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Captatio benevolentiae

Rhetorical technique

Summary

Rhetorical technique

Captatio benevolentiae (Latin for "winning of goodwill") is a rhetorical technique aimed to capture the goodwill of the audience at the beginning of a speech or appeal. It was practiced by Roman orators, with Cicero considering it one of the pillars of oratory.

Examples

For example, Roman historian Livy (Titus Livius) begins his prologue with a description of his own insignificance against the importance of the Roman people and history of Rome. By preaching his own humility, and especially by comparing himself to the much greater importance of the Roman people (his audience), he hopes to gain their favor at the start of his work.

The opening words of St. Paul's speech addressed to King Herod Agrippa II and his sister Berenice, in Acts 26:2-3, have been described as "a standard captatio benevolentiae".

During the Middle Ages, it was used in court cases to gain the judge's favor, with lavish praise of the judge's wisdom considered most effective by Guillaume Durand. In parallel, the techniques of the captatio benevolentiae began to be used in the prologues of chivalric romance novels, addressing the readers and trying to have them view the work favourably.

References

References

  1. Calboli Montefusco, Lucia. (2006). "Brill's New Pauly Online". Brill Online.
  2. "The role of captatio benevolentiae in the interaction between the speaker and his audience in Antiquity and today".
  3. Alexander, L., ''62. Acts'', in Barton, J. and Muddiman, J. (2001), [https://b-ok.org/dl/946961/8f5f43 The Oxford Bible Commentary] {{Webarchive. link. (2017-11-22 , p. 1058)
  4. Brundage, James A.. (2008). "The Medieval Origins of the Legal Profession". University of Chicago Press.
  5. Schomanek, Florian. (2011). "Captatio Benevolentiae". GRIN.
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

latin-literary-phrases latin-legal-terminology rhetorical-techniques
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