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Britney Spears products
Products endorsed by Britney Spears
Products endorsed by Britney Spears
American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.
Spears's range of commercial deals and products also includes beauty care products and perfumes. She released her first perfume, Curious, with Elizabeth Arden in 2004, which broke the company's first-week gross for a perfume. By 2009, she had released seven more perfumes including Fantasy. In 2010, Spears released her eighth fragrance, Radiance. In March 2011, company Brand Sense filed a lawsuit against Spears and Elizabeth Arden seeking $10 million in damages, claiming that she and her father, Jamie, stopped paying their thirty-five percent commission that was agreed as part of the contract terms. In July 2011, a Los Angeles judge denied the request by the company lawyers, claiming the fact that Spears was still under conservatorship. Brand Sense, however, stated that they would appeal the decision. Worldwide, Spears sold over one million bottles in the first five years, with gross receipts of $1.5 billion. As of 2013, Spears's fragrances earn $30 million a year. In 2016, Spears contacted Glu Mobile to create her own role-playing game, Britney Spears: American Dream. The app officially launched in May 2016 and is compatible with iOS and Android. On June 17, 2016, Spears announced the release of her twentieth fragrance, Private Show. , Spears has released 24 fragrances through Elizabeth Arden. In 2022, Spears signed a $15 million book deal with Simon & Schuster, for her upcoming memoir, The Woman in Me, set to be released in October 2023. It is one of the biggest book deals of all time.
In November 2024, Spears announced on Instagram that she is planning to release a jewelry line called ‘B Tiny’.
Fragrances
Spears endorsed her first Elizabeth Arden perfume, Curious, in 2004, and made $100 million in sales in its first year. In September 2005, Spears released the fragrance Fantasy. In April 2006, Spears launched Curious: In Control as a limited edition fragrance. The same year, she released another perfume titled Midnight Fantasy. September 24, 2007 marked the release date of the fragrance collection Believe. She released her sixth perfume, Curious Heart, in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album, Circus. In 2009, Curious won the Glammy Award for Best Beauty Buy of 2009 by Glamour readers, for Best Drugstore Fragrance.
As of 2009, Spears claimed to have sold 30 million bottles worldwide. As of 2012, her fragrances brand had grossed over $1.5 billion worldwide. According to a Daily Express newspaper report in 2013, a bottle of a Spears fragrance was sold every 15 seconds worldwide. In 2018, Spears released her twenty-fifth and first ever unisex fragrance, Prerogative. As of July 2023, Spears has released 42 fragrances under her brand.
| № | Fragrance | Tagline | Year | Ref. | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Curious | "Do you dare?" | 2004 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy | "Everybody has one." | 2005 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Curious: In Control | "Are you?" | 2006 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Midnight Fantasy | "Magic begins at midnight." | 2006 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Believe | "The greatest freedom is to believe in yourself." | 2007 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Curious Heart | "Live yours to the fullest." | 2008 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Hidden Fantasy | "What do you have to hide?" | 2009 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Circus Fantasy | "Where nothing is what it seems..." | 2009 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Radiance | "Choose your own destiny." | 2010 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Cosmic Radiance | "Be the brightest star in the universe." | 2011 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy Twist | "Choose your fantasy." | 2012 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Island Fantasy | "What's your island fantasy?" | 2013 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy: Anniversary Edition | None | 2013 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy: The Nice Remix | "Everybody has one. Naughty or nice" | 2014 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy: The Naughty Remix | 2014 | ||||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy: Stage Edition | None | 2014 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Rocker Femme Fantasy | None | 2014 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy Renner Exclusive | None | 2015 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy Intimate Edition | "Everybody has an intimate fantasy." | 2015 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Maui Fantasy | "Aloha from Hawaii." | 2016 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Private Show | "It's your private show" | 2016 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy in Bloom | None | 2017 | |||||||||||||||||||||||||||||||||||||||||||||||||
| VIP Private Show | "It's your #VIPSHOW" | 2017 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Sunset Fantasy | "Experience summer in a bottle." | 2018 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Prerogative | "A fragrance for all." | 2018 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy: Pride Edition | None | 2018 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Rainbow Fantasy | "What color is your fantasy?" | 2019 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Prerogative Rave | "The new uninhibited fragrance for all." | 2019 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Midnight Fantasy: Halloween Edition | "Magic begins at midnight." | 2019 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Glitter Fantasy | "Dare to shine." | 2020 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy: 15th Anniversary Special Pride Edition | None | 2020 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Prerogative Ego | "What's your prerogative?" | 2020 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Festive Fantasy | "Life is a fantasy." | 2020 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy Intense | "Your new fantasy awaits." | 2021 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy: Pride Edition | "Fantasy. Everybody has one." | 2021 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Electric Fantasy | "Electrify your fantasy." | 2021 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy Sheer | "Your next fantasy awaits." | 2021 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Blissful Fantasy | "Find your bliss." | 2022 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy: Pride Edition | "Fantasy for everybody." | 2022 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Naked Fantasy | "Bare your beauty." | 2022 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy: Special Pride Edition | "Fantasy for everybody." | 2023 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Jungle Fantasy | "Unleash your wildest fantasy." | 2023 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Curious (Superdrug's 60th Birthday Exclusive Package) | May 2024 | ||||||||||||||||||||||||||||||||||||||||||||||||||
| Candied Fantasy | "Make life a little sweeter" | May 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy: Pride Edition (2024) | "Fantasy for everybody" | June 2024 | |||||||||||||||||||||||||||||||||||||||||||||||||
| Pure Fantasy | Unreleased | ||||||||||||||||||||||||||||||||||||||||||||||||||
| Fantasy: Did It again Edition | "Dare to do it again" | September 2025 |
Toys and games
Dolls
Main article: Britney Spears doll
In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up, and hairstyles from her concerts, appearances, photoshoots, and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing" when her belly button was pressed – along with miniature dolls and Spears's concert stages and tour bus toy replicas. The line of merchandise eventually included Spears's porcelain dolls.
