Betty Bossi

History

The name originates from "Betty Bossi", a fictional character created in the mid-1950s, taking inspiration from Betty Crocker. Gary Genosko, author of "Better than butter: Margarine and simulation," said that the character "Betty Bossi" was "a kind of Franco-Swiss Betty Crocker". Bossi was said to be the inventor of "tartines," a bread-and-butter snack.

For a period of time around 2003, Swiss International Air Lines offered a buy on board service in economy class on European flights generally 70 minutes or longer, with menu items from Betty Bossi.

In 2012 the company was purchased outright by Coop, which had previously taken a 50% stake in 2001.

After its initial investment Coop launched a range of Betty Bossi-branded convenience foods in its stores, which as of 2018 had expanded to around 1,400 lines.

The film Hello Betty, about the origin of the character and its inventor Emmi Creola, is due to be released in late 2025.

References

• Eu-Wong, Shirley. Culture shock!: Switzerland. Graphic Arts Center Pub. Co., 1996. , 9781558682481. Limited preview available on Google Books. Est. 1986
• Genosko, Gary. "Better than butter: Margarine and simulation." - in Clarke, David B., Marcus A. Doel, William Merrin, and Richard G. Smith (editors). Jean Baudrillard: Fatal Theories. Routledge, 2009. , 9781134040711. Available on Google Books.

Notes

References

1. Engeler, Eliane. "[https://www.usatoday.com/travel/destinations/2009-10-12-true-swiss-fondue_N.htm Swiss seek to settle debate over the true fondue]." ''[[Associated Press]]'' at ''[[USA Today]]''. 12 October 2009. Retrieved on 24 September 2012. Alternates: [http://www.victoriaadvocate.com/news/2009/oct/06/bc-eu-travel-trip-switzerland-true-fondue/?features&travel From the] ''[[Victoria Advocate]]'', [http://thestar.com.my/lifestyle/story.asp?file=/2009/12/29/lifeliving/4877701&sec=lifeliving From] ''[[The Star (Malaysia)|The Star]]'', [http://nl.newsbank.com/nl-search/we/Archives?p_product=MCNP&p_multi=RHDB&p_theme=mcnp&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=12B3D59E65304768&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM from the] ''[[Rutland Herald]]''.
2. Genosko in Clarke et al [https://books.google.com/books?id=qETT0lW9NvwC&dq=Betty+Bossi+cookbooks&pg=PA84 p. 84].
3. Eu-Wong [https://books.google.com/books?id=QJKgAAAAMAAJ&q=Betty+Bossi+cookbooks p. 126].
4. "[http://www.bettybossi.ch/de/Admin/Display/39/Impressum Impressum]." (German) Betty Bossi. Retrieved on 24 September 2012. "Betty Bossi AG Bürglistrasse 29 CH-8021 Zürich"
5. "[http://www.bettybossi.ch/fr/ Impressum]." (French) Betty Bossi. Retrieved on 24 September 2012. "Betty Bossi SA Bürglistrasse 29 CH-8021 Zurich"
6. "[https://web.archive.org/web/20040514162025/http://www.swiss.com/web/NS6/ebc_menu_april.pdf Swiss Economy Food and drinks Europe]." () [[Swiss International Air Lines]]. 14 May 2004. Retrieved on 24 September 2012.
7. "[https://m.20min.ch/finance/news/story/11542838 Coop kauft «Betty Bossi»]." [[20 Minuten]]. 21 December 2012. Retrieved on 20 June 2019.
8. "[https://report.coop.ch/app/uploads/Factsheet_Betty_Bossi_EN.pdf Betty Bossi factsheet]." [[Coop (Switzerland). Coop]]. 31 December 2018. Retrieved on 20 June 2019.
9. [https://variety.com/2025/film/global/hello-betty-picture-tree-1236556825/ ‘Hello Betty,’ True Story Behind Swiss Icon, Boarded by Picture Tree, Trailer Premieres]