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Boing Boing

Blog site


Blog site

FieldValue
nameBoing Boing
logoBoing Boing Logo.svg
screenshotBoing Boing screenshot April 7 2025.png
captionScreenshot on April 7, 2025
url
commercialYes
collapsibleyes
typeBlog
ownerHappy Mutants
founderCarla Sinclair, Mark Frauenfelder
editorMark Frauenfelder, David Pescovitz, Rob Beschizza, Carla Sinclair
key_peopleJason Weisberger, Cory Doctorow (until January 2020), Xeni Jardin (until February 2021)
launch_date{{plainlist
  • 1988 (zine)
  • 1995 (website)
  • 2000 (blog)}} Boing Boing is a website, first established as a zine in 1988, later becoming a group blog. Common topics and themes include technology, futurism, science fiction, gadgets, intellectual property, Disney, and left-wing politics. It twice won the Bloggies for Weblog of the Year, in 2004 and 2005. The editors are Mark Frauenfelder, David Pescovitz, Carla Sinclair, and Rob Beschizza, and the publisher is Jason Weisberger.

One report named Boing Boing as the most popular blog in the world until 2006, when Chinese-language blogs became popular; it remained among the most widely linked and cited blogs into the 2010s.

History

Boing Boing (originally bOING bOING) started as a zine in 1988 by married duo Mark Frauenfelder and Carla Sinclair. Issues were subtitled "The World's Greatest Neurozine". Associate editors included Gareth Branwyn, Jon Lebkowsky, Paco Nathan, and David Pescovitz. Along with Mondo 2000, Boing Boing was an influence in the development of the cyberpunk subculture. It reached a maximum circulation of 17,500 copies. The last issue of the zine was #15.

Boing Boing was established as a website in 1995; it became a web-only publication one year later. joined the site as its Science Editor, leaving to join a Nieman Foundation fellowship in 2014.

In September 2003, Boing Boing removed their Quicktopics user-comment feature without warning or explanation. Bloggers commenting on the change at the time speculated that it stemmed from "identity impersonators and idiot flamers" pretending to be co-editors. Xeni Jardin was a guest on the NewsHour with Jim Lehrer to discuss *The Washington Post'''s decision to remove its Comments section on its website, and she spoke from her experience at Boing Boing. In August 2007, Boing Boing staff launched a redesigned site, which included a restored comment facility, moderated by Teresa Nielsen Hayden. In 2013, *Boing Boing'' switched from the proprietary Disqus comment system to Discourse, an open-source internet forum developed by Jeff Atwood, Robin Ward and Sam Saffron.

In 2004, the project incorporated as Happy Mutants LLC, and John Battelle became the blog's business manager. Boing Boing, by the mid-2000s, "had become one of the most-read and linked-to blogs in the world" according to Fast Company.

The site added advertising over the course of late 2004, placed above and to the left and right of material, and, in 2005, in the site's RSS feed as well. Editor Cory Doctorow noted that "John [Battelle] said it's going to be harder to make a little money to pay your bandwidth bills than it will be to make a lot of money and have a real source of income from this." The advertising income during the first quarter was already $27,000, and , Boing Boing still "makes a nice living for its founders and a handful of contract employees", but it is no longer a member of Battelle's blog network Federated Media Publishing, Inc.

Boing Boing featured a "guest blogger" sidebar, then stopped the series in summer of 2004. In 2008, the "guest blogger" series was resumed, with guests posting in the main blog for two-week periods. Guests have included Charles Platt, John Shirley, Mark Dery, Tiffany Lee Brown, Karen Marcelo of Survival Research Laboratories, Johannes Grenzfurthner of monochrom, Rudy Rucker, Gareth Branwyn, Wiley Wiggins, Jason Scott of textfiles.com, Jessamyn West of librarian.net, journalists Danny O'Brien and Quinn Norton and comedian John Hodgman.

In September 2006, Boing Boing introduced a weekly podcast, "Boing Boing Boing", intended to cover the week's posts and upcoming projects. The show's cast consists of the Boing Boing editors, accompanied by a weekly guest. In the same month, Boing Boing introduced a second podcast called "Get Illuminated", which features interviews with writers, artists, and other creatives.

The site's own original content is licensed under a Creative Commons Attribution Non-Commercial license, as of November 2019.

In September 2009, Boing Boing refused to comply with a demand from Polo Ralph Lauren's lawyers to remove a post concerning a heavily manipulated image of model Filippa Hamilton, originally published by the Photoshop Disasters blog. The latter was forced to comply with the company's demand by its hosting provider. Ralph Lauren issued DMCA takedown notices to Boing Boings ISP and Blogspot, which hosts Photoshop Disasters, claiming their use of the image infringed copyright. Blogspot complied, but Boing Boings ISP consulted with Boing Boing and agreed that the image was fair use. As a result, Boing Boing issued a mocking rebuttal, using the same image again and posting the takedown notice.

