Surf Wiki
Save to docs
general/community-organizing

From Surf Wiki (app.surf) — the open knowledge base

Cash mob

Group of people assembling at a business to make purchases

Group of people assembling at a business to make purchases

A cash mob is a group of people who assemble at a local business to make purchases. The purpose of these mobs is to support both the local businesses and the overall community. They may also serve a secondary purpose in providing social opportunities. They are a form of flash mob, and are inspired by them. The cash mob is related to the carrotmob, which supports companies for ethical, mainly pro-environmental actions.

Cash mobs also sometimes mobilize to raise money for a cause, as in the case of the cash mob that descended on a Planned Parenthood in Portland, Maine in October 2012, raising $2,000 in minutes.

History

As reported by Public Radio International, the idea of a cash mob was first started by Chris Smith, a blogger and engineer from Buffalo, New York, in August 2011 at a wine shop in Buffalo. He organized more than 100 people to purchase items from City Wine Merchant on August 5. Smith described the mobs as a "reverse Groupon" that are meant to make a "chance for business owners to begin building a longer-term relationship with customers".

A group of people living in Cleveland, claim to be the originators of the term and event. Their first cash mob event was started on November 16, 2011 where they gathered around 40 people to shop at a local bookstore. After the event, the group started a blog to popularize the idea, leading to other cash mobs being started in other cities. The group from Cleveland has stated that, after the idea of cash mobs began being picked up by Occupy Wall Street groups, cash mobs are not meant to be "a political or social organization ... or meant to be an answer to economic crisis."

After the concept was started in general, the popularity of cash mobs began spreading through sites like Facebook and Twitter, eventually leading to cash mobs being formed in more than 32 states and in Canada. Local radio stations have also seen extensive use by cash mob organizers to inform others.

One of the earliest cash mob blogs created a list of "Mob Rules" that advised how other cash mobs should be coordinated. These rules included "choosing stores that are locally owned ... getting approval from the store's owners and setting a $20 spending commitment for mobbers." Other rules include having the mob gathering near a local bar or restaurant that the group can attend after the shopping event.

Locations

Cash mob groups have been started in a number of different cities:

  • Adrian, Ohio
  • Ann Arbor, Michigan
  • Arcata, California
  • Atlanta
  • Austin, Texas
  • Bellport, New York
  • Blacksburg, Virginia
  • Buffalo, New York
  • Carbondale, Colorado
  • Charlottesville, Virginia{{cite news|title=Cash Mob coming to Charlottesville
  • Chilliwack, British Columbia
  • Cleveland Heights, Ohio
  • Colleyville, Texas
  • Coldwater, Michigan
  • Columbia, South Carolina
  • Detroit
  • Eugene, Oregon
  • Elmira, New York
  • Elyria, Ohio
  • Fort Myers, Florida
  • Folsom, California
  • Fort Smith, Arkansas
  • Franklin, North Carolina
  • Gaylord, Michigan
  • Halifax, Nova Scotia
  • Hamilton Township (Mercer), New Jersey
  • Hampton, New York
  • Hayward, California
  • Hutchinson, Kansas
  • Independence, Ohio
  • Ithaca, New York
  • Kansas City, Missouri
  • Kingwood, Texas
  • Knoxville, Tennessee
  • Lompoc, California
  • Levittown, New York
  • Long Beach, California
  • Loveland, Colorado
  • Mansfield, Texas
  • Montpelier, Vermont
  • Muskegon, Michigan
  • Norman, Oklahoma
  • Oakland, California
  • Ohio City, Ohio
  • Richmond, Virginia
  • San Antonio, Texas
  • San Diego
  • Scranton, Pennsylvania
  • Spring Arbor, Michigan
  • Topeka, Kansas
  • Tremont, Ohio
  • Warwick, Rhode Island
  • Wilmington, North Carolina
  • Windsor, Ontario
  • Sarnia, Ontario
  • St. Albert, Alberta

The Chamber of Commerce in Huntington, New York has supported the creation of a cash mob, forming it into a "monthly event to help support local businesses and bring attention to the area as a retail destination." Chamber members said that, after the first location, the future ones will be chosen via a lottery and that participants will "receive 20 percent discounts, and refreshments will be served," but are expected to spend more than $20.

