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Chief digital officer

Highest-ranking officer over digital operations

Summary

Highest-ranking officer over digital operations

A chief digital officer (CDO) or a chief digital information officer (CDIO) is an individual who helps a company, a government organization or a city drive growth by converting traditional "analog" businesses to digital ones using the potential of modern online technologies and data (i.e., digital transformation), and at times oversees operations in the rapidly changing digital sectors like mobile applications, social media and related applications, virtual goods, as well as web-based information management and marketing.

Responsibilities

The responsibilities of an organization's CDO are varied and still evolving as the future of a CIO for digital businesses. The CDO is not only a digital expert, but may also be a seasoned general manager. As the role frequently is transformational, CDOs generally are responsible for the adoption of digital technologies across a business. As with most senior executive titles, the responsibilities are set by the organization's board of directors or other authority, depending on the organization's legal structure. The CDO is responsible not just for digital consumer experiences across all business touchpoints, but also for the whole process of digital transformation.

Role prevalence

According to a study by Gartner, a predicted 25% of businesses will have created and filled the chief digital officer title by 2015. Research by PwC in 2020 indicates that 21% of large public enterprises had created such a role by 2020, with growth decelerating.

References

References

  1. (2020-05-12). "Introduction to Social Media and Digital Marketing: Chief Digital Officer".
  2. (2012-10-22). "'Chief Digital Officer' is the next hot executive title, says Gartner". Betanews.com.
  3. "What Does A CDO Do Anyway?". Mediabistro.com.
  4. (15 January 2015). "The Chief Digital Officer Handbook". Buckingham.
  5. Obwegeser, Nikolaus. (14 May 2019). "How to Choose the Right Digital Leader for Your Company". MIT Sloan Management Review.
  6. (2012-11-18). "Why CIOs May Morph Into the Chief Digital Officer". blogs.wsj.com.
  7. [https://www.betanews.com/2013/11/25/digital-transforms-modern-businesses-and-delivers-a-global-360-degree-vision/ "Digital: transforms modern businesses and delivers a global 360 degree vision"]. Betanews.com.
  8. [https://www.amazon.co.uk/Digital-Transformation-Expertise-Mark-Baker/dp/1500469998/ "Digital Transformation"].
  9. (2012-10-22). "Gartner: Do you have a Chief Digital Officer? You're gonna need one". Networkworld.com.
  10. (12 February 2020). "From dazzling to departed - why Chief Digital Officers are doomed to fail".
  11. Acker, Pierre Péladeau and Olaf. "Have we reached "peak" chief digital officer?".
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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