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Durex
British condom brand
British condom brand
| Field | Value |
|---|---|
| name | Durex |
| logo | New Logo Durex.svg |
| logo_size | 140 |
| currentowner | Reckitt Benckiser |
| origin | United Kingdom |
| introduced | (as London Rubber Company) |
| previousowners | SSL International |
| website |

Durex is a British brand of condoms and personal lubricants owned by Reckitt Benckiser. It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured between 1932 and 1994. The London Rubber Company was formed in 1915, and the Durex brand name ("Durability, reliability, and excellence") was launched in 1929, although London Rubber did not begin manufacturing own-brand condoms until 1932, in collaboration with a rubber technology student from Poland named Lucian Lundau.
The London Rubber Company later merged with SSL International, and has since 2010 been owned by the Anglo-Dutch company Reckitt Benckiser. It is one of the best-selling condom brands around the world, with 30% of the global market. In 2006, Durex condoms were the second-best-selling brand of condoms in the United States, with Trojan condoms being the first. It is supplied by, among others, the company Karex.
In 2007, the last factory making Durex condoms in the UK stopped manufacturing and production has since moved to China, India and Thailand. The modern range includes a wide variety of latex condom, including the Sheik and Ramses brands in North America, and the Avanti condom. Durex also provides a range of lubricants and sex toys.
Although Durex was not an official sponsor of the Olympic Games, Durex provided 150,000 free condoms to more than 10,000 athletes that competed in the 2012 Summer Olympics in London.
References
References
- (27 June 2023). "'People are like, Wow!': the man trying to make condoms sexy". [[The Guardian]].
- Borge, Jessica. (2020). "Protective practices : A history of the London Rubber Company and the condom business". [[McGill–Queen's University Press.
- (August 2020). "Protective Practices: The London Rubber Company and Condoms".
- Borge, Jessica. (11 February 2021). "Durex condoms: how their teenage immigrant inventor was forgotten by history".
- (21 July 2010). "New Chapter in the 81-year History of Durex". BBC News.
- (29 September 2006). "What's the best-selling condom in America?". By Brendan I. Koerner – Slate Magazine.
- (14 October 1993). "First plastic condom for men becomes available next year".
- Boyle, Matthew. [https://web.archive.org/web/20120302110142/http://www.businessweek.com/articles/2012-03-01/top-secret-durexs-olympic-condoms "Top Secret: Durex's Olympic Condoms"] ''[[Bloomberg Businessweek]]'' Retrieved on 20 April 2012
- (30 July 2015). "Rising penetration rate". The Economist.
- "Durex Digital Marketing Decoding".
- "Durex's New Media Marketing Strategy Analysis".
- "Sina Weibo of Durex".
- "Durex Consumer Insights".
- "cooperate with Durex".
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