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Counter display unit

A counter display unit (CDU) is a retail display unit normally placed on a shop counter to encourage consumer impulse purchases.

Description

These types of display stands are principally fabricated from printed corrugated board, acrylic, sheet metal, steel wire, vacuum formed plastic and wood or indeed a combination of more than one of these materials. Choice of material is often dictated by the length of time the display unit will be in store. Printed corrugated board is more suited to short-term promotional CDUs due to its relatively low cost and durability of the material, whereas acrylic, metal, wood, etc. are more suitable for longer-term CDU's due to greater durability of those materials.

History

CDUs have been used in one form or another since at least the 18th century. Over the years, a variety of patents being granted for different designs.

References

References

  1. {{patent. US. D173889. Counter Display Unit - Lon L. Wallace, N.Y. - 18 Jan 1955
  2. {{patent. US. 2851237. Counter Display Unit - Charles D. Welshenbach, Ohio - 9 Sep 1958
  3. {{patent. US. D250414. Counter Display Unit for Cosmetics - Fred Richman & Jerry Hammer, N.Y. - 5 Dec 1978
  4. {{patent. US. D286110. Counter Display Unit - Thomas Carvel, N.Y. - 14 Oct 1986
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

merchandising retail-store-elements retail-display
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