The rebuttal was widely reported, including on frequently viewed websites such as The Huffington Post and ABC News.

On 3 May 2011, the first podcast of "Gweek" was released. Gweek is a podcast in which the editors and friends of Boing Boing talk about comic books, science fiction and fantasy, video games, TV shows, music, movies, tools, gadgets, apps, and other "neat" stuff. In the first episode of Gweek, Rob Beschizza and Mark Frauenfelder discussed subjects such as the video game Portal 2, graphic novels, upcoming science fiction books, and recommendations of some of their favorite adventure games for mobile platforms. Boing Boing has since added several other podcasts.

In November 2017, the site was sued by Playboy, which alleged that a hyperlink to copyright-infringing content at Imgur and YouTube was itself illegal. A Federal Court dismissed Playboys claims on 14 February 2018 and Playboy released a statement suggesting that it was standing down on 28 February.

Cory Doctorow left Boing Boing in January 2020, and soon started a solo blogging project titled Pluralistic. The circumstances surrounding Doctorow's exit from the website were unclear at the time, although Doctorow acknowledged that he remained a co-owner of Boing Boing. MetaFilter described the end of the 19-year association between Doctorow and Boing Boing as "the equivalent of the Beatles breaking up" for the blog world. Doctorow's exit was not acknowledged by Boing Boing, with his name being quietly removed from the list of editors on 29 January 2020.

Unicorn chaser

A "unicorn chaser" is a practice created by Boing Boing editors as an antidote to blog postings linking to sites containing disgusting or shocking images. The shocking post would be immediately followed by another post containing a picture of a unicorn. Xeni Jardin posted the first one (titled "And now, we pause for a Unicorn Moment.") in August 2003 as a reply to a picture of a rash posted by editor Mark Frauenfelder in an attempt to get readers to diagnose it for him. It has also been used as an antidote for posts containing photos of a brain tumor, a man who pumped up the skin of his face with saline solution, many different ways to clean one's earwax, and a lengthy discussion of the Internet video "2 Girls 1 Cup".

On 18 May 2007, Boing Boing announced that Virgin America, as part of its "Name Our Planes!" campaign, would be naming one of its new aircraft "Unicorn Chaser", after having asked Boing Boing to suggest a name. An Airbus A320 with registration code N626VA eventually joined the fleet with that name.

Boing Boing Gadgets and Offworld

In August 2007, Boing Boing introduced a gadgets-focused companion site headed by former Gizmodo editor Joel Johnson. Johnson left in July 2009, to be replaced by Rob Beschizza, formerly of Wired News. Other writers include Steven Leckart and Lisa Katayama. Offworld, a blog covering video games edited by Brandon Boyer, was added in November 2008. These sites were incorporated into Boing Boing itself around 2010. Plans to revive the Offworld site were announced in 2015, with Leigh Alexander as Editor-in-Chief and Laura Hudson as Editor. Leigh Alexander and Laura Hudson left Offworld in early 2016 after publishing a collection of selected articles, successfully crowdfunded on Kickstarter in March 2016.

Boing Boing TV

In October 2007, Boing Boing started a new component, Boing Boing TV, that consists of video segments including SPAMasterpiece Theater (2008) with John Hodgman, produced by its co-editors in conjunction with DECA, the Digital Entertainment Corporation of America. Art tech group monochrom was a frequent contributor. They created their sock puppet series Kiki and Bubu for Boing Boing TV. The episodes appear online, as well as on Virgin America flights.

Censorship

Boing Boing has been described as an "outspoken critic of censorship elsewhere", and operates a high speed, high quality Tor exit node. For example, the act of "disemvoweling" was popularized by the site—literally stripping out the vowels of any comment a moderator had taken exception to.{{cite web |author-link=Xeni Jardin |access-date=6 October 2009 |archive-url=https://web.archive.org/web/20090422045829/http://www.edge.org/q2008/q08_7.html#jardin |archive-date=22 April 2009 |url-status=dead |author-link=Cory Doctorow |access-date=15 May 2007 |archive-date=11 April 2011 |archive-url=https://web.archive.org/web/20110411061810/http://www.informationweek.com/shared/printableArticle.jhtml?articleID=199600005 |url-status=dead

Violet Blue controversy

Sex blogger Violet Blue has been mentioned, interviewed and once contributed at Boing Boing. On 23 June 2008, Blue posted on her blog, Tiny Nibbles, that all posts related to her had been deleted from Boing Boing, without explanation. The Los Angeles Times featured an interview that cast the silence on the part of Boing Boing on the matter as "inexplicable", causing a controversy as Boing Boing "has often presented itself as a stalwart of cultural openness". A heated debate ensued after a brief statement on the Boing Boing site regarding this action stated: "Violet behaved in a way that made us reconsider whether we wanted to lend her any credibility or associate with her. It's our blog and so we made an editorial decision, like we do every single day". In commentary attached to that blog entry, "many commenters surmised that they had something to do with Blue's suing to stop a porn star from also using the name Violet Blue", and many commenters found the removal troubling, but Xeni Jardin said that she hoped she would not have to make the reasons public.

