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E-marketing collateral

Basic internet tactical activity

Basic internet tactical activity

Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service.

These activities enforced themselves as givens nowadays, common e-marketing collateral include:

  • Building the e-presence; whether it is a website, blog, microsite or a portal.
  • Search engine marketing, including search engine optimization and search engine registration. With the prevalence of mobile devices, e-marketing collateral must often be targeted towards mobile devices and localized search.
  • Online directories registration.
  • Social media accounts setup and social media optimization.

Original e-commerce marketing: Web sites Display ads Measures “eyeballs” and impressions of display ads

Social, mobile, local e-commerce marketing: Social media: Facebook, Twitter, Pinterest Mobile, localized ads and apps, geo-location Measures “conversations” and “engagement”.

In 2014, 135 billion dollars were spent by marketers on new online marketing collateral.

References

References

  1. "What is e-marketing collateral?". Website Designers.
  2. "How Advertising on Social Media Helps Your Business". Social Motion.
  3. "Coozmoo Digital Solutions".
  4. (2015-11-10). "Оnline marketing strategies: the future is here". Journal of International Studies.
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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