Candie's

History

Candie's was originally a Charles Cole line of high-heeled wood-bottom shoes from El Greco Inc. The brand shot to fame partly due to Olivia Newton John wearing a pair of Candie's in the final scene of Grease, following which, one of every four women in the United States owned a pair of Candie's by the mid-1980s.

In 1986, Pentland Group acquired El Greco. Pentland sold Candie's to Charles Cole's son Neil in 1991. Candie's Inc. (later renamed Iconix Brand Group) acquired the Candie's brand in 1993. Candie's has also sold juniors' jewelry and apparel. The brand also commercialized two fragrances: Candie's Heartbreaker Perfume Collection and Candie's Luxe Eau de Toilette Perfume Spray. The brand has also added curtains and girls' clothing and apparel.

In June 2001, Candie's launched a non-profit foundation called The Candie's Foundation. The foundation's mission is to fight teenage pregnancy.

Since 2005, Kohl's Department Stores has had exclusive rights to the Candie's brand in all departments except shoes. As of 2020, Kohl's Department Stores stopped carrying the Candie's brand.

Endorsements

Several artists have signed endorsements with Candie's. Some of them are Sarah Hyland, Fifth Harmony, Bella Thorne (the previous spokesperson in 2015 and 2014) while Carly Rae Jepsen, Lea Michele, Vanessa Hudgens, Britney Spears, Dixie Chicks, Hayden Panettiere, Alyssa Milano, Fergie, Lil' Kim, Ashlee Simpson, Hilary Duff, Kelly Clarkson, Jenny McCarthy, Brandy, Vanessa Carlton, Ashanti, and Destiny's Child have also represented the brand.

References

References

1. "Candies Inc. Company History". Company-Histories.com.
2. [https://www.kohls.com/search.jsp?submit-search=web-ta-keyword-cat&search=candies&kls_sbp=23399421963683071729203729121476817628 Candie's line] on Kohl's store, 17 Aug 2020
3. Marie, Williams. "Candie’s High Heels were all the rage back in the 70’s".
4. "Candies".
5. "Candie’s, Inc.".
6. "The Candie's Foundation". Candiesfoundation.org.
7. "Celebs Join Hilary Duff to Promote Kohl's Candie's Line". AdRants.
8. (14 July 2005). "Candie's, Kohl's Launch Duff Campaign, Sweeps". Chief Marketer.
9. "Kohl's is removing Jennifer Lopez and 7 other brands from its stores". today.com.
10. [https://www.allure.com/story/sarah-hyland-candies-mermaid-jeans Sarah Hyland debuts new Candie's campaign], 19 June 2017
11. (18 July 2014). "Bella Thorne Stars in Candie's Commercial: Behind the Scenes Video". Us Weekly.
12. (2012-01-12). "Glee's Lea Michele Is a Candie's Girl! Stylish Star Named New Spokeswoman". [[E! Online]].
13. (February 20, 2008). "Candie's Unveils 'Heroes' Star Hayden Panettiere as its New Spokesperson". ABC7 Chicago.