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Booty Pop

Padded underwear brand

Padded underwear brand

Booty Pop (Sweet Apparel LLC), is a private US company that mainly manufacturers padded underwear for women intended to give the wearer an appearance of curvy, lifted buttocks.

The company, based in Boston, was founded in 2008 by Susan Bloomstone and Lisa Reisler. It was the subject of a The Wall Street Journal article about the market for undergarments of this nature.

References

References

  1. Joiner, Lottie. (8 July 2011). "Booty Pop entrepreneurs turn niche idea into successful firm". USA Today.
  2. Dodes, Rachel. "Goodbye, Girdle: Curvy Stars Spark A Raid on Padded Panties". The Wall Street Journal.
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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