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Extra (gum)

Brand of chewing gum

Summary

Brand of chewing gum

FieldValue
nameExtra
logoExtra gum brand logo.png
logo_size200
imageWrigley's Extra (North America).jpg
image_size200
captionPack of Extra marketed in North America
producttypeChewing gum
currentownerMars, Inc.
producedbyWrigley Company
countryUnited States
introduced
website
module
module1
logo_captionExtra logo in US

An American piece of Extra gum is approximately 2.5 gram in weight and has 2 grams of sugar alcohol. This compares to a 1.9 gram in weight and 1 gram sugar alcohol value in an American piece of Orbit gum.

History

Extra was launched in 1984 to U.S. markets and became one of the most popular brands of chewing gum within five years. It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand (aspartame), a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals.

As of 2001, Extra has been marketed in the U.S., Canada, Germany, China, Hong Kong, Taiwan, Australia, and New Zealand. It has also been marketed in Great Britain since 1990.

Extra became the sponsor of the Mexico national football team in 2011.

References

References

  1. "Worldwide Brands".
  2. "Extra Peppermint Sugar Free Chewing Gum, 15-Stick Single Pack".
  3. "Orbit Peppermint Sugarfree Chewing Gum, 14 Piece Single Pack".
  4. "Extra | Sugar Free Gum | Extra Dessert Delights".
  5. "Extra :: Wrigley".
  6. "Case Study Detail {{!}} Mayer de Groot – Marketing-Research and Consult GmbH".
  7. Week, Marketing. (2002-02-07). "Wrigley prospers by sticking with gum".
  8. "Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, 24 June 2011 /PRNewswire/".
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

british-confectionery american-confectionery brand-name-confectionery chewing-gum products-introduced-in-1984 wrigley-company-brands
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