El Capitan Theatre

History

El Capitan early years

In the early 1920s, real estate developer Charles E. Toberman (the "Father of Hollywood") envisioned a thriving Hollywood theater district. Toberman was involved in 36 projects while building the Max Factor Building (now the Hollywood Museum), Hollywood Roosevelt Hotel and the Hollywood Masonic Temple. With Sid Grauman, he opened the three themed theaters: Egyptian (1922), El Capitan (1926), and Chinese (1927).

Barker Bros. Furniture Emporium took up the rest of the building in the 1920s.

El Capitan, dubbed "Hollywood's First Home of Spoken Drama," began presenting live performances on May 3, 1926, with Charlot's Revue starring Gertrude Lawrence and Jack Buchanan. El Capitan continued presenting live theater for a decade, with over 120 productions including such legends as Clark Gable and Joan Fontaine.

By the late 1930s, El Capitan felt the economic effects of the Depression, showcasing fewer and fewer productions. This period saw a cycle of experimentation with entertainment. In an effort to boost attendance at the theater, its management attempted to lure revues, road shows and benefits.

Despite these efforts, business was faltering, and the theater then began showing movies. When Orson Welles was unable to locate a theater owner willing to risk screening Citizen Kane, he turned to the El Capitan, and in 1941, Citizen Kane had its world premiere there. The theater then closed for one year as Paramount Pictures purchased the theater.

Hollywood Paramount

The building was remodeled in the modern style, with the decor covered with curtains and removing the box-seat balconies. The theater reopened in 1942 as the Hollywood Paramount Theater. Its inaugural film presentation was Cecil B. DeMille's feature Reap the Wild Wind.

The theater remained the West Coast flagship for Paramount Pictures until the studio was forced by the U.S. Supreme Court's decision in the antitrust case U.S. vs. Paramount Pictures, et al. to divest itself of its theater holdings. After this, the Hollywood Paramount was operated by United Paramount Theatres for some years, then by a series of other companies, culminating with ownership by the Pacific Theatres Circuit in the 1980s.

After a 50-year stay, Barker Bros. Furniture closed its location in the building in the 1970s.

Disney and restoration

Late in the 1980s, Disney purchased a controlling stake in one of Pacific Theatres' chains, leading to Disney's Buena Vista Theaters and Pacific renovating the El Capitan Theatre and the Crest by 1989. These theaters became Disney's flagship houses. They spent $14 million on a complete renovation of the Paramount, restoring much of the building's original decor as well as the theater's original name. El Capitan reopened in 1991 with the premiere of The Rocketeer. The 1992 National Preservation Honor Award from the National Trust for Historic Preservation was bestowed on the restorers of the theater.

In 1984, the Hollywood Boulevard Commercial and Entertainment District was added to the National Register of Historic Places, with El Capitan/Paramount listed as a contributing property in the district, and in 1990, the city designated El Capitan a Los Angeles Cultural-Historic Monument.

A Michael Jackson mural was approved by the National Park Service to be placed on the side of the building in December 1992.

After the 1994 Northridge earthquake, the building's frame was compromised and the theater had been flooded by its sprinklers and was considered uninhabitable by building inspectors. The owner walked away from the theater leaving the building to its mortgage company, CUNA Mutual Group.

From the November 18, 1995, Toy Story premiere to January 1, 1996, Disney rented the Masonic Convention Hall, the next-door building, for Totally Toy Story, an instant theme park and a promotional event for the movie. In July 1998, Buena Vista Pictures Distribution purchased the convention hall to continue using it as a promotional venue. A Disney Store location opened next to the theater in the El Capitan Building in 1998.

The $3 million seismic retrofitting was finished in time for the June 21, 1996, premiere of The Hunchback of Notre Dame. The building's full restoration was completed in December 1997, which included the sign tower. The Hollywood Entertainment District, a self-taxing business improvement district, was formed for the properties from La Brea Avenue to McCadden Place on Hollywood Boulevard. The office space's first tenants were TrizecHahn Centers, builders of the 425,000-square-foot development on the other side of the boulevard.

