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Dolly (magazine)

Australian teen magazine


Australian teen magazine

FieldValue
image_fileDolly Magazine August 2015.jpg
image_size200px
image_captionA cover of Dolly, featuring Demi Lovato, August 2015.
editorJosephine Rozenberg-Clarke
editor_titleEditor
frequencyBimonthly
circulation28,030
company{{Plainlist
*Bauer Media Group<ref name"AFR June 2020" /
*Mercury Capital (June 2020&ndash;present)<ref name"AFR June 2020" /
publisherMercury Capital
founded
finaldateDecember 2016 (print)
countryAustralia
basedSydney
website(defunct)
  • Bauer Media Group
  • Mercury Capital (June 2020–present) |}} Dolly (stylised in all-caps) was an Australian bimonthly teen magazine started in 1970 by Fairfax Ltd. in Australia and New Zealand, and purchased by ACP in 1988. The magazine produced over 400 issues and had a readership of 505,000 in 2007. The print edition ceased in December 2016, at which point the magazine became online only. In June 2020, the magazine was purchased from the Bauer Media Group by Mercury Capital. As of September 2023, the Dolly website ceased and now redirects to the website for Girlfriend.

Dolly was the basis and inspiration for Sassy Magazine (1987–1996) in the United States. The magazine was aimed at girls aged 13–17 and covered celebrity news and gossip, fashion and beauty and various feature articles aimed at or dealing with issues faced by teenage girls.

History

The magazine was launched by Anne Goldie in 1970.

The editor was Josephine Rozenberg-Clarke. The previous editor was Lucy Cousins. The magazine had its headquarters in Sydney.

In November 2016 it was announced that the December 2016 issue would be the last print issue of Dolly.

In June 2020, Dolly was acquired by Sydney investment firm Mercury Capital as part of its acquisition of the Bauer Media Group's former Australian and New Zealand titles.

Dolly Teen Choice Awards

Main article: Dolly Teen Choice Awards

Dolly Model competition

The Dolly Model Competition was a branch from the Dolly magazine. It is a competition held for teen readers to enter to have the chance to win a modelling career. The competition started in 1979, with Helen Moyes appearing on the December 1979 issue as the first winner and ended in 2002 when the then editor in chief of Dolly, Mia Freedman felt it gave a negative impression towards young teenage girls and the Dolly brand. In 2012 it returned after a 10-year hiatus, with the winner announced as 13-year-old Kirsty Thatcher from Brisbane, Australia. The winner was awarded a one-year contract with Chadwick Modeling agency, a trip to New York to meet with Chadwick's US affiliates, and a fashion and cover shoot on Dolly.

Past Winners

YearWinnerFinalists
1979Helen Moyes
1980–1989missing}}
1990Danella BoyleLetichia Richardson, Monique Grobben, Jacinda Barrett, Simone Tassicker, Catherine Jenkins
1991Rebecca KellyCeleste Gibbins, Susan Bawden, Alexandra Pike, Cressida Wilson, Danah Mitchell
1992Olivia TrickDaniela Bej, Tasha Olsen, Kate Lillicrapp, Valerie Anthonisz, Amanda Cruwys
1993Emma GorrodAmanda Tacey, Tracey Grose, Emma-Kate Harrison, Saara Hentschke, Joanna Stanaway-Becker
1994Shannan CamilleriTania Batur, Amy Erbacher, Bianca Denham, Rosanna Mabilia, Emma Harrison
1995Elle WrightNatalie Decorte, Natasha Norton, Karen James, Nikki Okunev, Lydia Simunovic
1996Renee SchwabAmber Lee, Heather Pennell, Tasha King, Wymeng Wong, Gemma Hamilton
1997Miranda KerrCarlie Draeger, Bekky Buchanan, Abbie Cornish, Cassie Hunter, Kirsty Short
1998Pia LoyolaJoline Lootsma, Sally Winnett, Anna Rawson, Kathy Zachwieja, Gemma Sanderson
1999Cassidy LightLisa Johnston, Paloma, Kathryn, Teresa, Jessica
2000Jessica HartShadae Magdson, Emma, Kate
2001Jessica ElsegoodNatasha George, Tara Horsburgh, Rose Turner
2002Eunice Ward
2003–2011competition not held
2012Kirsty ThatcherElodie Russell, Lucinda Crichton, Paige Garvey, Lillian Van Der Veen, Ayasha Alderson
2013Samantha GarzaAngel Larkin, Emelia Roberts, Lucy Kleinhans, Neema Young, Dayna Opitz
2014Mary StickleyTylah Morgan, Vienna Anderson, Emma Tenaglia, Jesper Ha, Sarah Danga