Video game
Main article: Britney's Dance Beat
Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Spears. The story is that players must pass "auditions" to tour as Spears's dancers. Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.
The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected", and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Spears.
Mobile games
Main article: Britney Spears: American Dream
A cell phone game created by Qplaze-RME and Sony BMG titled Adventures of Britney Spears was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release.
Ten years later, Spears started working on a game with Glu. In 2016, she released a casual role play as a pop star game called Britney Spears: American Dream in May 2016 and it sold 500,000 copies. The freemium game was developed by Glu, the company that developed Kim Kardashian: Hollywood.
Clothing
In March 2009, Spears was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers. After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year. It premiered on July 1, 2010 with prices ranging from $14 to $78. In an interview with InStyles website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.
In August 2014, Spears launched an undergarment brand with the Danish company Change Lingerie, for sale online and in Change Lingerie stores.
Books
| Book title | Release date | Publisher | Pages | Identifiers | Ref. |
|---|---|---|---|---|---|
| Heart-to-Heart | May 9, 2000 | Three Rivers Press | 144 | ||
| A Mother's Gift | April 10, 2001 | Delacorte Books | 240 | ||
| Stages | November 26, 2002 | Team Power Publishing | 103 | ||
| The Woman in Me | October 24, 2023 | Gallery Books | 288 |
Other products
Spears released a range of hair care products in the supermarket chain Lidl in England, in December 2014.
Endorsements
Spears has endorsed several brands throughout her career, including Pepsi, Polaroid, McDonald's, Hasbro, Versace, NFL, Skechers, Got Milk?, Tommy Hilfiger, Clairol, Herbal Essences, Samsung, Nabisco, Virgin Mobile, Zappos, Kenzo, Sbarro, ABC, HBO, Candies, Kohl's, Starburst candy, Eos, iHeart Radio, Kirin Company, Apple Music, Disney, Los Angeles Dodgers, and Toyota. She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, Plenty of Fish, Beats Electronics, Sony, Nokia, Lamborghini, and Samsung.
Accolades & Listicles
Main article: List of awards and nominations received by Britney Spears
| Award | Year | Recipient(s) | Category | Result | Ref. | Basenotes Fragrance Awards | Celebmix Awards | Cosmopolitan Awards | FiFi Awards | Fragrantica Choice Awards | Fragrance Foundation Awards | Glammy Awards | Goodreads Choice Awards | Hollywood Beauty Awards | Sa Sa Awards |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2007 | Curious | Best Celebrity Fragrance for Women of the Year | |||||||||||||
| Fantasy | |||||||||||||||
| 2008 | Best Celebrity Women's Fragrance | ||||||||||||||
| 2009 | |||||||||||||||
| 2023 | The Woman In Me | Pop Culture Moment of The Year | |||||||||||||
| 2009 | Hidden Fantasy | Best Celebrity Fragrance for Women | |||||||||||||
| 2010 | Circus Fantasy | ||||||||||||||
| 2013 | Island Fantasy | ||||||||||||||
| 2005 | Curious | Consumer's Women Choice Awards — CosmoGirl! | |||||||||||||
| Best Women’s Perfume | |||||||||||||||
| Women’s Luxe — CosmoGirl! | 2005 FiFI Awards: | ||||||||||||||
| 2006 | Fantasy | Fragrance of the Year — Women’s Luxe | |||||||||||||
| 2011 | Radiance | Women's Best Packaging of the Year | |||||||||||||
| 2016 | Fantasy | Women's Fragrance of the Year – Popular | |||||||||||||
| 2019 | Prerogative | Women's Fragrance of the Year – Popular | |||||||||||||
| 2017 | Fantasy | Best Fragrance of All Times for Women | |||||||||||||
| Curious | |||||||||||||||
| Midnight Fantasy | |||||||||||||||
| Believe | |||||||||||||||
| Best Unisex Fragrance of All Time | |||||||||||||||
