Boston Pizza

History

Boston Pizza began in 1964 in Edmonton, Alberta, when Gus Agioritis opened Boston Pizza and Spaghetti House. By 1970, Boston Pizza had 17 locations in Western Canada, 15 of which were franchised.

One of the first franchisees was Jim Treliving, a Royal Canadian Mounted Police officer who lived down the street from the original location and was a regular customer. In 1968, he noticed the growing popularity of Boston Pizza and purchased the rights to open a restaurant in Penticton, British Columbia. While in Penticton, he met George Melville, a chartered accountant. He acted as Treliving's business consultant for four years, and, in 1973, became Treliving's business partner. Over 10 years, they opened 16 restaurants in British Columbia.

In 1983, Treliving and Melville acquired the Boston Pizza chain from Ron Coyle, who had acquired the company from Agioritis in 1978. The two divested 15 of their restaurants to other franchisees, converted one restaurant to a corporate training restaurant and set about establishing systems and operating standards to standardize company operations. In 1986, Boston Pizza became the official pizza supplier for Expo 86 in Vancouver. This major success for the company led to expansion in Eastern Canada, with the company opening three stores in Southern Ontario in 1989. Problems arising from a lack of local management led all three stores to close by the mid-1990s, putting a temporary halt on the company's eastward expansion.

By 1995, the chain had grown to 95 restaurants in Western Canada with sales in excess of million. Over the many years, the restaurants had become a success, more sports bars had been established as an integral part of the business.

In 1997, Mark Pacinda was hired to attempt a further expansion into Eastern Canada. A regional office and restaurant were opened in Mississauga in 1997, followed by another restaurant in Ottawa in September 1998. The company later opened another regional office in Laval, Quebec, in April 2004. , there are 372 Boston Pizza restaurants in Canada, and over 50 Boston's restaurants in the U.S. and Mexico.

Boston's

Boston's is the U.S. and Mexican version of the Boston Pizza franchise. In 1998, a U.S. headquarters was set up in Dallas, Texas. The Boston Pizza name was changed to Boston's: The Gourmet Pizza, Restaurant and Sports Bar that same year. Boston's had over 30 stores in the U.S. and 22 in Mexico.

Promotional branding

As part of an advertising campaign during the first round of the 2011 Stanley Cup playoffs, when the Boston Bruins played the Montreal Canadiens, the company temporarily rebranded its Montreal locations as "Montreal Pizza". In the final round of the playoffs, when the Bruins played the Vancouver Canucks, the company temporarily rebranded its British Columbia locations as "Vancouver Pizza".

Trademark dispute

In 2002, Boston Pizza commenced a lawsuit against Boston Market in the Federal Court of Canada over the trademark use of the word "Boston" in Canada. In its defence, Boston Market alleged that Boston Pizza's trademarks were invalid because they described a style of pizza from a specific area. The dispute continued after Boston Market ceased operations in Canada in 2004. The parties settled the dispute in 2008 under an agreement that Boston Market would not use the words "Boston" or "Boston Market" in Canada for five years for restaurants or any food or drink products (other than pre-packaged food products, but not including pizza and lasagna). Boston Market also agreed that it would not challenge Boston Pizza's use in Canada of any trademark that uses the words "Boston" or "Boston Pizza" (with certain exceptions).

References

References

1. (2 March 2012). "Origins of Edmonton Chain Restaurants". Odvod Publishing.
2. Fries, Joe. (24 July 2015). "Boston Pizza franchise built from Penticton". [[The Daily Courier (Kelowna).
3. O'Kane, Josh. (23 May 2013). "Boston Pizza rebounds after crash-and-burn expansion effort". [[The Globe and Mail]].
4. (19 February 2013). "Breaking out: How Boston Pizza ceased to be a western brand". [[Financial Post]].
5. (February 2024). "Annual Report 2023". Boston Pizza Royalties Income Fund.
6. "Acerca de Boston's".
7. Dhillon, Sunny. (29 May 2011). "Vancouver Pizza: A winning brand". [[The Globe and Mail]].
8. Horn, Jennifer. (3 June 2011). "That's Vancouver Pizza to you". Media in Canada.
9. (28 May 2011). "Brilliant marketing: How Boston Pizza became Vancouver Pizza". Vancouver Sun.
10. (11 October 2002). "Boston Pizza battles Boston Market over name rights in Canada". Pizza Marketplace.
11. Smith. (17 March 2005). "Pizza chain battles McDonald's over name". [[The Georgia Straight]].
12. (2008). "Boston Pizza settles dispute with Boston Market over the name Boston". Welland Tribune.
13. (2 July 2010). "Boston Pizza settles name dispute with Boston Market". SaltWire.
14. (7 August 2008). "Boston Pizza Royalties Income Fund and Boston Pizza International Inc. announce second quarter sales results and July distribution to unitholders". Boston Pizza.