Born to Die (song)

Background and composition

"Born to Die" was written and composed by Del Rey and Justin Parker, and produced by Emile Haynie. It is a pop and trip hop ballad, and features hip hop-influenced beats and string arrangements in its instrumentation. The song features "gently apocalyptic" lyrics, and opens with Del Rey singing "Feet don't fail me now/ Take me to the finish line/ Oh my heart, it breaks every step that I take/ But I'm hoping at the gates, they'll tell me that you're mine." In a live performance prior to the release of the single, Del Rey sang "Let me fuck you hard in the pouring rain" instead of "Let me kiss you hard in the pouring rain"; this version continues to be sung at most of her live shows. "Born to Die" was first released on December 30, 2011, as the second single from the album of the same name.

Critical reception

Following the release of the single, Robert Copsey of Digital Spy commented, "we thought it would be near-impossible for Lana to top the chilling 'Video Games', but her new cut – the title track from her forthcoming album – may just have out-haunted its predecessor." Laura Snapes of NME considered the song not "quite as flooring as 'Video Games', but then that song is fairly extraordinary", while Entertainment Weekly contributor Grady Smith considered it a "beautifully dour tune".

Priya Elan also of NME said the song "is a grower and whilst not as pitch perfect as 'Video Games', it's pretty damn fine". Tim Lee of musicOMH said the song is "essentially 'Video Games' with percussion", and noted that "her (alleged) agents clearly having stumbled upon a formula with which they can (allegedly) print money and (allegedly) further consign Lana's secretive, (allegedly) real debut LP to the annals of history. You didn't hear it from us, right?"

Music video

Production and composition

The music video for "Born to Die" was based on a concept created by Del Rey, and it was directed by Yoann Lemoine, who previously worked with Katy Perry on "Teenage Dream" (2010) and Taylor Swift on "Back to December" (2010). Del Rey wrote the concept in the form of a treatment she titled, "The Lonely Queen" The video was intended to be set in heaven, metaphorically represented by a Romanian castle. with film location taking place at the Palace of Fontainebleau in France.

Bradley Soileau plays Del Rey's fictional boyfriend in the video and was interviewed numerous times about the role. Billboard asked if his proximity to Del Rey caused him to become erect, to which he replied: "Embracing her [Del Rey] was easy. Everyone asks the same question, did you have a boner? Ha! No, I didn't. There's a huge crew of people staring at you shouting, moving around, bright lights everywhere. Madness." The model landed the role when Armen Djerrahian photographed him for an interview with The Wild. Djerrahian knew Lemoine and arranged an introduction. He did not meet Del Rey until the day of the video shoot. Recalling the experience, he applauded the production team, saying they were agreeable coworkers, highlighting Del Rey as a soulful and amazing personality. He identified with background dancers and actresses in rap music videos, as they are often sultry and objectified. About his role, he told MTV:

"...the back story. I'm her boyfriend. It's basically like, the boyfriend, you can see the two sides of the relationship where I'm kissing her, then pointing a gun at her head. That's what it is. It's a relationship that is so terrible but neither of them want to leave. That's why when she is in the car, and she wipes the glass, she's looking mad sad, distant, thoughtful. But I’m still trying to get her attention. That's kinda the story for it.

Del Rey said she agreed to allow Soileau to play her fictional boyfriend because he reminded her of a previous lover, namely the one she had written the original concept about.

Plot summary

The video begins with Del Rey seen standing topless in the arms of a tattooed man, played by model Bradley Soileau, with the American flag as a backdrop. This is actually an animated version of the single cover art. The scene is followed by the singer leaving her home and joining her boyfriend for a long car trip. As they enter the car, they start to smoke marijuana together and make out before leaving. While on the road, the relationship of the couple is revealed to be unstable, as Del Rey is forced to kiss her boyfriend while expressing sadness. The trip intercuts with scenes of the couple staying at a luxurious hotel, where they are seen lying on a bed together with the boyfriend ominously holding Del Rey's throat at one point. As Del Rey makes her way out the hotel, the scene cuts back to an apparent car accident, with the singer's bloodied corpse being carried by her lover as a huge fire burns behind them. Also, the video intercuts scenes shot at the Palace of Fontainebleau, showing Del Rey sitting on a throne with tigers beside her in the Trinity Chapel or walking in the Gallery of Francis I. The video ends with the opening scene.

