Blendr

Description

The application combines GPS location sensing with a social networking framework, to provide users with the opportunity to meet people who are near to each other. The application can also be used to communicate with people in real time about a location, such as getting information about the current status of a local restaurant, or for determining whether a club currently holds people that the user might want to meet.

Users provide a photograph and basic information about their interests (though they are not required to give out their actual name or other personal details), and then are able to browse other people who are nearby to their present location. In order to protect the privacy of its users, the application only provides a rough estimate of the user's location, and also allows users to limit themselves to contact to people who meet their self-defined criteria. Simkhai specifically designed Blendr to be less focused on casual sexual encounters than Grindr, intending it to be a tool for meeting new people who share common interests from business to hobbies and relationships of all types. The company has strict rules forbidding the use of nudity, pictures or written descriptions of sexual acts, and racist statements or other hate speech.

Platforms

Blendr was available through the website, or for iOS devices through the iTunes app store and for Android through Google Play. As of September 2012, the application was free and supported by advertising, with a subscription option for increased functionality.

History

Blendr was announced to the press at SXSW on March 14, 2011, under the code name Project Amicus.

Blendr released a statement that the service would cease activity in all territories worldwide on 31 October 2022, and all user data would be deleted by 30 November 2022.

References

References

1. "Badoo's Privacy Policy".
2. "Blendr - Chat, Flirt & Meet".
3. Medina, Mekhalo. (8 September 2011). "A New Social Blendr". NBC LA.
4. Sperance, Cameron. (3 October 2011). "New social app raises fears". Boston Herald.
5. Hudson, Alex. (13 September 2011). "Love on the go? There's an app for that". BBC News.
6. Wortham, Jenna. (8 September 2011). "Finding an Instant Date Nearby, With an App". New York Times.
7. Neate, Rupert. (12 September 2011). "Welcome to Blendr, the straight dating app following in Grindr's footsteps". The Guardian.
8. "Blendr Profile Guidelines". Blendr LLC.
9. Kapp, Matt. (8 June 2011). "Grindr: Welcome to the World's Biggest, Scariest Gay Bar".
10. "An update from Blendr".