Crystal Clear (bottled water brand)

History

Solerex Water Technologies Inc., formerly part of a hotel interior design company since 1986, established itself as a separate organization in 1990. Since its inception it began focusing on marketing its bottled water brand "Crystal Clear."

Crystal Clear proved to be successful utilizing reverse osmosis for water purification. It began expanding as a water refilling station franchise in 1997 and grew to be the second most extensive water refilling station network in the Philippines. Growing to over 2,500 franchise stores and expanding to reach other markets in Indonesia and Malaysia.

In September 2012, Solerex Water Technologies tied up with Sierra Leone company Peninsular Innovative Group to launch a Crystal Clear Water location in Freetown.

References

References

1. (October 18, 2011). "Crystal Clear joins fun run for breastfeeders". The Philippine Star.
2. Dumlao, Trina Arceo. (26 March 2004). "Franchise Excellence Awards, Rewarding those who sell their products well". Philippine Daily Inquirer.
3. (15 June 2003). "Water is big business even during dry times". Philippine Daily Inquirer.
4. (21 November 2011). "Kiwi finds business inspiration in Phl". The Philippine Star.
5. JALLOH, SALLIEU TEJAN. (19 September 2012}}{{Dead link). "SOLEREX-PENINSULAR VENTURES LAUNCHES CRYSTAL CLEAR WATER FACILITY IN SIERRA LEONE". The Torchlight.
6. Saffa, Victoria. (July 2020). "New water technology storms Sierra Leone". Concord Times}}{{Dead link.