Reception

The music video received generally positive reviews from critics. Jason Lipshutz of Billboard compared the car scenes to the ones of Rihanna's music video for "We Found Love"; Ann Lee of Metro considered the music video "sexy", Becky Bain of Idolator commented that "Interscope apparently has much faith in Del Rey, as the video for her second single, 'Born to Die', looks like it has the budget of about 15 of her 'Video Games' clips." Bain also noted that "besides jungle cats, Lana’s vid features a gorgeous church, a tattooed amour, and a fiery crash" and questioned,

Live performances and usage in media

"Born to Die" was performed by Del Rey in a number of live appearances, including at the Bowery Ballroom, where, according to Eliot Glazer of New York, "the polarizing indie hipstress brought her 'gangsta Nancy Sinatra' swagu." Matthew Perpetua of Rolling Stone commented that, despite Del Rey being nervous and anxious while performing the song live, the singer "sang with considerable confidence, though her transitions from husky, come-hither sexuality to bratty, girlish petulance could be rather jarring." Del Rey also performed the song on an intimate show at Chateau Marmont in Los Angeles. She performed an acoustic version of the track alongside "Video Games" at a BBC Radio 6 Music live session, which became her first radio session in the United Kingdom. Del Rey later appeared at 2012 Radio 1's Hackney Weekend performing various tracks of Born to Die, including the song of the same name.

In February 2018, British rapper Dave covered "Born to Die" during his performance on BBC Radio 1's Live Lounge. An excerpt of the song was used in the promotion of New Zealand TV Drama Shortland Street for the 2014 season. The song was used in the final scene and credits of the 2014 Xavier Dolan film Mommy. The song was also used in the trailer for the 2014 film Gimme Shelter, starring Vanessa Hudgens.

Formats and track listings

• 7-inch vinyl

1. "Born to Die"
2. "Born to Die" (Woodkid & the Shoes remix)

• CD single

1. "Born to Die" (album version) – 4:46
2. "Video Games" (Rainer Weichhold & Nick Olivetti radio edit) – 3:50

• The Remix EP

1. "Born to Die" (album version) – 4:49
2. "Born to Die" (PDP / 13 remix) – 6:24
3. "Born to Die" (Woodkid & the Shoes remix) – 4:03
4. "Born to Die" (Parrade remix) – 5:47
5. "Born to Die" (Chad Valley remix) – 3:46
6. "Video Games" (Rainer Weichhold & Nick Olivetti clubmix) – 7:43

Credits and personnel

Credits adapted from the liner notes of Born to Die.

Recording and management

• Mastered at Metropolis Mastering (London, England)
• Published by EMI / Sony ATV (ASCAP)

Personnel

• Lana Del Rey – vocals
• Ken Lewis – additional vocal noises
• Jeff Bhasker – guitar
• Larry Gold – string arrangements, conductor
• Steve Tirpak – string assistant
• Emile Haynie – drums, keyboards, production
• Justin Parker – vocal production
• Brent Kolatalo – additional recording
• Dan Grech-Marguerat – mixing
• Duncan Fuller – mixing assistant

Charts

Weekly charts

Year-end charts

Certifications

Release history

References

References

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4. Shouneyia, Alexa. (November 21, 2019). "Songs That Defined the Decade: Lana Del Rey's 'Born to Die'".
5. Smith, Da'Shan. (May 15, 2017). "The Gangsta Nancy Sinatra: 9 Lana Del Rey Songs That Experiment With Hip-Hop'".
6. Snapes, Laura. (December 6, 2011). "Lana Del Rey – 'Born To Die'". [[NME]].
7. Phillips, Amy. (December 2, 2011). "New Lana Del Rey: "Born to Die"". [[Pitchfork Media]].
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