References

  1. "About Us".
  2. (2008). "Boom and bust in the blogosphere : case studies of the blogging industry". D. Morrill.
  3. (10 May 2006). "Boing Boing Loses #1 Most Popular Blog on Technorati to Chinese Blog".
  4. (30 November 2010). "Profiling BoingBoing, One of the World's Most Popular Blogs".
  5. Walker, Rob. (30 November 2010). "Inside the Wild, Wacky, Profitable World of Boing Boing". [[Fast Company (magazine).
  6. (20 July 2015). "We Analyzed the 10 Most Popular Blogs in the World and Here's What We Found".
  7. Lanxon, Nate. (25 September 2008). "The 50 most significant moments of Internet history". [[CNET]].
  8. (15 April 2009). "Boing Boing guest blogger".
  9. Carnell, Brian. (18 September 2003). "To Offer Discussion Groups Or Not". Brian.Carnell.com.
  10. (24 January 2006). "Post Web Site Halts Comments Section". [[Public Broadcasting Service.
  11. (28 June 2013). "Introducing Boing Boing BBS".
  12. Arrington, Michael. (1 July 2005). "Profile: BoingBoing". [[TechCrunch]].
  13. (26 May 2006). "Who owns Web 2.0?". p2pnet.net.
  14. Creamer, Matthew. (1 July 2006). "The Innovators: John Battelle". [[AdAge]].
  15. (27 June 2013). "Boing Boing Terms of Service".
  16. Jardin, Xeni. (29 September 2009). "Ralph Lauren opens new outlet store in the Uncanny Valley". Boing Boing.
  17. Doctorow, Cory. (6 October 2009). "The criticism that Ralph Lauren doesn't want you to see!". Boing Boing.
  18. Shapiro, Lila. (18 March 2010). "Ralph Lauren Apologizes For Image of Emaciated Model: "We Are Responsible"". [[HuffPost]].
  19. Heussner, Ki Mae. (8 October 2009). "11 Photo-Editing Flubs: Ralph Lauren Ad Sparks Controversy". [[ABC News (United States).
  20. "Podcast Boing Boing".
  21. "Case 2:17-cv-08140-FMO-PLA Document 1 Filed 11/07/17".
  22. (18 January 2018). "EFF to Court: Linking Is Not Copyright Infringement".
  23. (28 February 2018). "Playboy Drops Misguided Copyright Case Against Boing Boing".
  24. (13 January 2021). "20 years a blogger".
  25. (30 March 2020). "In the blog world, this is the equivalent of the Beatles breaking up".
  26. (30 January 2020). "Boing Boing: Wayback Machine snapshot as of 30 January 2020".
  27. Jardin, Xeni. (18 August 2003). "And now, we pause for a Unicorn Moment". Boing Boing.
  28. Jardin, Xeni. (18 May 2007). "BoingBoing names a Virgin America plane: Unicorn Chaser". Boing Boing.
  29. "MEET THE FLEET".
  30. Pescovitz, David. (6 July 2009). "Farewell, Joel Johnson". Boing Boing.
  31. Johnson, Joel. (6 April 2009). "Welcome Lisa Katayama and Steven Leckart to BBG". Boing Boing Gadgets.
  32. Terdiman, Daniel. (17 November 2008). "Boing Boing launches game blog Offworld". CNET.
  33. (6 March 2015). "Games return to Boing Boing".
  34. "The Offworld Collection".
  35. "Kiki and Bubu". monochrom.
  36. Jardin, Xeni. (9 July 2008). "BBtv: Monochrom's "Kiki, Bubu, and the Self"".
  37. Gannes, Liz. (5 October 2007). "Boing Boing To Fly on Virgin America". [[GigaOM]].
  38. Wagner, Mitch. (9 July 2008). "Boing Boing Fends Off Censorship Charges". [[InformationWeek]].
  39. "This is What a Tor Supporter Looks Like: Cory Doctorow | Tor Project".
  40. "Tiny Nibbles".
  41. "William Gibson Completely Deleted from BoingBoing Archives". Tomorrow Museum.
  42. David Sarno. (30 June 2008). "Violet Blue scratches her head over BoingBoing purge". [[Los Angeles Times]].
  43. Thomas, Owen. (2 July 2008). "How Xeni and Violet's Boing Boing affair went sour". [[Gawker]].
  44. Hayden, Teresa Nielsen. (1 July 2008). "That Violet Blue thing". Boing Boing.
  45. Johnson, Steve. (9 July 2008). "Blog hits nerve in excising some old posts". [[Chicago Tribune]].
  46. Grant, Melissa Gira. (1 July 2008). "Did the Internet's free-speech guardians try to hush up a girl-on-girl love affair?". Gawker.
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