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Electronic signage

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Summary

Display medium

Electronic signage (also called electronic signs or electronic displays) are illuminant advertising media in the signage industry. Major electronic signage include fluorescent signs, HID (high intensity displays), incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage.

Status

Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.

Average percentage of various signs usage

Others1.9%1.2%0.9%

Regulation (USA)

It is not difficult to have an electronic sign for your business; however, it is not simple to get a permit to install an electronic sign. There are two terms for the advertising industry, off-premises advertising device and on-premises advertising device. Usually, there are different regulatory and zoning set up by different cities for different types of advertising media.

Results of State Statutory Review

Source:

Prohibitions on Signs......with red, flashing, intermittent, or moving lights, unless it is a public service display...that are not sufficiently shielded to prevent beams or rays of light from causing a glare or vision impairment that affects driver vision...that are placed so as to obscure or interfere with traffic control devices...that are so illuminated as to obscure or interfere with traffic control devices...located on interstate or primary highway outside of zoning authority of incorporated cities within 500 ft of an interchange or intersection at grade or safety roadside rest area...other state highway says 300 ft limit...directional signs may not be located within 200 ft of an interstate, or intersection at grade along the interstate system or other freeway, or within 2,000 ft of a rest or scenic area or parkland...timing limit
AlabamaYesYesYesYesYesYes
Alaska
ArizonaYesYesYesYes
ArkansasYesYesYesYesYes
CaliforniaYesYesYesYesYesYes4 sec-message display, 1 sec-message change
ColoradoYesYesYesYesYesYesYes
DelawareYesYesYesYesYesYes
FloridaYesYes1,500 ft on interstate; 1,000 ft on federal aid primary highway
GeorgiaYesYesYesYesYesYesMessage fixed for at least 10 sec, message changed in 3 sec or less, 5,000 ft spacing, default freezing sign if malfunction occurs
Hawaii
IdahoYesYesYesYes between displays on interstate or primary highway or public/scenic area; 1,000 ft from an interchange or rest areaYesExposure time is long enough at maximum speed limit for sign message to be readable and comprehensible
IllinoisYesYesYesYesYesYes
IowaYesYesYesYesYesTri-vision signs 4 sec minimum display, 2 sec for transition
IndianaYesYesYesYesYesYes
KansasYesYesYesYesYes
KentuckyYesYesYesYesYesTotal message displayed within 10 sec, with each segment having a display time of 2 sec including change time
LouisianaSigns must be readily viewed for a time of 5 sec from the roadway at posted speed limit
Maine
MichiganYesYesYesYesYesYes
MassachusettsNot more than 3 rotating or alternate messages may be displayed on a sign
MinnesotaYesYesYesYes
MississippiYesYesYesYesYesYes, 350 ft
MissouriYesYesYesYesYesYes
MontanaYesYesYesYes
New Hampshire
NebraskaYesYesYes
NevadaYesYesYesYesYesMinimum display time of 6 sec, maximum change interval of 3 sec
New MexicoYesYesYesYesYesYes
New JerseyYesYesYesYesYesYesMinimum message time of 8 sec, maximum change time of 2 sec
New YorkYesYesYesYesYesYes
North CarolinaYesYesYesYesYes
North DakotaYesYesYesYesYes
Ohio
OklahomaYesYesYes
OregonYesYesYesYes
PennsylvaniaYesYesYesYesYesYes
Rhode IslandYesYesYes, 750 ftYes, 250 ft
South CarolinaYesYesYesYesYesViewing time 5 sec from roadside when traveling at speed limit
TennesseeYesYesYesYes, 1,000 ftYes, 500 ftYes
Texas
Vermont
VirginiaYesYesYesYesYes
WashingtonYesYesYesIf sign change exceed 4 sec, turn sign off during change
Washington, DC
West VirginiaYesYesYesYesChange time of 5 sec maximum without written approval
WisconsinYesYesYesYesYes
WyomingYesYesYesYesYesYes
Total of 42 states36361529282122

Note: 10 states prohibit animation or moving parts except for public service announcement

References

References

  1. "Signs of the Times".
  2. [https://web.archive.org/web/20011114033905/http://www.fhwa.dot.gov/realestate/elecbbrd/elecbbrd.pdf Research Review of Potential Safety Effects of Electronic Billboards on Driver Attention and Distraction - Final Report]
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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