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Budget Rent a Car
American car rental brand
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American car rental brand
| Field | Value |
|---|---|
| name | Budget Rent a Car System, Inc. |
| logo | Budget logo.svg |
| logo_alt | Budget logo |
| image | Smart fortwo front 3jun2006.JPG |
| image_alt | Smart Fortwo rental from Budget |
| image_caption | Smart Fortwo rental from Budget |
| type | Subsidiary |
| foundation | , in Los Angeles |
| founders | Morris Mirkin |
| Jules Lederer | |
| hq_location_city | Parsippany, New Jersey |
| hq_location_country | United States |
| num_locations | 3,925 |
| num_locations_year | 2019 |
| revenue | |
| revenue_year | 2019 |
| industry | Car rental |
| parent | Avis Budget Group |
| homepage | |
| footnotes |
Jules Lederer
Budget Rent a Car System, Inc. is an American car rental company that was founded in 1958 in Los Angeles, California by Morris Mirkin. Budget is a subsidiary of the Avis Budget Group, with its operations headquartered in Parsippany, New Jersey.
History
With its original fleet of 10 cars, the company lived up to the 'Budget' name by undercutting the daily and per mile rental rates of the established airport based car rental companies. Mirkin was joined in 1959 by Julius Lederer and together, they built the company internationally. In 1960, the headquarters moved to Chicago, Illinois and the rental fleet expanded with franchised and wholly owned rental outlets.
The company was eventually acquired by Transamerica Corporation, and then sold in 1986 in a leveraged buyout by Gibbons, Green and van Amerongen Ltd., along with management (led by CEO Clifton E. Haley) and selected investors. The company made its first public stock offering in 1987.
Team Rental Group purchased the public company in 1997 and took the name Budget Group. In 2002, Budget filed for bankruptcy and was later sold to the Cendant Corporation, which also owned Avis. In September 2006, Cendant Corporation separated into four independent companies. The real estate division became Realogy, Inc., its hospitality services division became Wyndham Worldwide, and the travel distribution services division became Travelport, Inc., an affiliate of The Blackstone Group. In 2006, following the Travelport sale, Cendant, now composed solely of its vehicle rental services businesses, renamed itself Avis Budget Group.
Locations
Worldwide, as of 2019, 2,275 locations are company owned, and 1,650 are licensees; 1,925 offices are located in the Americas, and 2,000 are located internationally.
Celebrity spokespersons
Beginning in April 2011, television actress Wendie Malick of Hot in Cleveland became the spokesperson in a series of television and online ads that offer special, limited-time, discount offers.
References
References
- (20 February 2020). "SEC Filings: 10-K 2019". Avis Budget Group.
- "Budget Rent a Car". [[Answers.com]].
- "Customer Care". Budget Rent a Car.
- "The Avis Budget Timeline". The Avis Budget Group.
- "Cendant cutting hotels, strikes deal for Budget". tribunedigital-chicagotribune.
- (18 April 2011). "Budget Launches New Advertising Campaign". Budget Rent a Car.
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