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Bench (Philippine clothing brand)

Philippine retail brand

Field	Value
name	Bench
logo	BENCH (Philippines) Logo.svg
caption	A Bench store at SM City Cebu
producttype	Apparel
currentowner	Suyen Corporation
country	Philippines
introduced
markets	Asia, North America, Oceania
website

Note

Bench at SM City Cebu (2024-01-13).jpg Bench (stylized as bench/ or BENCH/) is a Philippine clothing and lifestyle brand owned by Suyen Corporation. They sell a range of clothing including casualwear, underwear, and sportswear, as well as bags, accessories, footwear, and fragrances.

History

Bench was established in 1987 by Ben Chan. Its first outlet was a small store selling men's T-shirts in an outlet of the SM Department Store (now SM Store). In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.

The company has since grown to include a ladies' line, underwear, fragrances, housewares, snacks and other lifestyle products. Bench has expanded to overseas territories, including the United States, Middle East, China, Myanmar, and Singapore.

In 2017, the first Bench Design Awards, a fashion design competition for young designers, was held.

The first Bench Cafe, named after the clothing line, opened in January 2018.

Ambassadors

Richard Gomez (1987–present)
Zaijian Jaranilla (2009–2012)

References

(3 December 2018). "Globalizing corporate Philippines". Philippine Daily Inquirer.
(9 October 2017). "Business Talk with Ben Chan of BENCH/". Philippine Primer.
(14 September 2017). "Ben Chan elevates local to global". The Philippine Star.
(16 January 2018). "Bench boss Chan raises bet on restaurants". ABS-CBN News.

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

clothing-brands-of-the-philippines products-introduced-in-1987 1987-establishments-in-the-philippines multinational-companies-headquartered-in-the-philippines

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