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Display stand

Shop fitting

Shop fitting

A display stand is a free-standing physical fitting/fixture in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. {{cite book

Artwork or statuary may also have a display stand to hold items securely for viewing.

Easter PoS Display.JPG|upright|A point-of-sale display assembled by a contract packager Postcard rack in Thun.jpg|upright|Display stand for postcards NPS-Fords Theatre Lincoln Museum pre-1942.tif|upright|Display stands for statues in museum

Features

From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design, the display stand embodies the use of POP advertising functions. A display of goods must be met to convey information and the sales functions of goods and should have a personal style and structure design. Important characteristics of a display stand are: appearance, solid structure, easy assembly, fast disassembly and convenient transportation. Display stands are commonly manufactured from corrugated fiberboard, fluted polypropylene (aka corrugated plastic or correx) and acrylic. Corrugated and fluted polypropylene stands can be full colour printed and supplied as flat-packs, ready for quick assembly.

References

References

  1. "Shipping and retail display pallet pack".
  2. "Pallet assembly for promotional display use and method of making same".
  3. "Display device".
  4. "Giá kệ siêu thị".
  5. "Tipping-resistant display stand".
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

advertising-techniques advertising-tools promotion-and-marketing-communications retail-store-elements packaging museum-design
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