C3 Presents

History

C3 was founded by Charles Attal, Charlie Jones and Charlie Walker in 2007(2) and headquartered in Austin, TX. Before founding C3, Attal and Jones worked at Capital Sports & Entertainment, which produced the Austin City Limits Music Festival and, in 2005, licensed and revived the Lollapalooza Festival as a permanent event in Chicago’s Grant Park. Walker joined them in 2007 after leaving Live Nation, and together the three established C3 Presents as a new company, distinct from Capital Sports & Entertainment, which then assumed production of both the Austin City Limits Music Festival and Lollapalooza.

In the fall of 2014, Live Nation began talks to purchase a 51% stake in the Austin company’s events production and promotions businesses. At the time, C3 was the largest independent concert promoter in the world. The deal was completed in December of that year.

In 2018, C3 Presents and parent company Live Nation entered into a partnership with the Oak View Group to develop a 15,000 seat arena on the campus of the University of Texas at Austin. The Moody Center opened in May 2022 and is the home of UT basketball as well as music and entertainment events booked by C3.

The company purchased the historic blues venue Stubb's in 2022

Festivals & Events

C3 Presents produces annual festivals that include Lollapalooza (globally), Austin City Limits Music Festival, Bonnaroo Music & Arts Festival, Governors Ball,  Two Step Inn, Innings Festival, Sea.Hear.Now, Shaky Knees Festival, Oceans Calling Festival, Railbird Festival and many more.

C3 also books and promotes over 1,000 shows nationwide in venues including Stubb's BBQ (sole promoter) and the Moody Amphitheater in Austin, Emo's (C3 owned and operated) and Historic Scoot Inn (C3 owned and operated). The company partnered with the Waterloo Greenway Conservancy to book shows in the Moody Amphitheater in Austin's Waterloo Park.

Community Involvement

In 2023, C3 Presents became an official partner of the music business program at Huston–Tillotson University and provided scholarship funds as the program launched. The company provides financial support for the SIMS Foundation, a non-profit that provides mental health and addiction recovery services to the Austin music community and directs surplus food supplies from events to local organizations fighting hunger.

The company also contributes a portion of proceeds from the annual Austin City Limits Festival to the Austin Parks Foundation, a contribution that totaled $8.1 million in 2023.

In 2021, the company created the Lollapalooza Arts Education Fund, creating a $2.2 million fund to support arts education in Chicago Public Schools. Funds are to be distributed to schools between 2021 and 2026,

Artist management

In addition to promotion and production, C3 Presents also has an artist management division operating in New York City, Los Angeles, Denver, and Austin. The company also maintains its own freestanding radio promotion, film/TV, digital, and creative staffs.

References

References

1. [https://www.c3presents.com/ C3 Presents]
2. Borba, Ryan. (October 7, 2022). "VNC Keynote With C3 Presents: 'Best Year Ever' - VenuesNow".
3. "Live Nation Completes Deal for C3 Presents".
4. Whittaker, Richard. (October 8, 2010). "Big Dogs, Young Rebels, and Aging Giants".
5. "Lollapalooza and Its Promoters Rise on the Stage of Chicago (Published 2010)".
6. mcorcoran. (2014-12-23). "Charlie Company: The Roots of C3 {{!}} MichaelCorcoran.net".
7. Staff, Billboard. (2007-01-22). "Walker Exits Live Nation, Teams With Attal, Jones".
8. Brandle, Lars. (2014-12-22). "Live Nation Completes Deal for C3 Presents".
9. "Charles Attal Discusses C3/Live Nation Deal".
10. (2014-12-19). "Live Nation acquires controlling interest in Lollapalooza/ACL promoter C3 Presents".
11. (2021-07-27). "Final beam on Moody Center to be placed during ceremony Tuesday".
12. Huang, Christina. "Moody Center makes debut".
13. Breed, Eleanor. (2022-04-19). "Multi-Purpose Moody Center Opens".
14. Willman, Chris. (2022-02-16). "Revered Austin Venue Stubb's Acquired by Live Nation and C3 Presents".
15. Sisario, Ben. (2010-08-06). "Lollapalooza and Its Promoters Rise on the Stage of Chicago". The New York Times.
16. Pullum, Tyler. "History of Austin City Limits Music Festival".
17. Sisario, Ben. (2015-04-28). "Live Nation Takes Control of Bonnaroo Festival". The New York Times.
18. Daniels, Colin. (2024-07-16). "How Governors Ball Makes Magic for Fans and Brands".
19. Freeman, Doug. (April 17, 2023). "At Two Step Inn, a New Brand of Country Finds Its Central Texas Audience".
20. "The Arizona Republic Subscription Offers, Specials, and Discounts".
21. Jordan, Chris. "10 possible headliners for Sea Hear Now 2025 in Asbury Park".
22. (2024-11-27). "Shaky Knees Moves To Atlanta's Piedmont Park Sept. 19-21 - Pollstar News".
23. "Oceans Calling Festival {{!}} Sep 26 - 28, 2025 {{!}} Ocean City, MD".
24. (2023-12-05). "Chris Stapleton And Noah Kahan To Headline Railbird Music Festival 2024".
25. (4 February 2020). "C3 Presents, Live Nation join Waterloo Greenway as partners in new downtown amphitheater".
26. Parker, Bryan C.. (2024-01-03). "Industry Giants C3 Presents and SXSW Are Backing a Collegiate Music Business Program".
27. Santos, Stacy Simons. (2024-02-21). "Musically Fed Partners With C3 Presents For The Innings And Extra Innings Festival".
28. insightmgt. (2024-09-10). "Musically Fed Partners with C3 Presents for Inaugural South Star Festival Food Rescue".
29. (2024-12-03). "SIMS Foundation receives funding to go toward 'Restore the Rhythm' campaign".
30. Staff, A. O. L.. (2024-05-14). "ACL Fest 2023 pumped nearly half a billion dollars into Austin economy, report says".
31. AustinParksFoundation. (2008-09-09). "C3 Presents Gives APF $2.5M for Zilker Soccer Field Improvements".
32. "Lollapalooza Organizers Donating $2.2M to Expand Arts Education in CPS".