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Bluebird Garage
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Bluebird Chelsea, at 330–350 King's Road, Chelsea, London, is a Grade II-listed building that is now a noted D&D London restaurant and café, but which had its origins as a noted Art Deco garage complex built for the Bluebird Motor Company, which had connections with Sir Malcolm Campbell.
Early history
The garage was built for the Bluebird Motor Company in 1923, designed to the very latest style by the architect Robert Sharp.{{cite book
The land speed record breaker Malcolm Campbell was connected with the Bluebird garage, initially holding the franchise for Itala and Ballot cars. He raced both of these marques, using this hobby as a form of advertising. In 1925 he also became the agent for the newly founded Chrysler company. As a racing driver he was less than impressed with Chrysler and imposed upon his long-suffering mechanic Leo Villa to wring just enough speed out of it to put up an impressive show at Brooklands.{{Cite book
In later years the building was used as an ambulance station. From the late 1980s until the late 1990s the main building housed a fashion market called "Garage".
Recent history
In 1997 the building was converted by Sir Terence Conran's Conran Group into the "Bluebird Gastrodrome", including a foodstore, chef shop, restaurant, bar, café and private dining rooms. The foodstore combined the skills and quality of specialists in bakery, butchery, greengrocery, fish and cheese mongers with the range of a supermarket. It also included specialist wine, coffee and confectionery sections. The garage area was later occupied by the Sainsbury's supermarket chain as an experimental "concept" shop. Sainsbury's withdrew from the space, which made way for "The Shop at Bluebird", a high-end clothes, furniture and book shop.
References
This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.
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