CUNA Mutual, having leased the building to full capacity, placed the building up for sale in 2008 at a price of $31 million,

In November 2013, Ghirardelli Soda Fountain and Chocolate Shop co-located with the Disney Studio Store next to the theater in the El Capitan building.

On March 17, 2020, the theatre temporarily closed due to the COVID-19 pandemic in California. The theatre eventually reopened a year later with a reduced capacity of just 100 seats. The first film shown after its reopening was Raya and the Last Dragon.

Disney Parks opened a theme ride called Mickey & Minnie's Runaway Railway at Disneyland on January 27, 2023. The facade is meant to resemble a movie theater in Toontown called "El CapiTOON Theater" based on the El Capitan.

Features

The theater is built into a six-story office building built in the 1920s. The design featured a mixed interior by G. Albert Lansburgh. The interior is a lavish East Indian in the main auditorium, English Tudor in the wood-paneled lower lobby and Italian Baroque on the facade.

The refurbished theater features a large Wurlitzer theatre organ originally installed in San Francisco's Fox Theatre in 1929. Next door is the adjacent Disney's Soda Fountain and Studio Store, where patrons can purchase ice cream themed to the film currently playing in the cinema next door. A wide variety of Disney and movie merchandise is available there.

File: File: File: File: El Capitan Theatre Marquee, Los Angeles, California LCCN2010630907.tif|Marquee, 2005 File: El Capitan Seating 1926(2).jpg|Interior, 1926 File: El Capitan Seating 1926.jpg|Seating, 1926 File: LA El Capitan organist 1.jpg|Organ, 2009

References

References

1. Los Angeles Department of City Planning. (February 28, 2009). "Historic – Cultural Monuments (HCM) Listing: City Declared Monuments". [[Government of Los Angeles.
2. "Hollywood Boulevard Commercial and Entertainment District". United States Department of the Interior - National Park Service.
3. Lord, Rosemary. (2002). "Los Angeles: Then and Now". Thunder Bay Press.
4. (March 3, 1998). "El Capitan Courageous". Los Angeles Times.
5. (February 10, 1994). "FAMILY OUTING : Nostalgia, Movie Magic at El Capitan". Los Angeles Times.
6. (May 3, 2001). "Homecoming Party". Los Angeles Times.
7. (August 26, 1992). "Jackson Mural Runs Up Against a Wall". Los Angeles Times.
8. (2005). "Hollywood Renegades: The Movie Theater Chains of the Media Giants". Cobblestone Entertainment..
9. (May 2, 2002). "A Chamber of Secrets". Los Angelest Times.
10. (June 19, 1991). "At Age 65, the El Capitan Gets a Major Face Lift". Los Angeles Times.
11. (September 20, 1992). "Preservation Award to Go to El Capitan". Los Angeles Times.
12. (December 23, 1992). "Mural of Michael Jackson on Theater Wins Approval". Los Angeles Times.
13. (July 6, 1995). "Council Agrees to Sell Ornate Theater Organ". Los Angeles Times.
14. (November 21, 1995). "After 'Toy Story' Credits Roll, the Fun Comes Alive". Los Angeles Times.
15. (November 24, 1995). "Disney Not Playing Around With 'Toy Story' Marketing". Tribune Publishing Company.
16. (July 17, 1998). "Disney Unit Buys Historic Masonic Temple". Los Angeles Times.
17. "Disney's Soda Fountain and Studio Store". The Walt Disney Company.
18. (June 8, 1996). "El Capitan Undergoes Seismic Retrofitting". Los Angeles Times.
19. "6838 Hollywood Boulevard, Los Angeles, CA 90028". Property Shark.
20. (November 27, 2013). "Ghirardelli partners with Disney to open new Soda Fountain and Chocolate shop". Candy Industry.
21. (March 17, 2020). "Disney's El Capitan Theatre Closes Under Los Angeles Mandate". Laughing Place.
22. (March 19, 2021). "El Capitan Theatre welcomes back moviegoers with limited capacity after yearlong closure". ABC7 Los Angeles.
23. (September 17, 2008). "Hollywood landmark up for sale". Los Angeles Times.
24. "El Capitan Theatre". Los Angeles Theatre Organ Society.