Destination NSW

Governance

Executive

The agency is managed on a daily basis by an executive team led by Steve Cox, the chief executive officer; and is structured into five divisions:

• Engagement and Development
• People and Culture
• Events
• Finance
• Consumer Marketing

Board of Management

The Chief Executive Officer reports to a Board of Management that is appointed by the Minister. The Board comprises industry representatives with relevant skills and experience in tourism and events. , the Board comprised the following individuals:

• Sally Loane, Chairman
• Anna Guillan , Deputy Chair
• Clark Webb
• Emma Hogan
• The Hon. George Souris
• Anne Loveridge
• Elizabeth Mildwater, Secretary of the Department of Creative Industries, Tourism, Hospitality and Sport

Minister

The Board of Destination NSW is responsible to the Minister for Jobs and Tourism. Ultimately, the Minister is responsible to the Parliament of New South Wales.

Alliances and sponsorships

On 23 September 2012 Sydney FC announced it had agreed a sponsorship deal with Destination NSW to promote tourism to Sydney.

Destination NSW is the strategic sponsor of the 2017 World Polo Championship hosted by the Sydney Polo Club. The event will take place in October 2017. It is tournament that will see the world's eight best nations compete for the world title in Sydney's Hawkesbury region.

Controversy

On 12 December 2022, the Australian Professional Leagues (APL), the governing body of the top professional soccer leagues in Australia, announced that they had struck a deal with Destination NSW worth A$15 million to stage the 2023, 2024 and 2025 league finals in Sydney—until that point, each final had been hosted by the competing team with the best league record, regardless of location. The move was met with universal derision and condemnation from clubs and fans, with the APL accused of selling out the sport. After a number of high-profile protests by supporters' groups and prominent individuals in the game, the decision was eventually reversed on 18 October 2023, with the APL instead agreeing to a "Unite Round" (one weekend where all matches are held in the same city) in Sydney in exchange for Destination NSW's financial support.{{cite web|url=https://www.espn.com.au/football/story/_/id/38682628/aleagues-scrap-grand-final-deal-favour-unite-round|title=A-Leagues scrap Grand Final deal in favour of 'Unite Round

References

References

1. "Steve Cox CEO, Destination NSW". SXSW.
2. "About Us". destinationnsw.com.au.
3. (January 2022). "Our Board". [[Government of New South Wales]].
4. (21 December 2021). "Parliament, Ministerial, Courts and Police".
5. "Destination NSW takes Sydney FC to the world". footballaustralia.com.au.
6. "World Polo Championship in Hawkesbury".
7. "Dates set for XI FIP World Polo Championship in Sydney in 2017 - Destination NSW".
8. "World Polo Championship Sydney 2017 - Campeonato Mundial de Polo".
9. (12 December 2022). "Why Sydney is the new home of the A-Leagues Grand Finals".
10. Hytner, Mike. (12 December 2022). "'Terrible decision': A-Leagues' move to sell off grand final rights to Sydney sparks fan anger".
11. Rugari, Vince. (12 December 2022). "'Absolute disgrace': A-League grand final move slammed by fans, owners and a Socceroo".
12. (12 December 2022). "I wanted to clear things up publicly. I may be in the video for the @aleaguemen choice to host Grand Finals in Sydney, but I do not support it.".
13. Ward, Roy. (17 December 2022). "Player injured, Melbourne derby abandoned after violent pitch invasion".
14. Lerner, Ronny. "A-League Melbourne derby descends into chaos with violent pitch invasion".
15. (18 October 2023). "A-Leagues scrap controversial Grand Final decision in favour of Unite Round".