Exeter Chiefs

History

Early years

Exeter Rugby Club was founded in 1871. The club played its first match in 1873 against St. Luke's College, and in 1890 won the Devon Cup. It was from that game that New Zealand became known as the "All Blacks".

When league rugby started, Exeter were initially placed in the Devon leagues.

Early league and professional era

In 1993 and 1995, Exeter reached the quarter finals of the Pilkington Cup before being knocked out by top division opponents Leicester Tigers and London Wasps respectively.

In 1997, Exeter were promoted into the Premiership Two for the first time from National League 1. They regularly finished in the top half of the table. In 2005, Exeter finished second in the league, missing out on promotion by four points behind Bristol Rugby. The next season, they moved from the County Ground to Sandy Park due to a need for modern facilities that included corporate hospitality. In 2008 they again finished in second place and again missed out on promotion by finishing behind Northampton Saints. The same situation happened the next season when Exeter finished behind Leeds Carnegie.

Premiership

In 2009, National Division One was reorganised into the RFU Championship with playoffs. During the regular league season, Exeter finished second behind Bristol. In the playoffs, they defeated Bedford Blues and Nottingham, before facing Bristol in the two legged final. Exeter won 9–6 in the first leg at Sandy Park and then won 29–10 at Bristol's Memorial Stadium in the second leg to win promotion to the Premiership for the first time.

In their first season in the Premiership, they finished eighth They also made their debut in the European Challenge Cup, making their way to the quarter finals where they lost to Stade Français. In the next season, they finished fifth in the Premiership which permitted them to play in the Heineken Cup for the first time. In their first season in the Heineken Cup, they were drawn against French Clermont Auvergne, Irish Leinster Rugby and Welsh Scarlets in the group stage. They finished the group third with nine points ahead of Scarlets. In 2014, Exeter Chiefs won their first major rugby trophy after they defeated Northampton Saints in the Anglo-Welsh Cup 15–8 at Sandy Park.

In 2014–15 Exeter Chiefs finished 6th in the Aviva Premiership, reached the semi-finals of the European Challenge cup, losing at Gloucester, and reached the final of the LV Cup again, losing 22–20 to Saracens at Franklins Gardens.

Recent seasons

In the 2015–16 season the Chiefs finished in second place in Premiership Rugby entitling them to a home semi final in the Aviva Premiership which was played against Wasps. They won the match 34-23 thanks to two penalty tries, a try from Ian Whitten and a try from Dave Ewers as well as two penalties and four conversions from Gareth Steenson. This meant the Chiefs qualified to their first Aviva Premiership final on 28 May. They lost 28–20 to champions Saracens despite tries from England international Jack Nowell and club captain Jack Yeandle as well as 2 penalties and 2 conversions from Gareth Steenson.

The Chiefs also reached the quarter-final of the European Champions Cup in 2015–16. They were drawn away to Wasps in a tight game which they eventually lost 25–24 at the Ricoh Arena after Wasps' Jimmy Gopperth kicked a last-minute conversion.

In 2016–17, the Chiefs won the Premiership for the first time in their history by beating Wasps in the final 23–20. The game finished 20–20 at full time with captain Gareth Steenson slotting a late penalty to take it to extra time. In extra time, Steenson added another penalty to secure the victory.

The Chiefs finished the 2017–18 season eight points clear at the top of the Premiership Rugby table, but ultimately lost to 27–10 to Saracens in the final on 26 May 2018.

The Chiefs saw their most success to date during the 2019–20 season, winning an historic double of the European Rugby Champions Cup, in their first appearance in the final, and the Premiership.

In light of several controversies regarding their crest, the club unveiled a new logo ahead of the 2022–23 season (see below).

In the 2023–2024 season Exeter finished 7th and reached the quarter finals of the champions cup and topped their rugby cup group and then lost in the semi finals to Gloucester. They won their first game 65–20 against Saracens but lost their final game to Leicester Tigers.

In October 2024, the Chiefs sacked their defence coach Omar Mouneimne after having had their worst ever start to the Premiership, suffering six straight defeats at the start the 2024-25 season. In January 2025, they suffered their 12th defeat in 13 Premiership or Champions Cup and conceded the most points of any game they have played at home since reaching the top flight in 2010, having been defeated 69–17 to Bordeaux Bègles.