| Fantasy | Best Fragrance for Cold Days | ||||||||||||||
| Hidden Fantasy | |||||||||||||||
| Private Show | |||||||||||||||
| Fantasy Anniversary Edition | |||||||||||||||
| Curious | Best Fragrance for Hot Days | ||||||||||||||
| Island Fantasy | |||||||||||||||
| VIP Private Show | Best Perfume Flanker of the Year | ||||||||||||||
| Fantasy in Bloom | |||||||||||||||
| Fantasy Intimate Edition | The Legend of the Latest Decade for Women | ||||||||||||||
| Fantasy | Best Bargain Fragrance for Women | ||||||||||||||
| Fantasy: The Naughty Remix | |||||||||||||||
| Midnight Fantasy | |||||||||||||||
| Believe | |||||||||||||||
| Hidden Fantasy | |||||||||||||||
| Fantasy: The Nice Remix | |||||||||||||||
| Private Show | |||||||||||||||
| Curious | |||||||||||||||
| Fantasy | Beloved Perfumes Murdered by Reformulation | ||||||||||||||
| 2018 | Fantasy | Women Fragrance of the Year | |||||||||||||
| Prerogative | |||||||||||||||
| Best Unisex Fragrance | |||||||||||||||
| Sunset Fantasy | Best Perfume Bottle of the Year | ||||||||||||||
| Fantasy in Bloom | Best Perfume Flanker of the Year | ||||||||||||||
| Sunset Fantasy | |||||||||||||||
| Fantasy | Best Gourmand Fragrance of the Year | ||||||||||||||
| Midnight Fantasy | |||||||||||||||
| Hidden Fantasy | |||||||||||||||
| 2019 | Rainbow Fantasy | Women Fragrance of the Year | |||||||||||||
| Prerogative | |||||||||||||||
| Best Unisex Perfume of the Year | |||||||||||||||
| Rainbow Fantasy | Biggest Perfume Flex 2019 | ||||||||||||||
| Fantasy | Best Women's Perfume of All Time | ||||||||||||||
| Curious | |||||||||||||||
| Midnight Fantasy | |||||||||||||||
| Private Show | |||||||||||||||
| Believe | |||||||||||||||
| 2020 | Rainbow Fantasy | Best Perfume for Women 2020 | |||||||||||||
| Prerogative Ego | |||||||||||||||
| 2021 | Fantasy Intense | Best Perfume for Women 2021 | |||||||||||||
| Fantasy Sheer | |||||||||||||||
| Electric Fantasy | |||||||||||||||
| Glitter Fantasy | |||||||||||||||
| 2005 | Curious | 2005 Consumers Choice — Women’s | |||||||||||||
| 2023 | Fantasy | Fragrance Hall of Fame | |||||||||||||
| 2006 | Curious | The Best Fragrances | |||||||||||||
| 2007 | |||||||||||||||
| 2008 | |||||||||||||||
| 2009 | |||||||||||||||
| 2010 | |||||||||||||||
| 2023 | The Woman in Me | Best Memoir & Autobiography | |||||||||||||
| 2018 | Fantasy in Bloom | Fragrance of the Year | |||||||||||||
| 2009 | Fantasy | Best Celebrity Fragrance of the Year |
Notes
References
References
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- "2017 Fragrantica Readers' Choice Awards for Best Fragrance Of All Times for Women".
- "2017 Fragrantica Readers' Choice Awards for Best Fragrance for Cold Days".
- "2017 Fragrantica Readers' Choice Awards for Best Fragrance for Hot Days".
- "2017 Fragrantica Readers' Choice Awards Best Perfume Flanker of the Year".
- "2017 Fragrantica Readers' Choice Awards The Legend of the Latest Decade for Women".
- "2017 Fragrantica Readers' Choice Awards for Best Bargain Fragrance for Women".
- "2017 Fragrantica Readers' Choice Awards for Beloved Perfumes Murdered by Reformulation".
- "2018 Fragrantica Readers' Choice Awards for Women Fragrance of the Year".
- "2018 Fragrantica Readers' Choice Awards for Best Unisex Fragrance".
- "2018 Fragrantica Readers' Choice Awards for Best Perfume Bottle of the Year".
- "2018 Fragrantica Readers' Choice Awards for Best Perfume Flanker of the Year".
- "2018 Fragrantica Readers' Choice Awards for Best Gourmand Fragrance of the Year". www.fragrantica.com.
- "2019 Fragrantica Readers' Choice Awards for Women Fragrance of the Year".
- "2019 Fragrantica Readers' Choice Awards for Best Unisex Perfume of the Year".
- "2019 Fragrantica Readers' Choice Awards for Biggest Perfume Flex 2019".
- "2019 Fragrantica Readers' Choice Awards for Best Women's Perfume of All Time".
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