The Cash Mob in St. Albert, Alberta, Canada, is organized by Heidi Fedoruk from Leading Edge Physiotherapy and has been running since September 2012. They have mobbed 33 local businesses, averaging 60 mobbers per evening, with a high of 122. She has been keeping statistics and they have created a stimulus of over $100,000 infused into the local economy, twenty dollars at a time. One business saw $3400 sales in one hour, which they had never done before in a week. The St. Albert Cash Mob is frequently featured in the local newspapers https://web.archive.org/web/20140827154824/http://www.stalbertleader.com/cashmob/ as well as television including this link to https://archive.today/20140904124200/http://edmonton.ctvnews.ca/video?clipId=382812&playlistId=1.1872088&binId=1.1203428&playlistPageNum=1

In Levittown, New York a cash mob for a local stationery store owner was made into a short documentary, Cash Mob for Avi, and was selected into the Big Apple Film Festival in 2014.

References

References

  1. McIntyre, Michael K.. (13 November 2011). "'Cash mobs' replace 'flash mobs' using fistfuls of dollars: Michael K. McIntyre's Tipoff". Cleveland.com.
  2. (2011). "Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research". Journal of Consumer Policy.
  3. (19 October 2012). "'Cash mobs' throw support, money behind Planned Parenthood".
  4. Harold McNeil. (August 6, 2011). "Buffalo Cash Mob helps local wine shop". [[The Buffalo News]].
  5. Staff writer. (February 13, 2012). "'Cash Mob' Helps Lompoc Flower Business Bloom". Pizza Magazine Quarterly.
  6. Staff writer. (February 23, 2012). "'Cash Mobs' profit locally owned stores". [[Public Radio International]].
  7. Emily Maltby. (December 27, 2011). "'Cash Mobs' Help Ignite Buy-Local Effort". [[The Wall Street Journal]].
  8. Mary Beth Quirk. (February 24, 2012). "Cash Mobs Are Way Better At Helping Boost Local Businesses Than Flash Mobs". [[The Consumerist]].
  9. [http://cashmobs.wordpress.com/rules-2/ Mob Rules], Wordpress; accessed 2012.03.01.
  10. Giselle Smith. (February 16, 2012). "'Cash mobs' target local businesses". [[MSN]].
  11. Patricia Orsini. (February 24, 2012). "With a Tweet, Cash Mobs Rescue Local Businesses". [[CNBC]].
  12. Dick Berry. (February 12, 2012). "Cash mob encourages people to visit landmark Adrian business". [[WTOL]].
  13. Craig Johnson. (February 27, 2012). "'Cash mobs' coming to a store near you!". [[HLNtv.com]].
  14. Jennifer McFadden. (January 30, 2013). "'Cash mob' boosts local businesses". [[Times-Standard]].
  15. Jennifer Leslie. (February 26, 2012). ""Cash Mob" draws big crowd to support crime victims". [[WXIA-TV]].
  16. Erin Geismar. (January 31, 2012). "Bellport cash mob is huge success". [[Newsday]].
  17. Dawn Jefferies. (February 22, 2012). "Blacksburg to hold 'Cash Mob'". [[WSLS]].
  18. Penny Parker. (February 7, 2012). "Parker: Cash Mob mentality helping Carbondale businesses". [[The Denver Post]].
  19. http://www.facebook.com/CashModChilliwack {{User-generated source. (March 2022)
  20. Brian Byrne. (February 10, 2012). "'Cash mob' hits Cleveland Heights' Big Fun". [[The Plain Dealer]].
  21. Dan Bennnet. (2015). "Colleyville Cash Mobs". colleyville.com.
  22. Kevin North. (2013). "MyColdwater.com Cash Mobs". MyColdwater.com.
  23. Jonathan Oosting. (February 9, 2012). "Detroit Cash Mob to shop during day, after work at Inside Detroit". [[MLive]].
  24. Chris Curtis. (March 17, 2012). "Cash Mob Craze Hits Eugene". [[KEZI]].
  25. Renata Stiehl. (February 15, 2012). "Cash Mob Targets Elmira Restaurant". [[WENY-TV]].
