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Deerfield Media

American television broadcast company


American television broadcast company

FieldValue
nameDeerfield Media, Inc.
logoFile:DMLogo3.jpg
typePrivate
foundation
founderStephen P. Mumblow
locationVail, Colorado
hq_location_countryU.S.
industryBroadcast media
ownerStephen P. Mumblow

Deerfield Media, Inc. is a broadcasting company and a shell corporation owned and operated by Stephen P. Mumblow. It was established on December 1, 2012, by the acquisition of several television stations connected to the Sinclair Broadcast Group. Most of its stations are part of duopolies with another Sinclair-owned station, and are operated under local marketing agreements or similar by Sinclair.

As a part of its acquisition of multiple stations from Newport Television in Cincinnati and San Antonio, Sinclair sold WSTR-TV and KMYS (MyNetworkTV and The CW affiliates respectively) to Deerfield, and also gave them an option to purchase WJTC and WPMI at a later date. Deerfield Media also acquired KBTV-TV, a Fox affiliate in Beaumont, Texas, from Nexstar Broadcasting Group, whose operations were assumed by Sinclair's KFDM. Through an option exercised by Sinclair, Deerfield also acquired WUTB, a MyNetworkTV affiliate owned by Fox Television Stations. This purchase created a triopoly between Sinclair's Fox affiliate, WBFF, and CW affiliate, WNUV (owned by Cunningham Broadcasting, and also operated under an LMA by Sinclair). Deerfield also reached a deal to acquire the license assets of WHAM-TV, an ABC affiliate in Rochester, New York, also from Newport Television, and to acquire KAME-TV, the MyNetworkTV affiliate in Reno, Nevada, from Ellis Communications on February 1, 2013, as part of Sinclair's purchase of KRXI-TV from Cox Media Group.

In April 2018, Deerfield Media moved its headquarters from New York City to Park City, Utah.

In November 2022, Deerfield Media laid off all production and office staff at its Park City, Utah location and relocated its headquarters to Vail, Colorado. In March 2025, Deerfield then laid off all production and office staff at its Vail location as it announced its intent not to renew its lease on the studios there and would shut down its station there March 28.

2021 FCC fine

On July 28, 2021, the Federal Communications Commission (FCC) issued a Forfeiture Order against Deerfield Media related to the lawsuit DirecTV, LLC v. Deerfield Media, Inc., ordering the company to pay 6 fines of $512,228 each, totaling $3,073,368. The order was the result of a lawsuit filed by DirecTV and its parent AT&T alleging that Deerfield Media, along with several other station groups whose stations are managed by Sinclair Broadcast Group, failed to negotiate for retransmission consent in good faith for its stations KBTV, KMYS, WHAM, WJTC, WPMI, and WSTR. The FCC adopted a Memorandum Opinion and Order and Notice of Apparent Liability on September 2, 2020, affirming the lawsuit allegations. The stations affected by the fines were represented in retransmission negotiations by Duane Lammers of Max Retrans.

Current stations

Stations are arranged alphabetically by state and by city of license.

City of license / marketStationChannelOwned sinceNetwork affiliationWPMI-TVWJTCKNSN-TVWHAM-TVWSTR-TVKBTV-TVKMYS
Pensacola, FL–Mobile, AL152012Roar
442012Independent
Reno, NV212013MyNetworkTV
Rochester, NY132013ABC
Cincinnati, OH642012MyNetworkTV
Port Arthur–Beaumont, TX42012Roar
Kerrville–San Antonio, TX352012Roar

Former stations

City of license / MarketStationChannelYears ownedCurrent ownership statusK34QB-DK36PL-DWUTB
Vail, CO342021–2025Defunct, license canceled in 2025
Park City, UT452017–2024Defunct, license canceled in 2024
Baltimore, MD242013–2025

K36PL (branded as Park City Television) and K34QB (branded as TV8 Vail) were operated directly by Deerfield Media with no involvement from Sinclair Broadcast Group.

References

References

  1. (19 July 2012). "Sinclair Broadcast to buy 7 TV outlets for $452.5M". MarketWatch.
  2. "Newport Sells 22 Stations For $1 Billion". TVNewsCheck.
  3. "Application For Consent To Assignment Of Broadcast Station Construction Permit Or License". [[Federal Communications Commission]].
  4. "Sinclair Makes It A Triopoly in Baltimore". TVNewsCheck.
  5. (10 December 2012). "Sinclair's Rochester dealings detailed {{!}} Radio & Television Business Report".
  6. (February 25, 2013). "Sinclair Buys Four Cox Stations". TVNewsCheck.
  7. Alder, Carolyn Webber. (16 April 2018). "Deerfield Media, owner of Park City Television, to move corporate office to Park City".
  8. (2022-11-28). "Park City Television shutting down after 35 years".
  9. Miller, Scott. (2025-03-23). "Local Vail Valley channel TV8 will shut down following its last broadcast on March 28".
  10. (2021-07-28). "Forfeiture Order". Federal Communications Commission.
  11. (2021-09-15). "FCC Proposes Forfeiture Against Eight Television Station Groups". Federal Communications Commission.
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