Brutus (magazine)

History

Brutus launched in May 1980. The magazine's logo was designed by art director Seiichi Horiuchi, who also designed the logos for sister publications Popeye, an an, and Olive. The logo directly references Popeye's nemesis Brutus from E. C. Segar's King Features comic, with letterforms terminating in broken lines that resemble the character's spiked beard.

In 1998, a design and architecture-focused special edition called Casa Brutus was launched, which became a standalone monthly publication in 2000.

Publication

Brutus is published by Tokyo-based Magazine House. The magazine was initially published monthly, then biweekly, and is now bimonthly. Sister publications include an an, Popeye, Casa Brutus, and Olive.

Reception

Brutus had a circulation of 88,543 , targeting trend-conscious males aged 20 to 50. A 1991 Associated Press article described it as popular. One of its former editors-in-chief is Kazuhiro Saito.

In 2013, the magazine and Popeye received the Best Magazine Award.

References

References

1. Bratt, L. Erik. (13 May 1992). "Clear Sailing for Some". The San Diego Union-Tribune.
2. Holley, David. (27 March 1995). "Japanese Guru". Los Angeles Times.
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4. Moeran, Brian. (1996). "A Japanese Advertising Agency: An Anthropology of Media and Markets". University of Hawaii Press.
5. (7 April 2016). "A Guide to the Bold and Vibrant Japanese Magazines That Matter". Typorn.
6. (5 May 2022). "Brutus, May 1, 1984". People's Graphic Design Archive.
7. (2 January 2013). "''Casa Brutus'' Magazine Questionnaire: Editor in Chief Ko Matsubara". Designboom.
8. (2002). "The Far East and Australasia 2003". Psychology Press.
9. Wilson, Fiona. (November 2015). "Press Ahead". Monocle.
10. (2 May 2009). "Brutus Magazine Seeks Saipan Appeal for Cartoon Magazines". Saipan Tribune.
11. (14 January 1991). "How-to Guides Ever Popular with Japanese". The Pantagraph.
12. Parker, Ginny. (11 July 1999). "In Japan, Beauty Salons Are Busy with Men Seeking 'Pretty Boy' Look". The Seattle Times.
13. (19 March 2013). "The Fifth Best Magazine Award Winners Including Brutus and Popeye Announced". Fashion Headline.