Cassette single

History

The debut single "C·30 C·60 C·90 Go" from Bow Wow Wow (catalogue number TCEMI 5088) was the first cassette single released worldwide, issued by EMI in the United Kingdom in 1980. "Vacation", which contained two songs available on both sides of the tape.

Initially, the cassette single was supplied containing two or three versions of the primary single, sometimes also together with a B-side song. Typically, between 4 and 20 minutes of music were available on the early cassette singles, though later offerings would be available with five or six different versions of songs.

The British independent record label ZTT Records made good use of the cassette single format by 1984, with singles by Frankie Goes to Hollywood, Art of Noise and Propaganda being issued in unique versions on compact cassette.

American record companies began releasing cassette singles on a large scale in 1987, when vinyl record album sales were declining in favour of cassette recordings; the cassette single was meant to replace the 7-inch 45-rpm record in a similar way.

The cassette single format was used as a promotion in the 1990s, with The Walt Disney Company giving a "cassingle" to attendees of Hercules promotional events.

Packaging

Originally, most cassette singles were released in a thick paper sleeve that slipped over the outside of the cassette, called an O case or an O-card. This was then usually shrink wrapped in cellophane plastic. Some singles contained one song on each side, much as 7-inch 45-rpm records had done, but others repeated the songs on both sides. In some markets, cassette singles generally used the same packaging as standard cassettes, a rigid plastic box with a folded paper inlay insert (known as a J-card).

As the cassette maxi single or extended play (EP) was released,

Popularity

In the U.S., cassette singles were the most popular single format from 1989 to 1996, overtaking vinyl singles in the former year and being overtaken by CD singles in 1997. In 1989, Roxette's "Listen to Your Heart" became the first Billboard Hot 100 number-one single to only be commercially available as a cassette single, and many other singles released up to the mid 1990s were only available to purchase on this format in the U.S. Cassette singles were completely phased out in most countries by the mid 2000s. In October 2012, American alternative metal band Deftones released "Leathers," the lead single from their album Koi No Yokan, as a cassette single. In April 2013, psychedelic rock band MGMT released the first single from their third album as a cassette single, and October 2014 saw the cassette single "Great Big Happy Green Moonface" from Polaris, the band's first release in fifteen years. In 2020, Lady Gaga released cassette singles for her songs "Stupid Love" and "Rain on Me" from the album Chromatica becoming her first single releases on the format.

References

References

1. Johnson, Bobbie. (19 October 2006). "CDs, downloads ... and now band launches the memory-stick single". [[The Guardian]] – Guardian News & Media Limited.
2. Geoff Mayfield. (19 July 1986). "Billboard – Retailers boost cassette singles – a new format encores as vinyl fades". [[Billboard (magazine).
3. Pareles, Jon. (2 September 1987). "Cassette singles: new 45's". [[The New York Times]] – The New York Times Company.
4. Joel Whitburn. (2003). "Joel Whitburn's Top Pop Singles 1955–2002". [[University of Michigan]] / [[Record Research]].
5. "U.S. Music Revenue Database - RIAA".