Stadium

Exeter play their home games at Sandy Park, which is located on the outskirts of the city. The club moved from their previous home, the County Ground, in 2006 having played there regularly since 1905. In 2002, Exeter Chiefs started looking for a new stadium because they felt the County Ground provided insufficient opportunities for growth. Despite concerns and opposition from traditionalists within the club, the motion to move was passed by 99% of the attendees at Exeter's annual general meeting.

Logos and kits

Current kit

The kit is supplied by Samurai Rugby Gear. Multinational specialty chemical company Sika is the club's main sponsor for the 2024/25 season, with their logo appearing on the front of the shirt. They also sponsor team captain Dafydd Jenkins. Troy appear on the top left and Watson is on the top right. M.J Baker Foods is on the right sleeve. On the back of the shirt, Centrax is on the top while Sandy Park is on top of the squad number and Bradfords Building Supplies at the bottom. On the shorts, SW Comms (which also appear on the centre and the top left on the front of the shirt) is on the bottom left of the front shorts while on the back shorts, Frobishers Juices is at the top while Otter Brewery is on the bottom left.

Logo issue

In 1999, Exeter Rugby Club turned semi-professional and changed their name to Exeter Chiefs, adopting a logo of a man in a headdress. The team had previously been referred to as the Chiefs in the 1930s, and Exeter rugby sides have done so as far back as 1908. In 2016, the club's fans were called upon to change their behaviour over concerns that it could be considered an offensive appropriation of Native American culture.

In July 2020, a group set up by Exeter Chiefs supporters called for the club's "racist use of Native American imagery and branding" to be dropped, comparing the use of the headdresses and chanting the tomahawk chop to blackface. A petition gained more than 550 signatures in a week, with Exeter's Labour MP, Ben Bradshaw, also publicly backing the move. By Wednesday 8 July the petition had grown to 2,000 signatures and the debate about whether a re-brand was needed gained widespread attention. By 29 July the petition had gained 3,700 signatures and the issue was considered by the Exeter Board of Directors, they decided their branding was "highly respectful" but nonetheless retired their mascot Big Chief which "could be regarded as disrespectful". This decision was called "tone deaf" by the petitioners and considered controversial in the wider press.

In October 2021, fellow Premiership club Wasps called on the RFU and Premiership Rugby to rule on the acceptability of Exeter fans wearing "Native American-style headdresses" and discouraged the visiting Exeter fans from wearing them, though they stopped short of a ban. In November 2021 the National Congress of American Indians published an open letter calling for Exeter to drop their logo, the use of headdresses and venue names such as the 'Wigwam Bar', and that the continued use of such things perpetuated "dehumanising stereotypes". In response to this, the club stated that this issue would be addressed in the November AGM, and a decision made by the board of directors in the following weeks.

On 27 January 2022 it was announced that the club would be dropping the Native American branding in July 2022. The club now use imagery depicting the Iron Age tribe, the Dumnonii.

Season summaries

Gold background denotes champions Silver background denotes runners-up Pink background denotes relegated

Club honours

Exeter Chiefs

• European Rugby Champions Cup
  • Champions: (1) 2019–20
• Premiership Rugby
  • Champions: (2) 2016–17, 2019–20
  • Runners–Up: (4) 2015–16, 2017–18, 2018–19, 2020-21
• Anglo-Welsh Cup /Premiership Rugby Cup
  • Champions: (3) 2013–14, 2017–18, 2022–23
  • Runners–Up: (3) 2014–15, 2016–17, 2024–25
• RFU Championship
  • Champions: (1) 2009–10
  • Runners–Up: (3) 2004–05, 2007–08, 2008–09
• National League 1
  • Champions: (1) 1996–97
• National League 2 South
  • Champions: (1) 1995–96
• EDF Energy Trophy
  • Runners–Up: (4) 2001–02, 2002–03, 2006–07, 2007–08
• Devon RFU Senior Cup (tier 5)
  • Champions: (16) 1889–90, 1970–71, 1971–72, 1972–73, 1975–76, 1977–78, 1979–80, 1981–82, 1988–89, 1989–90, 1990–91, 1991–92, 1992–93, 1993–94, 1994–95, 1995–96
  • Runners–Up: (5) 1888-89, 1904-05, 1976-77,1980–81, 1985–86
• Devon RFU Junior Cup
  • Champions: (1) 1905–06 (reserve side)
  • Runners–Up: (4) 1903–04 (reserve side)

