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Evisu

Japanese designer clothing company

Field	Value
name	EVISU
logo_size	220
type	Private
founded	1991
founder	Hidehiko Yamane
location	Osaka, Japan
area_served	Worldwide
industry	Apparel
products	Apparel
Accessories
Undergarment

Evisu Jeans (エヴィスジーンズ) is a Japanese designer clothing company that specializes in producing denim wear. The brand was founded by Hidehiko Yamane in 1991 in Osaka. Its current headquarters are in Shijō, Ōsaka.

The company name, originally Evis, was derived from the initial "L" of Levi's combined with the Japanese Ebisu (恵比寿), a god of fortune.

Production

The initial production line allowed about 14 pairs of jeans a day to be produced, with each of them having a seagull hand painted on them by Yamane himself. Ebisu is the name of the Japanese folk god of money who is usually portrayed with a fishing rod.

Legal issues

In March 2006, the company and Yamane were reported to Tokyo District Public Prosecutor's Office with another firm on suspicion of tax evasion. Yamane and the two firms stood accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.

Personnel changes

In 2009, Evisu was relaunched, and Scott Morrison became CEO and creative director. Yamane left the company in 2022, to launch his eponymous brand.

Gallery

File:FMIB 52020 Ebisu, the Fish-god of Japan, bearing a Red Tai.jpeg|The Japanese folk god Ebisu (恵比寿) is the namesake of the brand. File:HK STD 沙田 Sha Tin 新城市廣場 New Town Plaza mall shop EVISU Clothing September 2022 Px3 01.jpg|Evisu shop in Sha Tin, Hong Kong File:HK Kln Tong 九龍塘 Festival Walk mall 又一城商場 January 2020 SS2 shops 11.jpg|Evisu shop in Kowloon Tong, Hong Kong File:DG 東莞 DongGuan 南城區 Nancheng 元美東路 Yuanmei East Road 海德匯一城 Haide One Mall shop clothing store December 2024 R12S 07.jpg|Evisu shop in Dongguan

References

[http://job.yomiuri.co.jp/news/jo_ne_06031714.cfm エヴィスジーンズ所得隠し、1億5000万脱税容疑] 読売新聞 {{webarchive. link. (2006-07-17)
(30 March 2010). "Interview with Scott Morrison of Evisu". Hypebeast.
(July 15, 2022). "Evisu comeback: Interview with CEO Scott Morrison".
"Scott Morrison on Brand Evisu". Bloomberg.
Zhang, Jing. "Why Evisu founder Hidehiko Yamane is having a comeback {{!}} Jing Daily".

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

jeans-by-brand clothing-brands-of-japan clothing-companies-established-in-1991 clothing-companies-of-japan japanese-brands companies-based-in-osaka-prefecture japanese-companies-established-in-1991

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