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Breastaurant

Restaurant that employs skimpily-dressed waitresses


Summary

Restaurant that employs skimpily-dressed waitresses

A breastaurant is a restaurant that requires female waiting staff to be dressed skimpily. The term dates from the early 1990s after restaurant chain Hooters opened in the United States. The format has since been adopted by other restaurants, including Tilted Kilt Pub & Eatery, Twin Peaks, Ojos Locos, Bikinis Sports Bar & Grill, The WingHouse Bar & Grill, Redneck Heaven, and Bombshells Bar & Grill.

These restaurants often use a sexual double-entendre brand name and may also be themed. The restaurants may offer perks for customers, such as alcoholic drinks and flirty servers.

History

Hooters is credited as the first breastaurant, having operated since 1983. Other companies soon adopted the format. According to food industry research firm Technomic, the top three breastaurant chains in the United States after Hooters each had sales growth of 30% or more in 2011.

In October 2012, Bikinis Sports Bar & Grill successfully registered the term "breastaurant" as a trademark with the United States Patent and Trademark Office; but as of May 24, 2019, the trademark lapsed under section 8, "Continued use not filed within Grace Period". Bikinis Sports Bar & Grill had closed its last restaurant on December 23, 2018.

Male variations

Restaurants staffed by males, with a similar focus on server appearance, include Tallywackers, featuring scantily clad men, which opened in Dallas, Texas, in May 2015 and closed in August 2016. In Japan, there are pop-up establishments such as Macho Cafe and Macho Meat Shop, where brawny men serve food and drinks.

Criticism

Breastaurants have been criticized for sexually objectifying women.

References

References

  1. Mikin, Mark. (2011-06-27). "Hostess of the Week, 'Breastaurant' Edition".
  2. The Week's Editorial Staff. (2012-06-26). "The 'breastaurant' boom: Why Hooters knockoffs are thriving".
  3. (March 25, 2015). "Breastaurant Boom: Hooters-style eateries experience a mini-boom". Fox News.
  4. Edwards, Tanya. (13 December 2022). "11 Hooters Copycat Restaurants You Never Knew Existed".
  5. Doctorow, Cory. (2011-06-08). ""Breastaurants" are Hooters 2.0".
  6. (June 27, 2012). "'Breastaurants' with 'view' booming in struggling US dining industry". [[The Indian Express]].
  7. Yglesias, Matthew. (June 25, 2012). "The "Breastaurant" Business Is Booming (Sort of)". Slate.
  8. "Breastaurant Trademark Information". Trademarkia.
  9. Dinges, Gary. (December 13, 2018). "'Breastaurant' chain Bikini's shuttering last remaining location, rolling out new concept". [[Austin American-Statesman]].
  10. (2016-08-10). "Tallywackers, Dallas' male Hooters, has closed {{!}} GuideLive". GuideLive.
  11. Peter Holley. (2 June 2015). "There's finally a Hooters-style restaurant featuring men. It's called Tallywackers.". Washington Post.
  12. Brian Ashcraft. (May 15, 2015). "Japan's Macho Cafe Is Like Hooters in Reverse". Gawker Media.
  13. Brian Ashcraft. (November 4, 2015). "Japan's Macho Restaurant Serves Up Real Beefcakes". Gawker Media.
  14. Saxena, Jaya. (19 June 2018). "Is There a Place for Hooters in 2018?". [[GQ]].
Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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