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Corporate pathos

Corporate pathos is public relations jargon for the employment of emotional engagement techniques to help alter adverse public attitudes to a corporation.

In general, pathos refers to the use of an emotional appeal. The term "corporate pathos" describes the use of emotional arguments alongside rational explanations for organizations to convince audiences of their given position. The corporate pathos technique is used by businesses facing a crisis and an angry public.

References

References

  1. [https://archive.today/20120708104945/http://emeraldinsight.com/Insight/viewContainer.do;jsessionid=2C8AD14CE4A692DD7D030F2B537EBDEC?containerType=JOURNAL&containerId=22591 Journal of Communication Management]
  2. link. (2007-10-14)
  3. [http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1637541 'Corporate pathos': new approaches to quell hostile publics]
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This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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