Exeter Braves

• Premiership Rugby Shield
  • Champions: (2) 2011–12, 2015–16

Current squad

The Exeter Chiefs squad for the 2025–26 season is:

Academy squad

The Exeter Chiefs Academy squad is:

Club staff

First Team Coaching

Academy

Notable former players

Lions tourists

The following players have toured with the Lions while playing for Exeter:

• 2017: Jack Nowell, Tomas Francis
• 2021: Stuart Hogg, Sam Simmonds, Jonny Hill, Luke Cowan-Dickie

Rugby World Cup

The following are players which have represented their countries at the Rugby World Cup, whilst playing for Exeter:

Notes

Academy squad

References

References

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2. (2005). "The Original All Blacks 1905–06". Hodder Moa Beckett.
3. Frank Keating. (3 November 2010). "How the original All Blacks went down in the annals of history". The Guardian.
4. "130 Years of Rugby History". Proteus Media.
5. (29 April 2014). "Exeter Chiefs". Scrumdown.org.uk.
6. Gibbins, Dave. (25 May 2010). "Exeter Chiefs closing in on Premiership dream". BBC Sport.
7. Tuckett, Phil. (26 May 2010). "Bristol 10-29 Exeter (Exeter win 38-16 on aggregate)". BBC Sport.
8. (27 April 2011). "Exeter Chiefs deducted two points and fined £5,000". BBC Sport.
9. "Exeter's hopes of European silverware are dashed". ITV.
10. "Heineken Cup 2012/13 - Points table". ESPN.
11. "Aviva Premiership Table: 2015-16". Telegraph.co.uk.
12. (21 May 2016). "Premiership semi-final: Exeter Chiefs 34-23 Wasps". BBC Sport.
13. (28 May 2016). "Premiership final: Saracens 28-20 Exeter Chiefs". BBC Sport.
14. (9 April 2016). "Match report: Wasps vs Exeter". The Independent.
15. (27 May 2017). "Match Report: Wasps 20 Exeter Chiefs 23 (AET)".
16. (26 May 2018). "Premiership final: Exeter Chiefs 10-27 Saracens". BBC.
17. (24 October 2020). "Mick Cleary's verdict: Double-winners Exeter Chiefs join elite club after show of heart, soul and muscle".
18. "Chiefs reveal new visual identity".
19. https://tbrrugby.com/news/exeter-chiefs-sack-england-touted-coach-after-poor-start-to-the-premiership/ {{Bare URL inline. (August 2025)
20. P. "Exeter's miserable season hits new low with record Champions Cup loss". RugbyPass.
21. "History - Exeter Chiefs".
22. Freshers' guide to: Exeter Chiefs. "Freshers' guide to: Exeter Chiefs". University of Exeter.
23. (3 September 2012). ""An Interview with Bob Staddon"".
24. Kitson, Robert. (27 January 2022). "Exeter Chiefs replace Native-American branding with new Celtic logo". The Guardian.
25. Herrmann, Rachel. (9 June 2016). ""Playing Indian": Exeter Rugby in a Postcolonial Age". Centre for Imperial and Global History, University of Exeter.
26. (1 July 2020). "Group Started by Exeter Chiefs supporters petition club to drop racist imagery". The Daily Telegraph.
27. (8 July 2020). "The branding debate that has split Exeter Chiefs fans". RugbyPass.
28. (8 July 2020). "Exeter Chiefs fans at odds over use of Native American branding". BBC Sport.
29. (5 July 2020). "Face-Off: Is Exeter Chiefs' branding appropriate?". Rugby World.
30. (29 July 2020). "Exeter to keep Chiefs name & logo, but retire 'Big Chief' mascot". BBC Sport.
31. (29 July 2020). "Exeter Chiefs controversially keep logo following branding review but retire mascot". Sky Sports.
32. (12 October 2021). "Premiership club Wasps ask rugby bosses for 'headdress' steer for Exeter Chiefs game". BBC Sport.
33. (11 November 2021). "Exeter Chiefs: National Congress of American Indians call on Premiership club to drop Native American branding". BBC Sport.
34. "Exeter Rugby Club Statement".
35. (20 November 2024). "Exeter Chiefs Player List". Exeter Chiefs.
36. (20 November 2024). "Exeter squad for season 2024/2025". All Rugby.
37. "Exeter Chiefs Coaching Staff". exetercheifs.co.uk.