Diaper bag

Designs without bright colors or licensed characters can be high-fashion items associated with celebrity mothers. Companies also produce diaper bags with a more rugged look, as part of a growing sector of the baby-products market designed to appeal to men. These bags often feature darker colors, more streamlined designs, and materials such as leather or waxed canvas. As more and more fathers take an active role in caring for their children, these bags provide a practical and stylish option for dads on the go.

Diaper bags are generally small enough to fit on or under a stroller or buggy. There have been fashion trends against large bags, as mothers learn to reduce the number of necessities carried.

Since the 21st-century, there has been an "explosion of styles, colors, designs, and functions." Diaper bags have helped fashion designers make their mark. Since 2005, some premium designers such as Kate Spade, Coach, and Ralph Lauren have launched expensive diaper bag designs. According to Fortune in 2006, "To gain an edge, smart manufacturers are doing whatever it takes to capture the attention (and aesthetics) of today's chic parents-to-be who are willing - sometimes even eager - to pay top dollar for products that seamlessly blend fashion and function." Luxury diaper bags continue to be sold as of 2021.