Dolly Doctor

Dolly Doctor was a segment that ran in Dolly since its first issue to answer readers' health questions.

Dr. John Wright was the first Dolly Doctor. Dr. Melissa Kang served as the Dolly Doctor from 1993 until it closed in 2016. A Dolly Doctor standalone app was released in 2015.

A comparison of Dolly Doctor with other Australian magazines found that Dolly Doctor gave the most accurate health advice.

Controversy

In 2005, Dolly came into media attention for taking advantage of young people wanting to get into the magazine industry. Dolly was accused of soliciting, publishing and ridiculing unpaid articles from hopeful young women looking for a job in magazine journalism.

In *Dolly'''s May 2007, a picture of a runway model's genitalia was published in a section called Dollywood Gossip. The accompanying caption included an arrow pointing to the model's genital region, and said "Look Closer, Eww! Not that close" and "Umm, we think you forgot something". Editor Bronwyn McCahon stated that "we did cover the area originally, and the little spot we used somehow fell off the page just before printing and we didn't notice".

References

References

  1. Vukovic, Dom. (30 November 2016). "Bye bye DOLLY: Teen magazine's print edition axed". [[ABC News (Australia).
  2. (19 June 2020). "Magazine buyer writes new story". [[Australian Financial Review]].
  3. (17 June 2020). "Bauer has left the building. What next for magazines in Australia?".
  4. (25 December 2009). "Editor who looked on the bright side of life".
  5. "Dolly". Bauer Media Group.
  6. (30 November 2016). "Dolly magazine axes its print edition after 48 years". The Sydney Morning Herald.
  7. "Dolly Factsheet". Publicitas.
  8. Vukovic, Dom. (30 November 2016). "Bye bye DOLLY: Teen magazine's print edition axed". [[ABC News (Australia).
  9. "DOLLY Magazine Covers".
  10. [http://www.news.com.au/entertainment/celebrity/meet-the-13-year-old-dolly-model-search-winner-kirsty-thatcher/story-fn9076o9-1226421477534 Dolly model search is back, with 13-year-old winner Kirsty Thatcher]
  11. Wells, Rachel. (9 November 2013). "Dolly and Cleo merger reflects magazines' failure to follow teen readers online".
  12. Wright, James. (30 April 2016). "Dr John Wright, Adventures of a Merry Medic: Improvised insemination, diet tips and Dolly Doctor".
  13. (26 November 2012). "Dear Dolly Doctor". Vice.
  14. (2018-09-29). "As Dolly Doctor, girls told me their secrets. Here's what I learnt". [[ABC News (Australia).
  15. (8 January 2015). "Dolly Doctor Goes Mobile – B&T". B&T.
  16. Wilson, Amanda. "Looking for health advice? Don't consult health magazines, try Dolly". The Conversation.
  17. (3 October 2005). "Media Watch: The dark side of Dolly (03/10/2005)". Australian Broadcasting Corporation.
  18. [http://www.smh.com.au/news/national/dolly-drops-its-knickers/2007/04/19/1176696967549.html Dolly drops its knickers], ''The Sydney Morning Herald'', 19 April 2007
  19. (4 August 2007). "Dolly: A magazine of mixed messages". The Press.
  20. link. (22 May 2007)
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