the top of the stage, in a drum majorette uniform, and sang "You Belong with Me". Midway, the dancers removed her marching-band outfit to reveal a sparkling, silver cocktail dress and boots. She then played a sparkling rhinestoned acoustic guitar to sing "Our Song" before she performed "Tell Me Why". Then, she spoke to her audience about an unrequited love in high school, as the background screen showed a library, and performed "Teardrops on My Guitar"; she played a helpless school girl who watched her love interest (played by a male dancer) dance with another girl. After speaking to her audience about finding true love, she sang "Fearless", strumming an acoustic guitar and twirling across the stage.

The next segment began with a video showing Swift doing a mock interview with Hoda Kotb, who asked Swift why any male should date her if she would call out their wrongdoings in her songs. Swift responded that if the boyfriends did not want that they "shouldn't do bad things". She then appeared onstage in a red dress and performed "Forever & Always", during which she threw an armchair down the staircase onstage. The concert proceeded with a video skit titled "Crimes of Passion" featuring a detective tracing how Swift's name-dropping ex-boyfriends in her songs affected their lives. The next segment was a mid-show acoustic session, which began with "Hey Stephen". Swift sang the song on an acoustic guitar, standing in the aisle of lower-level seating. Midway through the song, Swift, in a knee-length dress and cowboy boots, went down the aisle toward a rotating B-stage at the floor level, as she hugged her fans and signed autographs for them. At the B-stage, she performed acoustic versions of "Fifteen" and "Tim McGraw" on a guitar. Swift then returned to the main stage for "White Horse".

For the performance of "Love Story", the backup dancers wore Victorian clothing and danced to Pachelbel's Canon as a castle backdrop was projected onto the stage. Swift appeared at the top of the stage, donning a crimson gown with golden accents that critics said to evoke the fashion from the Victorian, Edwardian, or Elizabethan eras. For the final chorus of "Love Story", Swift hid behind backup dancers as she changed into a white wedding dress and a jeweled headband. She then changed to a sparkling purple mini-dress to sing "The Way I Loved You", accompanied by a male backup dancer in a tuxedo.

Next, she played a baby grand piano at the top of the stage to sing "You're Not Sorry" before incorporating excerpts of Justin Timberlake's "What Goes Around...Comes Around" as the stage lighting flashed, guitar chords played loudly, and the dancers, in black, performed hip-hop-inspired acrobatics. The next number was "Picture to Burn", accompanied by background projections of burning flames. "Change", included in the 2009 concerts, closed the segment: Swift shared her thoughts on 2009 as a "tough year" as the screen projected images of victims of economic and natural disasters, and as she sang the lyrics about "things [turning] around", the projections showed images of triumph.

The encore for the 2009 shows included two songs: "I'm Only Me When I'm with You" and "Should've Said No"; she sang the former with the supporting acts Gloriana and Kellie Pickler as confetti fell down the stage. For the 2010 shows, Swift replaced "I'm Only Me When I'm with You" with the soundtrack single "Today Was a Fairytale" and sang it alone. For the closing number, "Should've Said No", she recalled an ex-boyfriend who cheated on her in a speech to the audience before singing the song as the stage was accompanied by artificial rainfall.

Critical reception

The Fearless Tour received generally positive reviews in the press. Many journalists commented that Swift's stage presence and interactions with her audience contributed to her relatability. Reviewing the Los Angeles shows, Craig Rosen from The Hollywood Reporter highlighted her girl-next-door persona and August Brown from the Los Angeles Times thought that she radiated a "real and immediate identification" with her fans. Craig S. Semon from the Telegram & Gazette and Kevin C. Johnson of the St. Louis Post-Dispatch deemed her stage presence confident and contagious. The Indianapolis Star David Lindquist wrote that the show was successful thanks to the moments where Swift shared her life stories and experiences with fans. MTV's Jocelyn Vena wrote of the show held at Madison Square Garden in New York: "There wasn't a moment when the crowd wasn't enthralled or charmed by Swift." Lynn Saxberg of the Ottawa Citizen thought that the audience was charmed by Swift's sincerity: "She sang with conviction, performed with confidence and you couldn't help smiling at her enthusiasm as she tossed her long, blond curly hair." In the Arkansas Democrat-Gazette, Jennifer Christman called Swift "a fierce force to be reckoned with".

Other reviews praised Swift's songwriting and artistry. The Washington Posts David Malitz wrote that Swift did not have the "most dynamic" stage presence, but he said her performances made the emotional sentiments of her songs more palpable. Jon Pareles of The New York Times and Scott Mervis of the Pittsburgh Post-Gazette were entertained by Swift's showmanship and acting skills that accompanied different numbers; the former selected the "wrathful" numbers of "You're Not Sorry" and "Should've Said No" as highlights. The Salt Lake Tribunes David Burger and The Florida Times-Union Tom Szaroleta opined that Swift had an admirable showmanship that eluded veteran performers. Molly Trust of Billboard complimented the set list for balancing between high-energy numbers and mellow ballads and lauded Swift for both her musicianship and her crowd-engaging talents. In more reserved reviews, the Phoenix New Times Christina Fuoco-Karasinski, The Oklahomans Brandy McDonnell, and The Seattle Times Mary Guiden thought that some numbers were rather too sweet, immature, and high-school-oriented that were not to their likings, but they all deemed them highly resonant with Swift's predominantly teenage fans.

