Dafabet

History

Dafabet was founded in November 2004, in Makati, Philippines under the subsidiary of the privately owned company AsianBGE licensed by Cagayan Economic Zone Authority (CEZA) and regulated by First Cagayan Leisure and Resorts (FCLRC). The company operated first in Asian countries then later advertised its UK presence by sponsoring football clubs such as Bournemouth, Norwich City, Aston Villa, Blackburn Rovers, Sunderland FC, Burnley FC, Everton FC and Celtic FC. The company owns a remote UK license under AsianBGE (Isle of Man) Limited, managed and regulated by The Gambling Commission in Great Britain.

Services

Dafabet offers in-play gambling for sports events such as FIFA World Cup, Barclays Premier League, National Basketball Association, US Open, and Ultimate Fighting Championship. It has a partnership with ONEworks to process customer data. Dafabet provides live streaming and broadcasting of sporting events on the internet. Its gambling platform is provided by Playtech, a software provider for Dafabet's casino online games, poker, slots and arcade games.

Dafabet offers an online affiliate programme for website owners and advertisers, who can earn commissions by referring players to Dafabet's betting platform.

Reception

eGaming Review releases an annual list of the top 50 e-gaming operators in the world and after recognizing its growth and fulfilling a set potential, Dafabet made the top-half of the list at number 21 in 2013, the first time since it launched in 2004. In 2014, eGaming Review again announced their rankings of the top 50 e-gaming operators in the world and this time around, Dafabet landed in at number 19. In 2015, Dafabet managed to maintain brand presence in Europe although it went down in e-gaming top 50 and ended at 23rd.

Sponsorships

Dafabet has partnered with athletes and commentators including footballer Alan Shearer, snooker player Jimmy White, and footballer Steve McManaman.

Among British football teams, it has partnered with Everton and West Bromwich Albion in 2012–2013; Aston Villa F.C. in 2013–2014 and 2014–2015; Celtic in 2016–2017 and five subsequent seasons; Burnley FC for 2016–2017;, Blackburn Rovers in 2016–2017 and 2017–2018, Sunderland FC for several years, ending in the 2017–2018 season; Fulham F.C for the 2018–2019 and 2019–2020 seasons; Norwich City F.C. for three seasons starting with 2019–2020; and AFC Bournemouth for two seasons starting with 2022-2023. Aston Villa, Celtic, and Fulham put Dafabet's logo on the front of the players' shirts.

In snooker, Dafabet was the principal sponsor of Players Tour Championship 2012/2013 – Finals, the 2014 World Snooker Championship, and the Masters from 2014 to 2020.

In 2015, Dafabet became the lead sponsor of eSports team Fnatic, with their logo placed on the middle of player's shirts.

In 2020, Dafabet sponsored the cricket teams Durham and Sussex and the La Liga team Cádiz CF.

In 2025, Dafabet sponsored the South African National Cricket team.

References

References

1. (2022-04-14). "Everything you need to know about the Dafabet brand".
2. "Asian BGE (Isle of Man) Limited".
3. "Affiliate Programme".
4. "The eGR Power 50 Database – a business intelligence tool for the online gambling industry". eGR Power 50.
5. (2015-11-06). "EGR Power 50 2015".
6. (22 December 2015). "Bet on Sports at Dafabet Sportsbook".
7. (31 May 2012). "Alan Shearer signs on as Asian Ambassador for Dafabet". AsianLogic Limited.
8. (28 April 2011). "Newcastle legend gambles on ambassadorial status". SportsPro Media.
9. (2015-01-30). "Jimmy White – Dafabet's 2015 Brand Ambassador".
10. (2016-01-30). "Dafabet Announces Jimmy White's Continuation as Brand Ambassadors in 2016".
11. (2016-08-19). "Former English Footballer Steve McManaman Joins Dafabet Brand Ambassadors".
12. (23 August 2012). "Everton FC sign up Dafabet as international betting partner". The Liverpool Post.
13. (22 August 2012). "Everton sign on with Dafabet". iGaming Business.
14. (17 August 2012). "News: West Brom and Everton sign on with Dafabet". Calvin Ayre.
15. (17 August 2012). "Dafabet signs Everton and WBA betting partnerships". EGR Magazine.
16. (11 June 2013). "Dafabet announced as official main club sponsor".
17. (3 August 2018). "Celtic Agrees to Five-year Extension Deal With Dafabet". Daily Record.
18. Welch, Aaron. (April 30, 2016). "Dafabet Inks the Most Iconic Sponsorship Deal with Celtic".
19. (2 May 2016). "Biggest ever shirt sponsorship deal in Scottish football history".
20. (15 June 2016). "Clarets announce record shirt sponsorship deal". Burnley Express.
21. Welch, Aaron. (June 15, 2016). "Dafabet Closes Multi-million-pound Sponsorship Deal with Burnley FC".
22. Welch, Aaron. (July 6, 2016). "Dafabet Extends Partnership with Sunderland FC".
23. (July 5, 2018). "The wait is (almost) finally over - Sunderland to unveil new home strip & Sponsor on Monday".
24. Friend, Nick. (11 July 2018). "Dafabet Announces Partnership with Fulham FC".
25. (1 July 2019). "City announce record breaking front of shirt partnership with Dafabet".
26. Jones, Rory. (27 June 2022). "Bournemouth mark Premier League return with Dafabet main sponsorship deal".
27. "Dafabet Sponsor PTC Grand Finals".
28. "PTC finals cue up major sponsor". Galway Independent.
29. "Maguire Is Lisbon Lion".
30. "Dafabet named new Masters sponsor".
31. "Dafabet Masters".
32. (1 October 2015). "Dafabet ink partnership with pro eSports organization Fnatic".
33. (10 October 2015). "Fnatic Inks Dafabet Deal".
34. (15 July 2020). "Dafabet furthers cricket sponsorships with two new deals". Insider Sports.
35. (10 August 2020). "Dafabet Announces Deal with Cádiz CF".