  26. Jason Henry. (February 12, 2012). "Hardware store gets boost from cash mob". [[The Morning Journal]].
  27. http://www.facebook.com/FMcashmob {{User-generated source. (March 2022)
  28. Staff writer. (February 25, 2012). "'Cash Mob' Invades Folsom Restaurant". [[KOVR]].
  29. Chad Hunter. (April 7, 2012). "Store 'Mobbing' Not The Last, Group Says". Times Record.
  30. Teresa S. Tabor. (December 6, 2012). "Successful venture deserves local support". Macon News.
  31. Christopher Gibson. (November 5, 2016). "Rotary Cash Mob".
  32. (April 25, 2012). "'Cash mob' to help Halifax barber". [[CBC News]].
  33. Daniel Keelan. (March 15, 2012). "Hamilton Township, NJ".
  34. Nicole B. Brewer. (May 4, 2012). "Cash Mob East End Plans A Hit In Sag Harbor". Hamptons.com.
  35. [http://www.mercurynews.com/top-stories/ci_22075342/hayward-councilman-organizes-cash-mob-bolster-local-business "Hayward councilman organizes cash mob to bolster local business", ''San Jose Mercury News'', November 27, 2012]
  36. Kathy Hanks. (March 4, 2012). "Boosting local business is aim of national movement".
  37. Dan Jovic. (February 23, 2012). "Fox 8 Cash Mob Set for Feb. 29 at Brielle's Coffee and Tea House". [[WJW (TV).
  38. Tamara Lindstrom. (March 12, 2012). "Cash Mob Aids Vandalized Store". [[Your News Now]].
  39. Diane Stafford. (January 17, 2012). "Cash Mob debut brings shoppers to locally owned retailers".
  40. Stefanie Thomas. (February 10, 2012). "Kingwood Cash Mob debuts at area laundromat in support of small, local businesses". [[Humble Observer]].
  41. Jennifer Meckles. (February 1, 2012). "Emery's 5 & 10 report steady Saturday business". [[WBIR]].
  42. Daniel Offner. (July 8, 2014). "Levittown Loves Avi".
  43. Karen Robes Meeks. (March 15, 2012). "The Bottom Line: Harnessing flash mobs to help local businesses".
  44. Shelley Widhalm. (March 31, 2012). "Cash Mob Targets Loveland Businesses".
  45. "Historic Mansfield Cash Mob".
  46. link
  47. Amy David. (February 21, 2012). "Cash mob hits Richmond". Richmond Biz Sense.
  48. Ron Jay. (March 4, 2012). "San Antonio Cash Mob on the Horizon".
  49. [[Beth Accomando]] and Maureen Cavanaugh. (February 13, 2012). "Cash Mob Returns To San Diego". [[KPBS (TV).
  50. Renie Workman. (February 20, 2012). "Cash Mob Hits Pizza Place". [[WNEP]].
  51. Lonnie Huhman. (February 25, 2012). "'Cash mob' idea at Spring Arbor Lumber results in 200 percent increase in sales". [[MLive]].
  52. Phil Anderson /url=http://cjonline.com/life/religion/2012-08-17/churchs-cash-mob-keeps-topeka-registers-ringing/. (August 17, 2012). "Church's cash mob keeps Topeka's register ringing". The Topeka Capital-Journal.
  53. Dave Stancliff. (February 26, 2012). "As It Stands: Cash mobs: Reprieves for struggling Mom & Pop businesses". [[Times-Standard]].
  54. (February 25, 2012). "'Cash mob' boosts business at downtown shop". [[WECT]].
  55. "Cash mob coming to Windsor". [[CBC.ca]].
  56. Cathy Dobson. (April 18, 2012). "A flash of cash". [[Sarnia Observer]].
  57. "Cash Mob St. Albert — St. Albert Leader".
  58. Carl Corry. (February 13, 2012). "Huntington chamber to hold cash mob Thursday". [[Newsday]].
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

community-organizing 2010s-fads-and-trends flash-mob consumer-behaviour sales-and-clearances retail-processes-and-techniques
Want to explore this topic further?

Ask Mako anything about Cash mob — get instant answers, deeper analysis, and related topics.

Research with Mako

Free with your Surf account

Content sourced from Wikipedia, available under CC BY-SA 4.0.

This content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.

Report