There were different opinions on Swift's live vocals. Malitz wrote it was "easy to overlook the fact that Swift has a fairly ordinary voice". Mervis opined that she had a "quite lovely" voice that was best portrayed during the acoustic numbers. Sean Daly of the Tampa Bay Times described Swift's vocals as "sweet, if thin" and wrote: "[...] what she lacks in vocal chops, she more than makes up for in star power." Saxberg thought that despite the criticism of Swift's limited vocal range, her voice was "strong and clear, refreshingly uncluttered with vocal gymnastics". McDonnell said that Swift did not possess strong vocals as with other female country singers but sounded "strong and sure" throughout the show, which was most showcased via the acoustic segment. Fuoco-Karasinski similarly deemed the acoustic segment the show's most charming part. Hazel Sheffield of The Daily Telegraph gave the London concert a four-star rating; she wrote that although Swift's vocals "often err on the flat side", she was a winning performer thanks to her relatability and unassuming personality. Alice Fisher of The Observer thought that despite the emotionally resonant songs, Swift's appeal as a performer was "less obvious" because of her sometimes awkward facial expressions or dance moves. Reviews of the last US show in Foxborough opined that Swift had improved her live vocals; Jay N. Miller of The Patriot Ledger admired Swift's vocal stability, and James Reed of The Boston Globe said her voice was "mostly fine"; the latter deemed "Fifteen" the show's highlight for being authentic and honest.

Some critics retrospectively commented that Swift's fashion and stage during the tour became some of her trademarks. Annie Zaleski wrote that the acoustic segment of the Fearless Tour was the blueprint for Swift's later tours and highlighted the sparkly dresses as a memorable look. Nina Braca in Billboard also identified some fashion statements that became iconic: Swift's blonde curly hair locks, "glittery gold outfits", and winged eyeliner.

Ticket sales and box office

Tickets for the first Fearless Tour shows went on sale starting February 6, 2009, through Ticketmaster. Billboard reported that the tour "sold out every show within minutes" and declared Swift one of the "rising stars" in touring. The first on-sale tickets were for the May 22, 2009, Los Angeles show at Staples Center, and they sold out within two minutes. The next on-sale shows were similarly sold out in minutes; the Evansville show sold out in just 30 seconds and the New York City show within 60 seconds. In honor of the kickoff of the sold-out tour in Evansville, Swift was presented the key to the city and the City Council President declared April 23, 2009, to be "Taylor Swift Day". High demands for the tour drove a secondary market where scalpers resold tickets at a much higher price than the original; Louis Messina, the president of the tour's promoter AEG Live, said that the situation demanded legal intervention and had lobbied for anti-scalping laws.

Sales for the second US leg took place via Comcast starting October 23, 2009, after the first leg had wrapped. Tickets for all of the 15 announced stops sold out within two minutes, leading Swift to add additional shows. Her headlining performance at Country USA in Oshkosh, Wisconsin, on June 24, 2009, registered 42,000 people in attendance, the largest up to that point during the festival's 14-year history. Her headlining session at the North Dakota State Fair on July 25, 2009, attracted 50,646 people, marking the first time the festival recorded a daily attendance of over 40,000. Swift became one of the artists to sell out the Save Mart Center in Fresno, California less than 10 minutes,{{cite web |title=Taylor Swift tickets sell out in minutes

According to Pollstar, it was the 48th-highest-grossing tour of 2009 and 28th-highest-grossing of 2010. As reported by Billboard, the Fearless Tour was one of the "Hot Tours" and the 15th-highest-grossing of 2010, with 45 sellout shows out of 47 total, 643,168 in attendance, and $40,312,810 in gross. The highest-grossing show was at Gillette Stadium in Foxborough; it brought $3.7 million in ticket sales from 56,868 concertgoers. In total, Billboard reported that the tour grossed $63,705,590 from 89 reported shows and recorded an audience of 1,138,977. A finalized estimate by Billboard as of 2018 claimed that the total gross was $66.5 million.

Recording and broadcast

On May 31, 2009, NBC broadcast a one-hour special titled Dateline: On Tour with Taylor Swift as part of Dateline. The special was shot over three months and documented the making and behind-the-scenes of the Fearless Tour, including concert backstage footage from the United States, the United Kingdom, and Australia. Footage of the tour also featured in the music video for the track "Fearless", released in February 2010. From October 22–24, 2010, The Hub aired a three-part music documentary miniseries titled Journey to Fearless.

Journey to Fearless was released on Blu-ray and DVD through Shout! Factory on October 11, 2011; it runs for 135 minutes and contains 13 live numbers alongside behind-the-scenes footage. American Songwriter Dan Weiss found the DVD release's timing odd because it was concurrent with the release of Speak Now World Tour – Live, when Swift was promoting her third album Speak Now. Giving it a 2.5-star rating, Weiss said that the DVD contained some lovely moments, but it was not groundbreaking and offered insufficient insights into Swift's rise to stardom. McDonnell was more positive and said the DVD was a "fun way" for fans to explore Swift more deeply. In 2016, Journey to Fearless was certified platinum by the Australian Recording Industry Association for its DVD sales in Australia.

Set list

The following is the set list adapted from the show on May 1, 2009, in Jacksonville. It is not meant to represent all shows. Encore

Notes

• "Change" was removed from the set list on October 1, 2009.
• "Today Was a Fairytale" replaced "I'm Only Me When I'm with You" for the 2010 shows.
• "The Best Day" was performed in Evansville on April 23, 2009, and in Moline on May 8, 2010.
• "Jump then Fall" was performed during the encore in Foxborough on June 5, 2010.

Special guests

• During the show in Los Angeles on May 22, 2009, Swift performed "Your Body Is a Wonderland" and "White Horse" with John Mayer.
• During the show in Nashville on September 12, 2009, Swift performed "This Kiss" and "The Way You Love Me" with Faith Hill.
• During the show in Los Angeles on April 15, 2010, Swift performed "Hot n Cold" with Katy Perry.

Tour dates

Notes

References

Source

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