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Fairfield by Marriott

Economy hotel chain run by Marriott International

Fairfield by Marriott

Economy hotel chain run by Marriott International

FieldValue
nameFairfield by Marriott
logo_captionLogo used from 2019
logo_upright1
logo_altSerif aquamarine text "Fairfield®", with all-uppercase sans-serif black "BY MARRIOTT" on the bottom-right.
industry
predecessor
founded
founder
defunct
successor
num_locations
num_locations_year
area_servedWorldwide
owner
num_employees_year
parent
website

Fairfield by Marriott is a franchised economy to midscale hotel brand of Marriott International. The properties target guests willing to accept fewer amenities for lower prices. Cost-saving measures included standardized building architecture and bedding, and the absence of a full-service restaurant, but a complimentary hot breakfast.

As of June 30, 2021, the brand had 1,169 hotels with 114,986 rooms with an additional 387 hotels with 47,476 rooms in the pipeline. Amenities at most properties include a pool, whirlpool, health club, same-day dry cleaning, vending machines, free Wi-Fi, an ergonomic desk and chair, a complimentary hot breakfast, and in-room television. The brand was named Fairfield Inn & Suites between 19872019.

Overview

Logo of the former brand, Fairfield Inn & Suites (1987{{ndash}}2019)

Marriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. The first location opened in October 1987 in Atlanta, Georgia. Management implemented scorecard terminals to allow guests to rate the hotels as either 'excellent', 'average', or 'poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, employee selection emphasized the appointment of friendly and positive staff, which also reduced turnover. This was achieved by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry).

The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these were called "Fairfield Inn & Suites." The chain has generally moved away from outside-opening doors in its more recent constructions, preferring traditional interior halls.

In 2004, brand head Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging ones. The brand introduced coffee in the hotel rooms, express check-out, and newspaper delivery.

In 2013, the brand expanded to Asia. In 2019, the Fairfield Inn & Suites Denver Tech Center opened, the 1000th Fairfield property worldwide. In August 2020, the brand expanded to Peru. In April 2021, Marriott tested a contactless vending machine at Fairfield Inns. In June 2021, the first brand location in Europe opened.

Concept

The brand name comes from the Fairfield Farm in Hume, Virginia, which J. Willard Marriott purchased as a family retreat. Originally owned by the King of England, the farm reminded Marriott of the western ranches of his childhood. After being refurbished in 1997, Fairfield Farm opened as Marriott's only bed and breakfast, The Inn at Fairfield Farm.

Accommodations

Typical newer Fairfield location, [[Canton, Michigan
Typical late 1990s - early/mid 2000s location, [[Green Bay, Wisconsin

Historical

USNon-USTotal
2006Properties
Rooms
2007Properties529
Rooms46,930947
2008Properties560
Rooms49,6781,109
2009Properties620
Rooms55,6221,109
2010Properties648
Rooms58,5101,235
2011Properties667
Rooms60,3921,568
2012Properties678
Rooms61,4771,568
2013Properties691
Rooms62,9212,044
2014Properties704
Rooms64,3622,089

From 2015

North
AmericaEuropeMiddle E.
& AfricaAsia &
PacificCaribbean
Latin Am.Total
2015Properties7612
Rooms69,970314788
2016Properties8285
Rooms76,4329181,056
2017Properties89514
Rooms82,6992,2681,467
2018Properties94026
Rooms88,0524,4031,833
2019Properties1,00142
Rooms94,0637,0502,036
2020Properties1,06158
Rooms99,9019,3001,863
2021Properties1,11278
Rooms105,33011,9701,971
2022Properties1,14196
Rooms108,33814,2832,222
2023Properties1,153119
Rooms109,44517,3612,576

References

References

  1. "Eat Well". Marriott International, Inc..
  2. "Fairfield by Marriott". [[Marriott International]].
  3. "Fairfield Inn & Suites". [[Marriott International]].
  4. (September 21, 1989). "MARRIOTT CORP. TO FRANCHISE ITS FAIRFIELD INNS". [[Deseret News]].
  5. (November 12, 2009). "Fairfield Inn Marriott celebrates 22 years". [[The Standard-Times (New Bedford).
  6. Ray, Kenneth. (June 30, 1989). "Fairfield Inn (A)". [[Harvard Business Review]].
  7. (April 2023)
  8. (5 November 2004). "Marriott International Announces New Initiatives For Fairfield Inn And Fairfield Inn & Suites".
  9. (18 Sep 2006). "Suites extension fuels Fairfield Inn brand's growth engine.". Hotel & Motel Management.
  10. (October 10, 2013). "Marriott Introduces Fairfield Brand to Asia". Hotel Business.
  11. (April 25, 2019). "Fairfield By Marriott® Opens Its 1,000TH Property Worldwide With Newest Location In Denver, "The Mile High City"". [[PR Newswire]].
  12. (August 17, 2020). "Marriott International Announces Opening of First Fairfield by Marriott in Peru". [[Marriott International]].
  13. (April 6, 2021). "Marriott begins deploying new vending machine concept at Fairfield Inns". Vending Market Watch.
  14. (June 22, 2021). "Marriott International Launches Fairfield by Marriott in Europe". Hotel News Resource.
  15. "Hotel History". Marriott International, Inc..
  16. "2006 Annual Report".
  17. "2007 Annual Report".
  18. "2008 Annual Report".
  19. "2009 Annual Report".
  20. "2010 Annual Report".
  21. "2011 Annual Report".
  22. "2012 Annual Report".
  23. "2013 Annual Report".
  24. "2014 Annual Report".
  25. "2015 Annual Report".
  26. "2016 Annual Report".
  27. "2017 Annual Report".
  28. "2018 Annual Report".
  29. "2019 Annual Report".
  30. "2020 Annual Report".
  31. "2021 Annual Report".
  32. "2022 Annual Report".
  33. "2023 Annual Report".
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