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Brand Keys

FieldValue
nameBrand Keys, Inc.
logoBrand-Keys-logo.jpg
typePrivately held company
foundation1984
locationNew York, United States
key_peopleRobert K. Passikoff, Ph.D., Founder and President
Leigh Benatar, EVP
industryResearch Consultancy, Media, Advertising, Public Relations, Entertainment, Retail, Wholesale, Fashion
productsPredictive Brand Equity, Loyalty, and Engagement Metrics,
Traditional Market Research,
Communications Research,
Media Testing,
Brand-to-Media Engagement(B2ME),
Business-to-Business (B2B),
Business-to-Consumer (B2C),
homepage

Leigh Benatar, EVP Traditional Market Research, Communications Research, Media Testing, Brand-to-Media Engagement(B2ME), Business-to-Business (B2B), Business-to-Consumer (B2C),

Brand Keys is a brand research consultancy specializing in predictive consumer behavioral brand equity, loyalty, and engagement metrics. Brand Keys is headquartered in New York, NY and has offices in Dublin, Dubai, London, Madrid, Sydney, and Tokyo.

Overview

History

Robert Passikoff founded Brand Keys in 1984 and developed the consumer listening system to show measures of brand equity. The approach identifies what motivates, maintains, reinforces, and drives consideration, engagement, purchase behavior, and consumer loyalty.

Methodologies

Research conducted by the Advertising Research Foundation indicated that the methodological framework utilized by Brand Keys is the most successful at predicting sales and subsequent changes in real-world consumer behavior. The Advertising Research Foundation also independently validated these assessments via their "First Opinion" Review.

References

References

  1. (2009-05-12). "Brand Keys, Inc.: Private Company Information - BusinessWeek".
  2. ORTUTAY, Babara. (2011-03-21). "T-Mobile's AT&T-mocking ads likely to retire". The Washington Times.
  3. "CNN.com - Robert Passikoff, Brand Keys - Jan 28, 2005".
  4. Proctor, Lauren. "About Brand Keys".
  5. Passikoff, Robert. (2021-12-14). "Passikoff: Anniversaries, Trends, and Brand Loyalty".
  6. (18 November 2010). "Kim Kardashian Inc". The New York Times.
  7. Cook, William. (2007-01-30). "An ARF Research Review of Brand Keys' Brand Engagement Measurement Methodology". Advertising Research Foundation Review.
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