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Bachelor of Business Management

Undergraduate program

Summary

Undergraduate program

Bachelor of Business Management (BBM), sometimes known as a fundamentals in marketing, is an undergraduate program of four years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world. And it is usually classified into 4 majors: marketing management, financial management, operational management, and human resource development management. It is sometimes called Commerce BSCom, for Bachelor of Science in commerce.

Program content

The Bachelor of Business Management program allows students to specialize in a specific academic area including:

Business Law
Ethics
Entrepreneurship
Finance
Human resource management
Management information systems
Marketing
Operations management
Organizational behavior
Project management
Strategic management
Supply chain management
International business

References

webmaster@waikato.ac.nz. (2014-03-03). "Bachelor of Management Studies: University of Waikato". Waikato.ac.nz.

Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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